Practice and Exploration of Intangible Cultural Heritage in South Hubei in Ideological and Political Education of Teachers'College

The intangible cultural heritage of south Hubei is rich in profound regional cultural connotations.By integrating such cultural heritage into ideological and political education of teachers'college,it not only helps its inheritance and protection,but also enriches the forms and contents of education,and promotes the innovative development of ideological and political education.In this paper,the integration of the tea-art creation process of green brick tea in southern Hubei and the practice of ideological and political education in teacher education major is selected as a study case,to deeply analyze the integration mechanism.The following integration strategies are proposed:combining ideological and political theory with practice,and adding courses related to tea culture;strengthening the construction of ideological and political practice bases,and enhancing the professional competence of the teaching team;building a"trinity"collaborative training system to ensure the smooth implementation of ideological and political education practice.

Metaverse application,flow experience,and Gen-Zers’participation intention of intangible cultural heritage communication

With outstanding advantages in virtuality, immersion, connectivity, and openness, the application of the metaverse in the development of intangible cultural heritage has demonstrated great potential to enhance Gen-Zers’ participation intention, but the effect and its mechanism remain unclear. This study constructs a theoretical model based on the stimuli-organism-response (SOR) theory, the DeLone and McLean model of information system (IS) success (D&M) model, and flow theory, and conducts an empirical study using a structural equation model and regression analysis based on questionnaire survey data in China to uncover whether and how metaverse application exerts its impact. Results show that metaverse application can enhance Gen-Zers’ participation intention in the communication of intangible cultural heritage, and their mechanism follows a chain path of “stimulus-state-response” under the joint action of “technology-individual-environment” in which metaverse application is the key stimulus factor, flow experience is the mediator, and self-efficacy and subjective norm are moderators. The findings can offer new insights for research on metaverse application from the perspectives of consequences and effects and can also provide practical implications for metaverse application as well as the development and communication of intangible cultural heritage.

Research on the Design of Innovative Play Blind Box Based on AR Digital Technology Empowering Traditional Intangible Cultural Heritage

The development of science and technology,especially the rise of augmented reality(AR)technology provides a new way for the inheritance and innovation of traditional intangible cultural heritage.Based on the design and research of the tide play blind box of AR digital technology empowering traditional intangible cultural heritage,this paper discusses the application and feasibility of AR technology in the traditional intangible cultural heritage,analyzes the strategy of implementing AR technology empowering intangible cultural heritage,and puts forward corresponding countermeasures for the challenges that may be faced,aiming at providing new ideas and methods for traditional intangible cultural heritage and modern science and technology.

Innovation Transformation and Industry-Education Integration:A Study on the Integration Path of Guangxi Zhuang’s Intangible Cultural Heritage and Master of Arts Education in China

This study focuses on the master of arts education in higher education institutions in Guangxi Zhuang Autonomous Region of China,explores the path of integrating Guangxi Zhuang’s intangible cultural heritage with the teaching of master of arts,and puts forward the teaching mode of“thinking guidance-autonomous judgement-program construction.”A theoretical model of innovative transformation of intangible cultural heritage is also summarized.Through the development of this study,it is expected to further enrich the practical teaching mechanism of master of arts education in Chinese universities and form a master of arts teaching model with strong local cultural characteristics.At the same time,the teaching reform based on the integration of Guangxi Zhuang’s intangible cultural heritage and master of arts education also has strong practical significance for promoting the inheritance and innovation of Chinese intangible cultural heritage,promoting the development of cultural and creative industries,and serving the economic and social development of Guangxi.

Study on Qiang Ethnic Minority＇s Leather Drum Dance under the Background of Intangible Cultural Heritage

There is a very ancient and magical ritual dance （leather drum dance） in the folk society of Qiang ethnic minority, which is located in Wenchuan, Maoxian County, and Beichuan County of the Northwest Plateau. It is a dance used by Qiang people to lead the way for honoring their gods, expelling the evil spirit, seeking happiness, and sending the soul of the dead to the heavy. In this paper, the origin, development, morphological characteristics, formation control, and social functions are studied.

Protection and Development of Rural Intangible Cultural Heritages in Shaanxi Province,China

The significance of protection and development of rural intangible cultural heritages was elaborated from the perspectives of rural harmonious culture,rural cultural innovation and rural cultural industry.Based on these analyses,the present protection and development of rural intangible cultural heritages in Shaanxi was illustrated.In the end,all-dimensional countermeasures covering government,inheritors,NGO and the public were proposed for the effective protection and rational development of rural intangible cultural heritages in Shaanxi Province.

Local Transfer of Surplus Labors and Protection of Intangible Cultural Heritages in Fenghuang County of West Hunan Province,China

The significance of local transfer of surplus rural labors in regions of minorities for the protection of intangible cultural heritages was discussed from 3 perspectives:definition of intangible cultural heritages,significance of protecting and inheriting intangible cultural heritages,and the role of local transfer of surplus rural labors in protecting and inheriting intangible cultural heritages.By taking Fenghuang County(Phoenix County)in west Hunan Province for an example,local transfer of surplus rural labor forces was proposed,and it was suggested that such a transfer could be realized from the following aspects:promoting industrialization of agriculture,developing tourism industry in rural regions of minorities,supporting rural labors to start their own business,attracting university graduates to return to their hometowns for founding their own undertakings.Moreover,relevant strategies were elaborated to increase income of rural residents,guarantee the efficient inheritance and protection of intangible cultural heritages in regions of minorities.

