China,recognized as the world’s largest developing nation,displays considerably lower per capita consumption of dietary supplements in comparison to Asian nations such as Japan and South Korea.However,in recent years...China,recognized as the world’s largest developing nation,displays considerably lower per capita consumption of dietary supplements in comparison to Asian nations such as Japan and South Korea.However,in recent years,there has been a substantial surge in health consciousness among the Chinese populace.This trend is not confined to the middle-aged and elderly;even younger consumer demographics are exhibiting increased health awareness.Consequently,the target demographic for dietary supplements is transitioning towards a younger demographic.Within the Chinese dietary supplement industry,vitamin C has consistently held the largest market share,commanding a broad consumer base.This underscores the substantial role of vitamin C in the dietary supplement sector.In response to the trend towards a younger target demographic in the dietary supplement industry,adjustments are required to accommodate the preferences of this younger consumer group.This research,guided by Norman’s emotional design framework,executed a survey of over 200 respondents to investigate the preferences of Generation Z consumers in China.The research encompassed packaging,product forms,and brand imagery,corresponding to the emotional design’s visceral,behavioral,and reflective layers,with a primary focus on optimally meeting the emotional needs of Generation Z.The findings indicated that consumers favor products in capsule form,packaged in zip-lock.The predominant color scheme is clean white,accented by vibrant orange elements,while emphasizing the product’s health and scientific attributes.This study offers valuable insights for the continued evolution of the vitamin C dietary supplement market in China.展开更多
The audit sector has a problem in recruiting junior staff,which is exacerbated by the changing desires of the youngest generations entering employment,Generations Y and Z,and supposedly by the growth of digitalization...The audit sector has a problem in recruiting junior staff,which is exacerbated by the changing desires of the youngest generations entering employment,Generations Y and Z,and supposedly by the growth of digitalization.Members of these generations apparently do not find working conditions in the audit sector attractive.This article therefore compares the audit sector’s requirements for potential employees with the expectations of Generations Y and Z of an employer,using the example of the German market.The sector’s requirements are determined with a content structuring qualitative content analysis of selected job advertisements.The expectations of the generations were elicited from the relevant literature,and especially from empirical studies.The analysis reveals the gap between the expectations of members of the youngest generations entering employment and the requirements of the audit sector.Subsequently,potential strategies for attracting sufficiently qualified young staff in the future are outlined.展开更多
This paper presents the results of a qualitative research based on a focus group organized within the specializations of Tourism-Services,and Management of FSEAA Brasov,and based on evaluation questionnaires of Manage...This paper presents the results of a qualitative research based on a focus group organized within the specializations of Tourism-Services,and Management of FSEAA Brasov,and based on evaluation questionnaires of Management in Tourism courses,organized by SFMT during 2016.In this research,the main features of current graduates(Generation Z born after 1994)were captured,the first generation raised in a digital environment with an online childhood,in relationship with their attitude towards the labor market compared to previous generations(X-born between 1966 and 1976 and Y-Millennials-born between 1977 and 1995),and the need to adapt to the educational system,and the employers’attitude towards these new perspectives,where personal time becomes often more important than the work place.This is a generation of independent people that will change the world!The research has led to conclusions and recommendations at several levels:(1)at a national level-the need to propose some strategies for retaining employment inside the national economy and attracting labor from Diaspora;here an important role can be played within the European funding programs POCU and PNRDP to finance entrepreneurial initiatives;(2)at the employers level-implementing appropriate strategies of attracting and creating loyalty of human resources,of reduction or elimination of seasonality;and(3)at the educational system-strategies to encourage completion of studies at all levels,adapting the system to the needs of new generations,through employers’involvement in the educational process by stimulating the dual vocational education.展开更多
Background With an increasing number of vehicles becoming autonomous,intelligent,and connected,paying attention to the future usage of car human-machine interface with these vehicles should become more relevant.Severa...Background With an increasing number of vehicles becoming autonomous,intelligent,and connected,paying attention to the future usage of car human-machine interface with these vehicles should become more relevant.Several studies have addressed car HMI but were less attentive to designing and implementing interactive glazing for every day(autonomous)driving contexts.Methods Reflecting on the literature,we describe an engineering psychology practice and the design of six novel future user scenarios,which envision the application of a specific set of augmented reality(AR)support user interactions.Additionally,we conduct evaluations on specific scenarios and experiential prototypes,which reveal that these AR scenarios aid the target user groups in experiencing a new type of interaction.The overall evaluation is positive with valuable assessment results and suggestions.Conclusions This study can interest applied psychology educators who aspire to teach how AR can be operationalized in a human-centered design process to students with minimal pre-existing expertise or minimal scientific knowledge in engineering psychology.展开更多
