On the clash between the traditional culture and the ＂fast food＂ culture from a perspective of internet language

With the development of the Internet, the Internet language-a new social variant of language comes into being. Owing to its distinctive features, the Internet language draws extensive attention and evokes dispute. Should we make laws to restrict its development or be magnanimous and tolerant？ The present authors think that the dispute reflects the clash between the traditional culture and the ＂fast food＂ culture. The two cultures would co-exist harmoniously and co-develop healthily only if we cherish the law in the development of language and grasp the indirect correlation between them.

Rethink Chinese Culture Mentioned by Foreigners and Find a Way to Make It Heard

As China is getting more and more attention and Chinese culture is marching to the world, there come many internet videos on how foreigners think about China. By analyzing two videos"Chinese in foreigners' eyes"and"China, How is it", I am going to talk about the most impressive culture mentioned by foreigners in these videos with further discussion. And only when we deeply understand our culture, not just see it by its out layer, can we explain our culture to the world effectively. In the first part, I will talk about the most impressive Chinese culture in foreigners' eyes, and in the second part I will talk about some effective and objective ways to show what China is about.

Internet of Cultural Things: Current Research, Challenges and Opportunities

Driven by the visions of the Internet of Things(IoT),Artificial Intelligence(AI),and 5G communications,the Internet of Cultural Things(IoCT)realize the comprehensive interconnection among cultural products,cultural services,cultural resources,and cultural platforms,bringing individuals with richer humanistic experience,increasing economic benefits for the cultural sector,and promoting the development of cultural heritage protection and education.At present,IoCT has received widespread attention in both industry and academia.To explore new research opportunities and assist users in constructing suitable IoCT systems for specific applications,this survey provides a comprehensive overview of the IoCT components and key technologies.A comparison study of representative IoCT systems is presented according to their applicability.A general platform architecture of IoCT is proposed to link cultural objects with the internet and human.Finally,open issues for research challenges and future opportunities of IoCT are also studied in this paper.

Sustainable development of cultural and creative industry in the internet environment

As a recent-booming field, China's cultural and creative industry has a certain gap compared with developed countries, but there also exists a potential for its market prospect, together with the help of Chinese government policies. What's more, the fast-growing internet has still provided the industry with more possibilities of further development. Analysis suggests that the internet inevitably optimizes China's cultural and creative industry by re-integration of massive resources, promoting its sustainable innovation. Thus the new industrial chain is created, and more profits would flood into the companies in this field in the meantime. In other words, the ecosystem of China's cultural and creative industry is established in this way, which would enjoy a prosperous prospect for sure.

Visual Communication Design of Intangible Cultural Heritage Based on Internet+

Wuchuan Piaose Art is a traditional folk cultural activity of the Han nationality in Wuchuan City,Guangdong Province.It is a comprehensive plastic art integrating drama,music,art,magic,acrobatics,and mechanics.Exploring and recording the intangible cultural heritage of Wuchuan in an Internet+and computer-aided way is of great significance to the practice and historical research of Wuchuan.It provides a folklore material for the artistic creation of figure paintings,which is of pioneering significance.

China Cultural Center in Rabat:A Platform to Share Chinese Culture and Enhance Friendship

In celebration of the Mid-Autumn Festival in 2020,China Cultural Center(CCC)in Rabat presented an artistic feast to share Chinese culture and increase exchanges with local Moroccans.To celebrate the Mid-Autumn Festival in 2020,China Cultural Center(CCC)in Rabat hosted a series of online events to share Chinese culture and increase exchanges with local Moroccans.

Research on the Construction and Service of Intangible Cultural Heritage Resources Based on “Internet ＋”

This paper firstly introduces the construction status of Intangible Cultural Heritage Resources, and discusses the importance in combination with “Internet ＋”.Mainly analyzes the platform’s construction and Service of Intangible Cultural Heritage Resources. Finally discusses the main problems that to be paid attention to and solved.

