As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some prob...As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.展开更多
Now 60, CIPG seeks a bigger role in engaging the world china International PublishingGroup (CIPG), the country’s leading publisher for international readers, is set to extend its
文摘As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.
文摘Now 60, CIPG seeks a bigger role in engaging the world china International PublishingGroup (CIPG), the country’s leading publisher for international readers, is set to extend its