Research on the Development Strategy of Smart Tourism in Hainan Under the Background of Big Data

Hainan is a major tourist province.It is urgent to promote the transformation and upgrading of Hainan’s tourism industry from a traditional service industry to a modern service industry by means of informatization.Smart tourism is a brand-new tourism form and operation mode of tourism transformation and upgrading.Integrating big data technology will make smart tourism more accurate in three aspects:tourism management,tourism service,and tourism marketing,and further enhance the satisfaction of the tourism experience.This paper studies the development status of smart tourism in Hainan,deeply summarizes its existing problems and causes,and puts forward the development strategy of smart tourism in Hainan to promote the healthy development of the tourism industry in Hainan.

Translation Strategies of Red Tourism Terms in the Central Plains-Taking Red Central Plains as an Example

In recent years,the Red Tourism in Central Plains has gradually become a new type of thematic tourism form,which is an important carrier to carry out patriotism and revolutionary traditional education and carry forward the national spirit.The translation of red tourism publicity is an important window for spreading Chinese culture,and the translation of professional terms is an important link in the red tourism publicity.How to spread the red culture of the Central Plains,glow the charm of the Central Plains culture,enhance the influence of the Central Plains culture,and spread the Central Plains culture to the world has become the mission of every child of the Central Plains.This paper adopts the case analysis method,combined with the specific and typical cases in“Red Central Plains”,and uses different translation strategies and methods to explore the difficulties and solutions of the translation of terms in the red tourism text.

Research on Enterprise Human Resource Management Reform Strategy in the Era of Big Data

In the 21st century,with the development of the Internet,mobile devices,and information technology,society has entered a new era:the era of big data.With the help of big data technology,enterprises can obtain massive market and consumer data,realize in-depth analysis of business and market,and enable enterprises to have a deeper understanding of consumer needs,preferences,and behaviors.At the same time,big data technology can also help enterprises carry out human resource management innovation and improve the performance and competitiveness of enterprises.Of course,from another perspective,enterprises in this era are also facing severe challenges.In the face of massive data processing and analysis,it requires superb data processing and analysis capabilities.Secondly,enterprises need to reconstruct their management system to adapt to the changes in the era of big data.Enterprises must treat data as assets and establish a perfect data management system.In addition,enterprises also need to pay attention to protecting customer privacy and data security to avoid data leakage and abuse.In this context,this paper will explore the thinking of enterprise human resource management innovation in the era of big data,and put forward some suggestions on enterprise human resource management innovation.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

Research on Innovation Strategy of Supply Chain Management of Agricultural Enterprises Under the Background of Big Data

With the rapid development and widespread application of Big Data technology, the supply chain management of agricultural products enterprises is facing unprecedented reform and challenges. This study takes the perspective of Big Data technology and collects relevant information on the application of supply chain management in 100 agricultural product enterprises through a survey questionnaire. The study found that the use of Big Data can effectively improve the accuracy of demand forecasting, inventory management efficiency, optimize logistics costs, improve supplier management efficiency, enhance the overall level of supply chain management of enterprises, and propose innovative strategies for supply chain management of agricultural products enterprises based on this. Big Data technology brings a new solution for agricultural products enterprises to enhance their supply chain management level, making the supply chain smarter and more efficient.

Redevelopment Strategies of Tourism Landscape Resources in Ancient Villages of Southern Anhui Province

The ancient villages in southern Anhui Province are the cradle of Hsin-an Culture, where natural and cultural resources form the distinctive tourism resources. The paper elaborates the kinds of tourism landscape resources in ancient villages in southern Anhui, analyzes the existing problems during the current development process, suggests the principles of redevelopment and the reconstruction form of tourism products and finally attempts to discuss its future development models.

