Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry

With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry.Based on the data obtained from the ques-tionnaire survey,this paper makes an empirical analysis of the impact of the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry.The results showed that the questionnaire had good internal consistency and construct validity.Through empirical analysis,it can be found that the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees'marketing willingness.

Influence of Blended Course Teaching Reform on Student Satisfaction

With the rapid development of information technology in contemporary times,the blended teaching mode that blends online and offline courses has become an international trend in higher education.Taking blended tourism management courses at Chongqing Three Gorges University as an example,we explored the impact of such teaching reform on student satisfaction based on the SERVPERF model.Empirical analysis of 179 valid questionnaires revealed that five elements of the reform,namely,reliability,assurance,valuableness,responsiveness,and empathy,have a significant positive impact on students’learning satisfaction.Specifically,in the context of blended courses,factors such as a stable and reliable teaching environment,comprehensively guaranteed educational conditions,teaching content that highly aligns with students’demands and value expectations,prompt responses to students’needs and feedback,and empathetic consideration of students’perspectives are critical for enhancing student satisfaction.Based on these conclusions,we propose several strategies and methods for improving the effectiveness of blended teaching in the hope of propelling its continuous improvement and optimization,thus further elevating the quality of higher education.

The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy

The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.

Curriculum Ideological and Political Teaching and Practice of Study Tour Course Design in Higher Vocational Colleges: A Case Study of Qingdao Preschool Education College

Curriculum ideology and politics are critical for colleges and universities to fulfill theirfundamental mission of fostering moral and intellectual development. Within this framework, professionalcourses serve as the primary vehicles for integrating ideological and political education. Specifically, inthe field of study tours, the Study Tour Course Design emerges as a pivotal component for actualizingthe educational objectives of such programs. To construct a robust ideological and political curriculum,it is essential to devise a comprehensive system that aligns with professional teaching standards, industrybenchmarks, and vocational skill requirements. This involves a thorough exploration of ideologicaland political elements within the curriculum, ensuring their seamless integration throughout the coursedevelopment process.

Granulometric and Mineralogical Characterization of the Sands of the Middle Course of the Kasai River (Territory of Ilebo, Province of Kasai/DR Congo)

The sand bars, in perpetual transformation, observable in the middle course of the Kasai river on the section between the city of Ilebo (pk605) to the confluence of the Loange river (pk525), pose enormous navigability problems. This may be dependent on hydrosedimentological characteristics of the Kasai River. This abundance of sand thus conditions the morphology of the middle course of the Kasai River in the section under our study. It therefore constitutes sedimentary navigation obstacles. The objective of this study is the granulometric and mineralogical characterization of the bar sands of the Kasai River in this study section. Particle size analyzes reveal these are moderately well classified to well classified unimodal sands (Classification coefficient between 1.29 to 1.742) largely presenting grain size symmetry and rarely fine asymmetry (Asymmetry coefficient—Skewness between −0.197 to 0.069) with mesorkurtic and rarely leptokurtic and platykurtic acuity (Angulosity coefficient—Kurtosis between 0.814 to 1.323). All these parameters evolve in sawtooth patterns from upstream to downstream. And then, an automated mineralogical analysis of the sands of the Kasaï River using a Qemscan FEG Quanta 650 made it possible to determine a very varied mineralogical procession with a sawtooth evolution. It is largely dominated by quartz (between 93.73% and 99.07%), followed by calcite (0.01% - 2.66%), iron oxides (0.01% - 1.88%), orthoclase (0.04% - 0.99%), plagioclase (0.01% - 0.75%) and Kaolinite (0.18% - 0.71%). Finally, this mineralogical procession is characterized by a group of minerals which do not reach the threshold of 0.55% such as: illite, apatite, ilmenite, muscovite, chlorite, biotite, montmorillonite, rutile, pyrophyllite, siderite, zircon and dolomite. The evolution of the mineralogical procession of the sands of the bars is not as clear as in the case of particle size parameters.