略论Internet的文化特性及其引发的对教育文化使命的思考

Internet带来了一种新的文化特质。这不但冲击了中国传统文化,也使得教育在履行其文化使命中面临新的机遇和挑战。教育必须正视这个问题,积极发挥其文化筛选和文化更新的功能,最大限度地释放Internet文化的正功能,而消解其负作用。

基于Internet的《计算机文化》网络课程的实现

文章介绍了《计算机文化》网络课程的总体目标,网络课程内容及各部分功能结构,以及相关的开发技术及运行平台。

Internet在跨文化交际中的作用与意义

外语语言交际能力是成功进行跨文化交际必需的。它包括外语语言知识和语言运用能力。本文重点论述了互联网创造的语言环境在跨文化交际中的可利用性,可能存在的问题和广泛应用互联网的潜力。

New Forms, Trends and Problems of Cultural and Creative Industries in China Today

A creative economy is one of the latest trends in the global cultural economic development, with innovation and creation being the driving force of the global economy and cultural practice. To transform cultural industries into cultural and creative industries, the priority is economic restructuring, and specifically upgrading low-end manufacturing through creation. From the Internet way of thinking to "Internet+," from theories to practice, high technologies represented by the Internet have deeply integrated with culture, thereby opening a new dimension of innovation and creation to enhance the dynamics of creative industries and a creative economy. The fast-growing maker movement is an excellent strategy for China to develop into a great country of originality. Core contents of this movement include facilitating national originality, achieving leaping development of originality of our cultural and creative industries, promoting Internet celebrity economy, VR, AR, and other new experiments and new forms. What should correspond to "Internet+" and "Maker space" is "Culture+". It is vital to notice that culture, esthetics and ethics are in fact missing in the development of our cultural and creative industries.

从“媒体出圈”到“价值共创”:非传统旅游城市目的地品牌生态圈塑造研究

社交媒体平台的兴起催生了“网红打卡”式新兴旅游方式,带火了一批“网红城市”。对于知名度低、传统旅游吸引物匮乏的非传统旅游城市来说,媒体“出圈”容易,却难以形成持续稳定的目的地品牌形象。基于品牌生态圈理论,通过梳理“淄博烧烤”现象的关键事件,探索从单一网红要素到目的地品牌生态圈塑造的经验模式。研究发现,非传统旅游城市品牌生态圈塑造分四个阶段:聚焦“有效治理”的品牌生态圈前期阶段、聚焦“核心IP打造”的品牌核心圈塑造阶段、聚焦“价值共创”的品牌生态圈初步形成阶段和聚焦“适应性演化能力”的城市品牌生态圈可持续发展阶段,不同阶段分别受市场契合性、感官真实性、互动参与性、多主体联动性和情感体验性因素驱动。本研究为非传统旅游城市打造从媒体出圈到目的地品牌可持续发展模式提供了有益借鉴及参考。

The 5^th Anniversary of the Belt and Road Initiative Witnessing the Rich Activities Held by Overseas China Cultural Centers(Ⅸ)

Nothing can separate people with common goals and ideals,not even mountains and seas. In 2013,Chinese President Xi Jinping proposed a major initiative to jointly build the Silk Road Economic Belt and the 21^st Century Maritime Silk Road.As a result,the Belt and Road Initiative has attracted worldwide attention and embraced a new journey through time and space.In the past five years,the Belt and Road Initiative has been widely recognized by the international community and has yielded positive results.Under this background,the overseas China cultural centers have played a unique role in the going global of Chinese culture by focusing on such functions as cultural exchange,teaching and training,exchange of thoughts and dialogues and information services.These regular activities have facilitated the people-to-people ties.This serial report focuses on the celebrations of the 5^th anniversary of the Belt and Road Initiative held by overseas China cultural centers since March this year.

The New Media Engine for Promoting Chinese Cultural Diffusion： A Case Study of＂Confucius Institute Online＂

As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s presence and influence in a diversified arena of world cultures. While this network is being enlarged and improved with the Chinese govemment＇s persistent backing, it is, however, recognized that the influence and efficiency of the institutes are still limited. It might not be essential whether people come primarily as serious language learners, but necessarily, the platform has to be attractive enough for a considerable proportion of users to stick on, making the Confucius Institute System a sustainable cultural service provider. Within the background of information society, the Intemet, mobile service, digital broadcasting, and other types of new media would act as an important effort to help Confucius Institutes to improve the capabilities of interacting with users, offering users with abundant media-rich content, and minimizing users＇ inconvenience by enhancing users＇ experience, lowering travel and time cost, and easily providing multi-lingual support. In this paper, we take the platform of Confucius Institute Online （http：//www.chinese.cn, the official Intemet portal of the Confucius Institute network） as a case of actuality to analyze how the Confucius Institute system could utilize the communication capability of new media to enrich, enlarge, and enhance the diffusion of Chinese culture and language. Advantages and deficiencies of the planning, design, and layout of the portal＇s functionality and views are presented, upon which a number of strategic suggestions are raised, for the sake of further improvement of Confucius Institute＇s efficiency in cultural diffusion and sustainable development.