Study on the Integration of Tourism Industry and Intangible Cultural Heritage—A Case Study of the Core Blackland in the Cold Region,Suihua City of China

Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core blackland in the cold region,was taken for an example to discuss feasibility and necessity of integrating intangible cultural heritage and tourism industry by analyzing its natural geographical characteristics and intangible cultural heritage.Patterns of such integration were analyzed from 4 aspects:tourism in location regions of intangible cultural heritage,development of tourist souvenirs,festival tourism,dynamic tourism of intangible cultural heritage.Suggestions were given for the integration of intangible cultural heritage and tourism industry in Suihua City,further exploration and innovation of intangible cultural heritage valued to create brand effects,guiding and protective role of government stressed.

Rural Tourism Development Theory and Practice of Intangible Cultural Heritage in Rural Minority Areas of Sichuan Province,China——A Case Study of Kasidawen in Heishui County,Aba Prefecture of Sichuan

Researches on tourism development of intangible cultural heritage were introduced,and market gaps in the tourism development of intangible cultural heritage in ruralminority areas of China were proposed.On the basis of investigation and interview about Kasidawen in Heishui County the author participated in,a National-level Intangible Cultural Heritage,interview and questionnaire survey were adopted in this study,and the following problems were concluded:tourists having only limited knowledge about tourism development of Kasidawen;multilayered demands of tourist market;intangible cultural heritage of Sichuan Province as a whole is not widely-known because of insufficient publicity;tourists preferring tourism products that they participated in.Characteristics of intangible cultural heritage in Heishui County were summarized as strong national characteristics and unique cultural heritage,on the basis of which the "Kasidawen-based" Tourism Development Mode was proposed to change its present condition of "having only natural landscapes but no cultural connotation",and improve the cultural taste and level of tourism development in Heishui County,by arranging cultural functions and industries from the perspectives of both hardware and software facilities,and taking other types of resources as the supplement,useful theoretical references were given for rural tourism development of intangible cultural heritage inminority areas of China.

Exploitation and Inheritance of Intangible Cultural Heritage in Landscape Reconstruction of Abandoned Quarry Pit—A Case Study of Landscape Reconstruction of Quarry Pit in Xiaosi’ao Scenic Area of Xinchang County

Through the study on landscape reconstruction of abandoned quarry pits in mountainous area of Jiangzhe District, it was pointed out that it was of not only practical significance but also ecological significance of sustainable development to some extent, to scientifically and rationally rebuild and exploit abandoned quarry pits and to create new landscape, so that their landscape value and environmental benefit would entirely improve and that culture would be inherited and developed by making use of overt cultural fragments.

Analysis of structural characteristics and spatial distribution of the national intangible cultural heritage in China and its policy implications

Based on an investigation of four published batches listing 3, 140 national intangible cultural heritage(ICH) projects in China and using GIS and some quantitative analysis methods, the spatial structure was investigated and the characteristics and distribution discussed. The distribution of ICHs in China is agglomerative and spatially dependent. From the view of ICH type, each type is distributed in different places, for different reasons, with history being the most important one we found. Nationwide, high-density cores are located in the Beijing-Tianjin-Hebei region and the Yangtze River Delta region. High densities of ICH are concentrated in flat, water-rich regions where broad-leaved forests dominate plains and low mountain areas-areas that have fertile soil, pleasant weather, a long history of culture, ethnic agglomeration, and development. This paper suggests that development of the ICH should be based on discovering unknown items, to break the existing pattern of strong cohesion and high density, and to seek a balanced development of the whole.

Construction of Intelligent Recommendation Retrieval Model of FuJian Intangible Cultural Heritage Digital Archives Resources

In order to improve the consistency between the recommended retrieval results and user needs,improve the recommendation efficiency,and reduce the average absolute deviation of resource retrieval,a design method of intelligent recommendation retrieval model for Fujian intangible cultural heritage digital archive resources based on knowledge atlas is proposed.The TG-LDA(Tag-granularity LDA)model is proposed on the basis of the standard LDA(Linear Discriminant Analysis)model.The model is used to mine archive resource topics.The Pearson correlation coefficient is used to measure the relevance between topics.Based on the measurement results,the FastText deep learning model is used to achieve archive resource classification.According to the classification results,TF-IDF(term frequency–inverse document frequency)algorithm is used to calculate the weight of resource retrieval keywords to achieve resource retrieval,and a recommendation model of intangible cultural heritage digital archives resources is built through the knowledge map to achieve comprehensive and personalized recommendation of resources.The experimental results show that the recommendation and retrieval results of the proposed method are more in line with users’needs,can provide users with personalized digital archive resources,and the average absolute deviation of resource retrieval is low,the recommendation efficiency is high,and the utilization effect of archive resources is effectively improved.

