文章就目前大学的广告专业教育现状提出了“3W”问题,即“who—谁来教?”“what—教什么?”“Through which chan-nel—怎么教?”分析和陈述了这三个方面广告教育的概况,针对广告这门应用性及实践性极强的专业,结合一些大学的成功经...文章就目前大学的广告专业教育现状提出了“3W”问题,即“who—谁来教?”“what—教什么?”“Through which chan-nel—怎么教?”分析和陈述了这三个方面广告教育的概况,针对广告这门应用性及实践性极强的专业,结合一些大学的成功经验提出了自己的观点和看法。展开更多
Architectural design course is the main course of architecture major.“Master-apprentice” guidance is the main mode of architectural design course teaching.How to teach between teachers and apprentices? Architectural...Architectural design course is the main course of architecture major.“Master-apprentice” guidance is the main mode of architectural design course teaching.How to teach between teachers and apprentices? Architectural design teachers in different colleges and universities do not have a unified approach,which easily leads to confusion in teaching.This study put forward “ 3W ” teaching method,and made a preliminary discussion on its concept,structure and application.“ 3W ” method is a method that the architectural design instructor uses three progressive questions to guide the whole process of architectural design.Through a detailed discussion of the three questions,it showed that this method was a building design guiding method with simple operation,easy grasp and adaptability.展开更多
基金Sponsored by Education Reform Project of Jiangxi Province in 2014(JXJG-14-2-23)
文摘Architectural design course is the main course of architecture major.“Master-apprentice” guidance is the main mode of architectural design course teaching.How to teach between teachers and apprentices? Architectural design teachers in different colleges and universities do not have a unified approach,which easily leads to confusion in teaching.This study put forward “ 3W ” teaching method,and made a preliminary discussion on its concept,structure and application.“ 3W ” method is a method that the architectural design instructor uses three progressive questions to guide the whole process of architectural design.Through a detailed discussion of the three questions,it showed that this method was a building design guiding method with simple operation,easy grasp and adaptability.