Rural Tourism Development Strategies of Shaanxi Province in North China

Rural tourism development in Shaanxi Province is introduced:largely improved with a fast speed; large quantity of rural tourist sites covering a great range, a complete product system; more and more investment; new progress in the construction of management system and guarantee system; progress in the construction of new countryside. Development advantages and opportunities of rural tourism industry in Shaanxi Province are analyzed: rich humanistic, natural and agricultural resources are inborn advantages of its rural tourism development; excellent location and increasing GDP per capita provides more market opportunities for rural tourism development; prospering tourism industry provides an excellent exterior environment for rural tourism development; a complete traffic network facilitates rural tourism development. Then development strategies for the rural tourism industry of Shaanxi Province are given:government should be a guider, planning should be accelerated, layouts reasonably designed, rural tourism development concepts clarified; brands should be created to drive the overall development by using several prominent scenic spots and promote the scale-development of rural tourism industry; the core strategy is to launch concrete programs and promote rural tourism development; publicity should be enhanced to make the good reputation of rural tourism more popular; standard regulations should be made, special staff trained for rural tourism services and the system of "farm-stay" association improved.

Development Strategies of Tea Culture Tourism in the Age of Experience Economy

Experience economy is the fourth development phase following the agrarian economy,the industrial economy and the service economy.In terms of tourist economy,travelling itself is a kind of experience activity,thus such an attribute determines that tourist products should satisfy the individualized needs of tourists.This study proposes that the theory of experience economy can be applied in the development of tea culture tourism to explore the functions of tea culture which could be experienced by tourists,such as leisure experience,health experience,culture experience and so on,and meanwhile,gives strategies of developing tea culture tourism in the age of experience economy.

An Analysis of Marketing Strategies Concerning IT Tourism: Taking the Instance of tourism in Gansu

With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hotels, travel agencies, transportations and destinations. This application brings in new tendency which pushes the marketing distribution more timely and practically. The below statement takes the instance of tourism in Gansu and analyzes the requisite elements in adopting IT in tourism sector. It subsequently concludes that information technology application in tourism absolutely plays an essential role in promoting the quality of service and efficiency.

Research on Development Strategy of Tourism Supporting for Poverty Alleviation in West Hubei

West Hubei Circle referred to the eight cities and prefectures which were Xiangfan,Jingzhou,Yichang,Shiyan,Jingmen,Suizhou,Enshi and Shennongjia.The economic and social development in this area was lagging behind,with wide poverty area,large impoverished population,poor natural condition and weak development foundation.Owing to lack of investment sources,the poverty-overcoming cost and poverty-returning rate in this area was high.It was the key area of poverty alleviation of Hubei Province.On the basis of analysis of the features of poverty alleviation in poverty-stricken areas of West Hubei,with the internal relation between tourism and poverty-alleviation as the reference,the author proposed the conceptualization of linkage development of tourism and poverty-alleviation west Hubei and preliminarily analyzed the feasibility of the linkage development between tourism and poverty-alleviation.The author considered that tourism and poverty-alleviation could mutually complement each other in function.The cultural and ecological tourism resources in West Hubei were abundant and unique,high in resources taste.And tourism was an industry with high return and intensive capital.It could collect capitals,lands,talents and technologies,win a great deal of human,material,capital and information resources in West Hubei,so as the promote the amelioration of the rural infrastructure and living conditions and urban construction.Meanwhile,the basic strategy of poverty-alleviation was put forward,that is,establishing the development mechanism with government as the lead and enterprises as the subjects,the financing mechanism of diversified investments and wide-ranging financing.Besides,with tourism as the trigger,tourism supporting for poverty-alleviation and ecological cultural village would be developed simultaneously,assisted by community participation mechanism,so as to realize mutual benefit and win-win cooperation of tourism and poverty-alleviation.

Marketing Strategies Based on Tourists' Satisfaction on Rural Tourism in Suzhou City of China

To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.

On Creative Strategies for Translating Guangxi Tourism Texts into English under the Perspective of ASEAN

Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how to improve the quality of tourism materials is of great significance practically.The aim is to adopt the"Creation"Thought of Guo Moruo that emphasizes creation,charming translation,having empathy with the source language and experience,aiming at discovering proper and feasible translation standards and strategies and making it better serve for the tourism development between Guangxi and ASEAN countries.

Analyses on Marketing Strategies of Penglai's Tourism

Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai's tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai's tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.