Aviation Safety and Data Mining in Marketing Dimension

The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. These factors are safety, service quality and price. Airline companies can analyze the customers in the market with a focus on price and quality and develop a business model according to their expectations. For example, business class and economy class passenger expectations are different from each other, so the service and price to be offered to them will be different. However, all customers have one common expectation and that is safety. No matter how high quality the service is or how cheap the price is, no one wants to fly with an airline or plane that is not safe. From an airline company’s point of view, an accident or breakdown of one of the company’s aircraft can cause irreparable image loss and financial damage. If we look at past examples, we see that there are many airline companies or maintenance organizations that could not recover after an accident and went bankrupt. Safety is an indispensable factor. Therefore, there is a unit in the sector called the safety management system (SMS), which collects data by taking a proactive and reactive approach. The way and purpose of the safety management system is to take a proactive approach to recognize and prevent unsafe situations before they cause accidents or breakdowns, or to take a reactive approach to find the causes of accidents and breakdowns that have occurred as a result of certain factors and to take the necessary measures to prevent the same situations from happening again in the sector. The field of data mining, which is necessary to predict the future behavior of customers in the field of marketing, is an area that marketing also values. In this study, data mining studies to ensure safety in the aviation industry and the security of customer information in marketing will be emphasized, firstly, the concept and importance of data mining will be mentioned.

On the Teaching Design of Graduates’EAP Course:Enhancing Language Proficiency and Critical Thinking Skills

This paper explores the integration of the bridge-in,objectives,pre-assessment,participatory activities,post-assessment and summary(BOPPPS)teaching model within the context of the post-graduates Academic English course.It discusses how this structured approach can effectively enhance students’language proficiency,foster critical thinking skills,and align with the multifaceted objectives of advanced English language education.The study provides a detailed examination of each BOPPPS component as applied to the post-graduates Academic English curriculum,supported by theoretical underpinnings and practical implications.

Value and Measures of Integrating Local Red Culture into the Ideological and Political Course of Environmental Disciplines under the OBE Concept

Based on output-oriented education,the OBE(Outcome-Based Education)concept integrates local red culture into the ideological and political course of environmental disciplines,and is an important part of training applied talents of environmental disciplines in the new era.This educational model makes an innovation on the traditional educational and teaching concepts and centers on students.This paper analyzes the value of integrating local red culture into the ideological and political course under the OBE concept,and puts forward an effective implementation path.

Strategies for Enhancing the Affinity of College Ideological and Political Course Teachers

This article aims to explore effective ways to enhance the affinity of ideological and political course teachers in universities.By analyzing the connotation of affinity,the factors that affect the affinity of ideological and political course teachers are analyzed,and corresponding improvement strategies are proposed.Research suggests that strengthening the construction of teacher ethics and conduct,improving teaching skills,enhancing emotional engagement,and enhancing practical training are key paths to enhance the affinity of ideological and political course teachers.The implementation of these paths will help improve the teaching quality and effectiveness of ideological and political courses,and promote the comprehensive development of students.

Research on the Course of Principles of Concrete Structure Design

Nowadays,education and teaching have become a hot topic,and teaching in colleges and universities is facing a brand-new development direction.Principles of Concrete Structure Design,as one of the main courses,transmits professional knowledge for students,enhances the students’professional ability,and further carries out in-depth research on the course to bring a better teaching effect for students.The article mainly focuses on the research of the principles of concrete structure design course,conducts an analysis of the teaching characteristics of the principles of concrete structure design course,and reasonably sets the teaching content from the optimization of the course teaching objectives;innovative course teaching methods can deepen the effect of knowledge understanding;reform of experimental practice teaching can lay down the effect of the internalization of knowledge,etc.The in-depth description and discussion of the relevant aspects of the research aim to provide guidelines for related research.

Construction and Application of a Blended Online and Offline University English Course

This paper explores the design,implementation,and evaluation of the Integrated English 3 blended course,which integrates online learning through massive open online courses(MOOCs)and face-to-face classroom instruction.Guided by the production-oriented approach,the course aims to improve students’language proficiency and intercultural communication skills.It employs a variety of teaching methods,including online self-study,task-based learning,and collaborative group work,to foster student engagement and promote language output.The study highlights key elements of course construction,such as the use of MOOCs,the design of smart classrooms,and the development of a comprehensive assessment system that combines formative and summative evaluations.The results suggest that the blended teaching model enhances students’language skills while promoting critical thinking and cultural awareness.The course also emphasizes the importance of developing digital literacy among both students and teachers to effectively utilize online resources.