On Development of Leisure Tourism Products of Intangible Cultural Heritages in Wuxi City

Based upon the brief introduction of the concept of intangible cultural heritage and the relationship between intangible culture and leisure market,the current situation and existing problems of leisure tourism products of Wuxi City are analyzed.The article points out that there are 5 types of leisure products in Wuxi City including scenic spots,natural landscape,urban leisure,rural biological leisure as well as cultural leisure.As for problems of single structure of leisure products,lack of participation and culture,monotonous and unreasonably expensive night travel products,incomplete facilities for certain products,and weak consumption ability,some relevant propositions on leisure tourism products of Wuxi City from the angle of intangible cultural heritage are made,emphasizing to take advantage of the various forms of leisure products in order to enhance the cultural connotation of the present leisure products,add charm to night travel,and boost leisure consumption.

Research on the Adaptability of Textile Intangible Cultural Heritage Protection Based on ANP

In this paper, the mathematical model is introduced to make quantitative research into the microcosmic level. The adaptive measure model of textile intangible cultural heritage protection based on ANP is constructed and the adaptability of the protection is scientifically judged. The paper uses the super decisions to calculate the index weight and divide the rating standard, and selects the protection path according to the evaluation result. Then it can realize the dynamic adjustment of the textile intangible cultural heritage protection path and improve the effectiveness of the protection.

Traditional Chinese Medicine:How Is It An Invaluable Intangible Cultural Heritage

This article deals with the concept of intangible culture heritage and the reasons why traditional Chinese medicine(TCM)should be specially preserved.The potential value of TCM and the existing measures for carrying on the cultural heritage adopted by China are also explored in the article.

Research on the Digital Communication Strategy of Intangible Cultural Heritage under the New Media Environment

In the field of intangible cultural heritage＇ s digital protection, a lot of research work has been made by all countries in the world, while the research on the digital commuuication of intangible cultural heritage is few and especially rarely seen in China. Under the premise, in this paper, the factors influencing intangible cultural heritage in the communication process are analyzed based on the information characteristics of intangible cultural heritage and the advantages of I-Space framework model in researching information transfer. Also, combined with the birch bark making technology in Heilongjiang province, the knowledge-based and signified communication strategy of intangible cultural heritage is proposed, aiming at providing new ideas for the researches on the digital communication of intangible cultural heritage.

Protection of Geographical Indication and Intangible Cultural Heritage of the Chinese Food Product Resources

The geographical Indications intellectual property and intangible cultural heritage are the general focus of attention of the world today. In the Chinese food product resources, there are 44 kinds of national geographical indication products, 41 national geographical indication trademarks, 9 kinds of national and 212 kinds of provincial-level intangible cultural heritage. This article introduces the geographical indication protection and geographical indication trademark registration of the Chinese food products, the protection of intangible cultural heritage of traditional craftsmanship; discusses the countermeasures for the protection of geographical indication intellectual property and intangible cultural heritage; finally puts forth several recommendations.

The Protection of Intangible Cultural Heritage

In China's cultural ecology:intangible cultural heritage is confronted with great challenges. a great deal of traditional craftsmanship is on the verge of extinction;a large number of precious objects and materials of historical and cultural values are destroyed, deserted or lost in foreign countries;arbitrary misuse and excessive exploitation of intangible cultural heritage occur from time to time. Therefore, the protection of intangible cultural heritage brooks no delay. We should realize the rational utilization under the precondition of efficient protection, and prevent the misunderstanding, distortion and misuse of intangible cultural heritage. On the basis of scientific acknowledgement, efficient measures have been adopted so as to make intangible cultural heritage get recognition, respect and promotion in the society.

Protection of Geographical Indication and Intangible Cultural Heritage of the Chrysanthemum Resources

We conduct an analysis on the current protection of geographical indication intellectual property and intangible cultural heritage of chrysanthemum resources. The following recommendations are explored and set forth: ( i) Collecting and sorting the intangible cultural heritage related to chrysanthemum,and declaring the provincial and national list; ( ii) Establishing the productive protection demonstration bases of intangible cultural heritage related to chrysanthemum; ( iii) Strengthening the declaration of geographical indication intellectual property protection of chrysanthemum; ( iv) Encouraging the use of special marks of geographical indication,and cultivating chrysanthemum brand; ( v) Establishing various kinds of national quality standards of geographical indication of chrysanthemum; ( vi) Implementing the double protection of intangible cultural heritage and geographical indication of traditional chrysanthemum.

Local Model of Intangible Cultural Heritage Inheritance and Utilization: A Case Study of Tai'an City

Tai'an area is endowed with diversified intangible heritages covering food, clothing, shelter, transport, wedding, funeral, festival, folk games, athletic activities and so on. Intangible heritages are not well inherited, traditional practical and aesthetic functions of intangible heritages are lost for the backward means of transmission and limited inheritance environment. Intangible heritages should be inherited and utilized in multiple means and forms. Using its advantageous tourism resources, Tai'an City tried to explore multiple channels and forms of intangible heritages such as folklore scenic area, folklore performance, and folklore tourist commodities.