文摘China,recognized as the world’s largest developing nation,displays considerably lower per capita consumption of dietary supplements in comparison to Asian nations such as Japan and South Korea.However,in recent years,there has been a substantial surge in health consciousness among the Chinese populace.This trend is not confined to the middle-aged and elderly;even younger consumer demographics are exhibiting increased health awareness.Consequently,the target demographic for dietary supplements is transitioning towards a younger demographic.Within the Chinese dietary supplement industry,vitamin C has consistently held the largest market share,commanding a broad consumer base.This underscores the substantial role of vitamin C in the dietary supplement sector.In response to the trend towards a younger target demographic in the dietary supplement industry,adjustments are required to accommodate the preferences of this younger consumer group.This research,guided by Norman’s emotional design framework,executed a survey of over 200 respondents to investigate the preferences of Generation Z consumers in China.The research encompassed packaging,product forms,and brand imagery,corresponding to the emotional design’s visceral,behavioral,and reflective layers,with a primary focus on optimally meeting the emotional needs of Generation Z.The findings indicated that consumers favor products in capsule form,packaged in zip-lock.The predominant color scheme is clean white,accented by vibrant orange elements,while emphasizing the product’s health and scientific attributes.This study offers valuable insights for the continued evolution of the vitamin C dietary supplement market in China.
文摘The audit sector has a problem in recruiting junior staff,which is exacerbated by the changing desires of the youngest generations entering employment,Generations Y and Z,and supposedly by the growth of digitalization.Members of these generations apparently do not find working conditions in the audit sector attractive.This article therefore compares the audit sector’s requirements for potential employees with the expectations of Generations Y and Z of an employer,using the example of the German market.The sector’s requirements are determined with a content structuring qualitative content analysis of selected job advertisements.The expectations of the generations were elicited from the relevant literature,and especially from empirical studies.The analysis reveals the gap between the expectations of members of the youngest generations entering employment and the requirements of the audit sector.Subsequently,potential strategies for attracting sufficiently qualified young staff in the future are outlined.
文摘This paper presents the results of a qualitative research based on a focus group organized within the specializations of Tourism-Services,and Management of FSEAA Brasov,and based on evaluation questionnaires of Management in Tourism courses,organized by SFMT during 2016.In this research,the main features of current graduates(Generation Z born after 1994)were captured,the first generation raised in a digital environment with an online childhood,in relationship with their attitude towards the labor market compared to previous generations(X-born between 1966 and 1976 and Y-Millennials-born between 1977 and 1995),and the need to adapt to the educational system,and the employers’attitude towards these new perspectives,where personal time becomes often more important than the work place.This is a generation of independent people that will change the world!The research has led to conclusions and recommendations at several levels:(1)at a national level-the need to propose some strategies for retaining employment inside the national economy and attracting labor from Diaspora;here an important role can be played within the European funding programs POCU and PNRDP to finance entrepreneurial initiatives;(2)at the employers level-implementing appropriate strategies of attracting and creating loyalty of human resources,of reduction or elimination of seasonality;and(3)at the educational system-strategies to encourage completion of studies at all levels,adapting the system to the needs of new generations,through employers’involvement in the educational process by stimulating the dual vocational education.
基金Supported by the‘Automotive Glazing Application in Intelligent Cockpit Human-Machine Interface’project(SKHX2021049)a collaboration between the Saint-Go Bain Research and the Beijing Normal University。
文摘Background With an increasing number of vehicles becoming autonomous,intelligent,and connected,paying attention to the future usage of car human-machine interface with these vehicles should become more relevant.Several studies have addressed car HMI but were less attentive to designing and implementing interactive glazing for every day(autonomous)driving contexts.Methods Reflecting on the literature,we describe an engineering psychology practice and the design of six novel future user scenarios,which envision the application of a specific set of augmented reality(AR)support user interactions.Additionally,we conduct evaluations on specific scenarios and experiential prototypes,which reveal that these AR scenarios aid the target user groups in experiencing a new type of interaction.The overall evaluation is positive with valuable assessment results and suggestions.Conclusions This study can interest applied psychology educators who aspire to teach how AR can be operationalized in a human-centered design process to students with minimal pre-existing expertise or minimal scientific knowledge in engineering psychology.