Development Strategies for Rural Tourism in Mountainous Areas under the Background of Rural Revitalization:Taking Xujia Village,Meiling Town,Nanchang City as an Example

Rural tourism industry is a new typical tourism industry in China to promote the strategic integration and linkage development of secondary and tertiary industries,and has developed into a new path to promote the strategic integration and development of rural major projects and revitalize industries[1].At present,China's rural cultural tourism is developing rapidly,but there are also some problems,such as single construction mode,accurate product positioning,lack of cultural connotation,etc.,facing the development dilemma of high quality[2].Under the background of rural revitalization strategy,the overall development of eco-tourism is an important direction of rural tourism development[3].Meiling town is located in the present Xinjian District of Nanchang City(the former Wanli District).As the central garden of Nanchang City,Meiling town has a good tourism foundation and rich eco-tourism resources,with good prospects of eco-tourism development.Taking Xujia Village in Meiling town as an example,this article analyzes the favorable and unfavorable factors of rural tourism development,and puts forward a new rural tourism development road with rural tourism as the center,ecological civilization construction as the core and rural reconstruction as the guiding concept.

A construction strategy for a tunnel with big deformation

By integrating literature reviews, site observa- tion, field monitoring, theoretical analysis, summarization, etc., a construction strategy was proposed and verified for tunneling with big deformation in this paper. The tunnel was in phyllite, shotcrete cracks and steel arch distortion were observed, and a big deformation with a maximum of 2.0 m was monitored during the initial stage of the construction. Through carefully examining the site observation and laboratory test results, a construction principle was established for the tunneling on the basic concept of maintaining the rock strength/stiffness and keeping the rock dry, by providing confinement pressure to the rock, reducing the rock exposure time, keeping water out of the tunnel, etc. To achieve the construction principle, a set of specific construction measures with 11 items was further proposed and applied to the construction. To check the effectiveness of the construction measures, field monitoring was carried out, which showed that the rock deformation was well controlled and the tunnel became stable. An allowable deformation was then determined using the Fenner formulae and the monitored data in order to guide further construction, which received a good result. From this study, it can be concluded that providing quick strong initial support and reserving core soil at the working faceare extremely important to control the rock deformation and keep the tunnel stable.

Development Strategy of Soundscape in Rural Tourism Based on Tourist Perception:A Case Study of Some Villages in Jiangxi Province

In the context of the development of rural tourism,through the field investigation of several rural tourism destinations in Jiangxi,and from the perspective of tourist perception,this paper discusses the development strategy of soundscape in rural tourism,so as to promote the inheritance and development of rural soundscape design.

Strategies for Improving Tourism English Teaching

Tourism is an emerging industry in China, known as the "sunrise industry" and "invisible trade". Though started late, with the rapid development of the national economy, it has been developing at an amazing speed. According to statistics, by the end of 2011, there were 23,690 travel agencies; the number of domestic and foreign tourists has grown exponentially every year. Particularly, inbound and outbound tourism market is booming. Europe, the United States and other English-speaking countries have become major tourist source markets of China; a large number of high-quality foreign tourism practitioners are urgently needed. Thus, tourism English teaching has played a very important role in the training of practitioners who are proficient in English, but also have high level tourism skills. Although at present, the education has accumulated a wealth of experience, has made significant progress, in the actual teaching, there are many problems existing. This article puts forward some constructive suggestions for improvement, combining with the local tourism resources.

Spatial Distribution of Domestic Tourism Market in Inner Mongolia Autonomous Region and Its Development Strategies

This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.

Sanur Area Development Strategy Towards Green Tourism Destination

The landscape and the uniqueness of culture is the principal capital of Bali’s tourism industry. The government shows its seriousness by setting the concept of tourism development in Bali as cultural tourism. Sanur is a region in Bali that relies on cultural tourism as a significant magnet in attracting tourists. However, the increasing number of tourists causes negative impacts, such as environmental damage. Applying the right tourism development strategy can help prevent environmental damage. This conceptual study attempts to identify environmental problems in Sanur area based on observation, interviews, focus group discussion, and documentation. This study used a descriptive-qualitative analytical method to formulate a strategy using the concept of 4A: attractions, amenities, accessibilities, and ancillary services that can be approached to develop Sanur into a green tourism destination. Responsible green tourism programs and plans include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people.

Paths and Strategies of Culture and Tourism Integration

Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people’s lives.In the study,four paths of culture and tourism integration were proposed,including the integration of concepts and functions,integration of industry and market,integration of services and marketing,and cross-theoretical integration of culture and tourism.