短视频商业模式下网红特质对用户产品依恋的影响研究——基于实验研究与仿真分析的方法

伴随着短视频商业模式的发展,短视频网红特质已经成为推动用户形成产品依恋的重要因素,但目前鲜有研究对其中的实现路径与机理进行深入探究。本文基于信号理论,构建短视频商业模式下网红特质对用户产品依恋的影响模型,同时综合运用实验研究与系统动力学仿真的方法对模型进行检验。结果表明:(1)短视频网红特质对用户产品依恋具有促进作用;(2)信任感知在短视频网红特质与用户产品依恋之间起中介作用;(3)生活场景还原不仅调节短视频网红特质对用户产品依恋的影响,而且在短视频网红特质、信任感知和用户产品依恋的中介关系中起调节作用;(4)系统动力学仿真结果表明,短视频网红特质对用户产品依恋的影响是一个长期累积的过程,并且随着时间的推移,这种影响效果愈发显著。研究结果为相关企业的短视频商业模式实践提供了有益的启示和参考。

“Geilivable ”English Words on the Internet

Internet is one of the most remarkable things human beings have ever made, which brings us not only a technological revolution, but also a cultural and linguistic revolution. The Internet words is a kind of language form which is welcomed by netizens. The popular words online is the most active part of the Internet language. This paper, on the basis of the study of the buzzwords occurred online in recent years, tries to describe the cultural features of the emerging Internet words.

网红经济时代旅游地意象塑造演化的过程机制研究——以“淄博烧烤”为例

聚焦网红旅游地淄博,参照网络文本分析法,探究旅游地和游客多主体间互动推动旅游地意象持续塑造演化过程机制。结果显示:(1)网红经济时代“淄博烧烤”意象是在旅游地和游客互动耦合下被塑造并不断叠加演化;(2)意象演化经历了网络发酵期、政府主导期、游客自发期和意象回稳期,各阶段意象驱动力分别是网络媒介、政府主体、游客行为和稳固意象,且演化过程类似旅游地生命周期理论,但因网红经济特性,其生命周期时长及演化速度有所不同;(3)居民以积极参与和热情态度一改“主客”不平衡关系,勾勒出良好意象的清晰事实,凸显其在意象塑造中的地位和作用。

“互联网+”背景下贵州非遗文创产业发展路径研究

非物质文化遗产是人类历史长河和在人们日常生活中凝聚而成的文化精粹,非遗文化的艺术价值、工艺价值、文化价值以及商业价值等都将在文创设计时焕发新机,而形成产业将会激发出最大的发展潜能。目前,随着信息技术和互联网的飞速发展,贵州非遗的保护、传承以及发展迎来了新契机,而非遗文创产业是对其传承与保护的重要途径,也是推动经济增长的有效方式。本文在“互联网+”背景下分析贵州非遗基本现状及存在的问题,并为贵州非遗文创产业提出发展路径建议,以期促进贵州非遗产业的可持续发展,进而助力贵州经济发展。

“互联网+”视域下“网红”在高校思政教育中的影响效应研究

在“互联网+”视域下,丰富的网络资源使得在线学习和移动学习成为主流。“网红”在成为大众消费品的同时,正能量“网红”对高校思想政治教育起到导向引领和榜样作用,负能量“网红”则对大学生的人生观、价值观起到消极效果。本文首先厘清互联网及“网红”的概念,然后分析了高校思政教育的时代特点及与“网红”现象的关联,并在调研了“网红”现象在高校思政教育中的现状基础上,通过提出营造文明和谐的“互联网+”环境、改进高校传统思想政治教育方式、加强思政教育队伍建设、完善对大学生自身的教育四条途径,推动了“互联网+思政”模式的应用,丰富了思想政治教育的内容,完善了思想政治教育的教学模式。

网红特性对品牌形象的影响研究

文章基于一致性理论和晕轮效应理论构建网红特性对品牌形象影响机制模型,并利用315份调查问卷数据,实证分析了网红特性对品牌形象的影响。研究结果表明:网红特性会显著正向影响品牌形象;消费者信任在网红特性与品牌形象之间起到中介作用;产品类型在网红特性与消费者信任间起到调节作用。与搜索品相比,消费者在购买体验品时,专业性和互动性对消费者信任更具显著正向影响。与体验品相比,消费者在购买搜索品时,吸引力对消费者信任更具显著正向影响。为提高品牌效应,企业应挑选网红特性突出的主播作为代言对象,并且应根据不同产品类型挑选合适的网红。