英语药品广告的“问题-解决办法”语篇模式

“问题-解决办法”语篇模式广泛应用于广告文案中, 尤其是药品广告文案。“问题 -解决办法”语篇模式的完整结构是“情景-问题-解决办法-评估”, 通过一些英语药品广告案例分析可以看出, 在这种语篇模式中, “问题”和“解决办法”两部分是必不可少的, 而“情境”或“评估”却可以根据具体情况加以省略, 由此可以找到广告文案的一些创作规律。

爱米丽的“问题”及其“解决办法”——从功能语言学的角度看《献给爱米丽的玫瑰》的叙事结构

本文首先简略回顾了“新批评”对《献给爱米丽的玫瑰》的叙事结构的分析。然后以系统功能语言学的理论为基础 ,运用语境、“问题—解决办法”模式和主位结构等理论分析了该语篇的叙事结构 ,旨在揭示该语篇在宏观和微观上的突出的模式或特征的选择与作者想要表达的整体意义之间的关系。藉此证明 ,基于系统功能理论的文体分析方法更具客观性和全面性。

On the Experience, Problems in Science and Technology Services of Basic Scientific Research Institutes and Suggestions——Taking Zhenjiang Institute of Agricultural Sciences in Hilly Areas of Jiangsu as an Example

Taking the Jiangsu Province as Zhenjiang Academy of Agricultural Sciences in Hilly Areas of an example, the paper elaborated the advanced practices of agricultural research institutes in agricultural science and technology services and analyzed the difficulties and solutions in the services. process of science and technologyservices.

IMPLEMENTING A THINKING SKILLS INTERVENTION IN ENGLISH CLASSES IN CHINA

This paper is concerned with the impact of implementing a thinking skills intervention on pedagogy and the classroom environment, general problems in implementing thinking skills in China and their suggested solutions. It is conducted by a small scale investigation into a thinking skills class in Year 7 English in England. Discussion is based on existing research in this field and the writer's professional experience. Data is compiled from a teacher interview, a student questionnaire and a video recording of the sample lesson.