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基于扎根理论的“非遗”文创产品市场拓展影响因素研究--以常州留青竹刻为例
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作者 苏千 陈海宁 +1 位作者 马丹 王宛婷 《艺术科技》 2023年第12期136-140,共5页
我国是古代文明高度发达的国度,非物质文化遗产历史悠久且沿袭不断。然而,随着时代的变迁,“非遗”在发展过程中出现了传承乏力、创新不足、信息不对称等问题。为解决“非遗”传播和发展难题,让其带来更高的经济效益和社会效益,促进文... 我国是古代文明高度发达的国度,非物质文化遗产历史悠久且沿袭不断。然而,随着时代的变迁,“非遗”在发展过程中出现了传承乏力、创新不足、信息不对称等问题。为解决“非遗”传播和发展难题,让其带来更高的经济效益和社会效益,促进文化传承发展,文章以江苏省常州市的“非遗”——留青竹刻为典型案例展开研究。基于扎根理论,通过实地调研和深度访谈,归纳、分析常州市留青竹刻“非遗”产品传承传播的深层问题,探讨拓展“非遗”文创产品市场的可行性,对新时代背景下“非遗”文创产品市场拓展的影响因素进行研究,建立扎根理论模型,阐述其应用流程和实施策略。最后总结研究的理论意义和实践意义,为未来“非遗”发展提出建议,为更好地传承与创新“非遗”提供理论支持与实践经验。 展开更多
关键词 “非遗”文创产品 留青竹刻 扎根理论
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非物质文化遗产文创产品开发与营销模式策略探索 被引量:15
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作者 王栋臣 《艺术科技》 2018年第7期100-101,共2页
我国有着丰富的非物质文化遗产,各地域有显著的"非遗"时代地方文化特色。本文从地域非物质文化遗产现状、开发"非遗"文创产品、探索"非遗"文创产品营销模式及营销策略几方面,浅谈了对地域非物质文化的传... 我国有着丰富的非物质文化遗产,各地域有显著的"非遗"时代地方文化特色。本文从地域非物质文化遗产现状、开发"非遗"文创产品、探索"非遗"文创产品营销模式及营销策略几方面,浅谈了对地域非物质文化的传承与挖掘;基于传统手工艺市场的现状,尝试对"非遗"文创产品的开发营销探索新思路。通过创新地方非遗文创交易平台,整合多种营销方式,树立具有地域特色的"非遗"品牌形象,打造"非遗"文创产业链,促进地方"非遗"文化市场的繁荣。 展开更多
关键词 非物质文化遗产 “非遗”文创产品 营销模式 营销策略
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The Impact of Cultural and Creative Products Arising from Intangible Cultural Heritage on Economic Development:A Case Study of Ebian County,China
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作者 ZHANG Lei WAN Jialing 《Journal of Resources and Ecology》 CSCD 2024年第4期1106-1112,共7页
With the promotion of the rural revitalization strategy,cultural and creative industries of tourism have gradually become an important driving force for rural revitalization.Since the economic level of minority areas ... With the promotion of the rural revitalization strategy,cultural and creative industries of tourism have gradually become an important driving force for rural revitalization.Since the economic level of minority areas is low and the concept of industrial development lags behind,developing the cultural and creative industries of tourism has a positive role in cultural revitalization and economic structure transformation.In recent years,Ebian Yi Autonomous County(Ebian County)has relied on rich intangible cultural heritage resources and achieved fruitful results in the development of cultural and creative products of rural tourism,adding vitality to its rural tourism and rural revitalization.Starting from the economy and the development of cultural and creative industries empowered by intangible cultural heritage(ICH),this study analyzed the impact of related cultural and creative products of Ebian County on its economic development in the five-year period from 2018 to 2022 by means of qualitative and quantitative research methods.Three main conclusions could be drawn.(1)The impact of intangible cultural heritage cultural and creative industries of Ebian County on the economy has been positive and expanding gradually with time.(2)The number of inheritors and workshops,and the business income of workshops are the three major factors affecting the development of cultural and creative industries.(3)Ebian already has a good foundation of cultural and creative industries of intangible cultural heritage,so the investment of funds and training of talents have played a major role in promoting the development of cultural and creative industries of intangible cultural heritage. 展开更多
关键词 intangible cultural heritage cultural and creative products minority areas economic growth
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