Innovation and Development Trends in ASEAN Marketing Models in the Digital Age

The digital wave is reshaping the global economic landscape with unprecedented force,especially in the dynamic and promising ASEAN region.Southeast Asia,a multicultural gathering place composed of ten countries,is experiencing profound changes due to the digital revolution,and its marketing model is also displaying new vitality.With soaring internet penetration,widespread use of smartphones,and the booming rise of social media,ASEAN markets have become at the forefront of global digital marketing innovation.This transformation is not only about the application of technology but also involves a comprehensive shift in thinking,consumer behavior,and business strategy.The purpose of this paper is to explore in depth how ASEAN marketing models are innovating in this era and to identify future trends,with a view to providing insights for companies to help them remain competitive in the rapidly changing market.

Practice and Exploration of Ideological and Political Teaching in Landscape Design Courses for Environmental Design Majors

To implement the fundamental goal of moral education,based on the teaching practice of landscape design courses,we explore how to integrate value shaping,knowledge transfer,and skill cultivation in the teaching links of landscape design courses in environmental design majors,such as selecting design topics,assigning tasks,researching projects,designing works,designing explanations,and defense.

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

The Misdirection and Return of Graduate Course Teaching

Graduate course teaching plays an irreplaceable role in knowledge mastery,skill enhancement,and quality cultivation of graduate students.This paper addresses current issues in graduate course teaching,such as ambiguous objectives,formulaic content,formalistic operation,and oversimplified evaluation.It proposes corresponding solutions with the hope of steering graduate course teaching back to its original purpose and realizing its true significance.

Research on the Teaching Reform of Building Information Modeling Course Based on“Post,Course,Competition,and Certificate”Integration

With the rapid development of information technology,the utilization of building information modeling(BIM)is increasingly prevalent in the construction industry.In order to cultivate BIM application-oriented talents capable of effectively addressing industry development demands,this study proposes a reform plan for BIM courses that integrates post,course,competition,and certificate.The reform plan implements the teaching methods of post-course integration,competition-based teaching integration,and course certificate integration in the BIM course.It also carries out curriculum reform from four aspects:curriculum system,teaching mode,teaching content,and assessment method.Reform should be implemented to enhance students’professional and practical skills,thereby enabling them to secure improved employment opportunities and prospects for career development.

Discussion on the Integration of“Post,Course,Competition,Certificate”:Taking the Internet of Things Application Technology Courses in Higher Vocational Colleges as an Example

This article explores the development of the Internet of Things(IoT)application technology course in higher vocational colleges under the background of“post,course,competition,certificate.”It first emphasizes the importance of IoT talent training and course construction in higher vocational colleges and deeply analyzes the core concept of“post,course,competition,certificate”integration.In view of the problems faced in the course construction of IoT application technology in higher vocational colleges and the practical experience of Tianjin Vocational College of Mechanics and Electricity,the implementation strategy of the course construction of IoT application technology in higher vocational colleges is elaborated in detail based on the integrated concept of“post,course,competition,certificate.”

Course Design and Evaluation System Construction Under the STEM Education Mode

With the rapid development of information technology,Science,Technology,Engineering,and Mathematics(STEM)education,as a crucial model for nurturing innovative talents,is gaining increasing attention.However,challenges such as insufficient resources and a lack of diversity in teaching methods exist in its implementation.Against this backdrop,this article conducts an in-depth analysis of course design and evaluation system construction under the STEM education model.The aim is to explore effective teaching strategies and diversified evaluation methods,with the ultimate goal of enhancing the quality of education and cultivating students’comprehensive problem-solving skills.

Teaching Reform and Exploration of Practical Courses Based on Programmable Control

As the country continues to promote the development of intelligent manufacturing,all industries are carrying out enterprise automation upgrading,the Pearl River Delta Intelligent Manufacturing Conference held in March 2024 provides a direction guide for each enterprise on how to integrate the intelligent manufacturing technology into each link and provide direction guidance for enterprises to create new models and new business formats.College teachers,in focusing on the teaching process,should closely match the enterprise and social needs and cultivate excellent students.As the core controller of automation control,the application of programmable controllers in teaching is particularly important.In practical classes,by setting progressive difficulty,project guidance,team collaboration,and other links,students can master the automation equipment design of programmable control in repeated practice.