基于Banner的信息传达设计

目的研究Banner信息传达的设计方法及需要注意的问题。方法分析Banner中信息传达的设计要素,探讨、研究其设计方法。结论文字、构图和色彩的设计对Banner的信息传达和信息感知起决定性作用,设计师应结合产品属性让用户能在第一时间捕捉核心信息。

基于PLUS模型的典型农牧交错带土地利用驱动力分析与多情景模拟

[目的]实现农牧交错带地区破碎化土地利用变化的精准预测,为农牧交错带土地利用预测与结构调整提供重要工具。[方法]研究针对性构建了农牧交错带土地利用模拟方法(APE-PLUS),引入土地扩张分析策略(LEAS)、基于多类型随机斑块种子的CA模型(CARS)、Markov模型和土地利用情景设计,解决农牧交错带土地利用模拟中斑块零散、景观破碎、变化机制复杂的问题。采用二调、三调土地利用数据,分析了2014-2020年土地利用变化及其驱动力,模拟了2032年科左后旗自然增长、生态优先、耕地保护和可持续发展情景下的土地利用格局。[结果](1)农牧交错带土地利用模拟方法(APE-PLUS)精度较高,Kappa系数为0.87,总体精度达到0.92;(2)科左后旗2014-2020年土地利用变化显著,全旗47.85%的土地类型发生改变,14.65%的土地由耕地转变为草地,DEM和水资源是这一时期土地利用变化的主要驱动力;(3)2032年多情景预测中,可持续发展情景耕地面积增长1.31%,林地和草地分别减少了0.77%和1.72%,其他用地面积减小28.4%,相比于其他3种情景,土地利用数量结构与空间格局更合理。此情景有助于减缓耕地扩张趋势和草地缩减趋势,有效控制水土流失、土壤沙化问题,提高生态保护与经济发展的协调程度。[结论]农牧交错带土地利用模拟方法(APE-PLUS)对科左后旗的土地利用具有较高的模拟精度,可以对农牧交错带斑块级的土地利用变化进行高精度的预测。

高校门户网站Banner的设计应用研究

高校门户网站主页面Banner设计的关键在于主题的确立,Banner图片设计一定要表达出明确的主题诉求。网站设计者应着重围绕教学与科研、大学文化、社会服务等方面来规划和构建Banner的主题;要根据Banner的主题内容确定其表现形式和创意风格;要依据整体设计的观念对不同类别的主题素材进行统一融合的艺术化处理。Banner是高校门户网站主页面新的视觉信息传播焦点,是集聚视觉展示效果和信息传达功能的典型应用。

基于就业导向下的平面构成与淘宝banner教学的融合

高等职业教育应以就业需求为导向,致力于培养学生全面适应实际岗位工作的能力。在淘宝banner的教学中更应该注重将学生培养成实用型、技能型的劳动者。淘宝banner的设计与平面构成有着紧密的联系,平面构成的价值已不单一是对点线面进行重组与解构,更多的是决定了淘宝banner的视觉冲击力。因此在淘宝banner的教学中应该将平面构成与之融合,创造出具有视觉美感与吸引力的banner图,以获得更多的流量。

高校门户网站Banner的“图说”功能研究

在高校门户网站中,"图说"功能是Banner自身具有的网络广告属性的直观体现,使Banner具有页面装饰和信息传递的双重效果,极大地提升网站的视觉吸引力,是网站主页重要位置的典型设计应用。进行高校门户网站Banner设计,可选用学校各类主题图片,配合简洁文案,形成图文专题,发挥"图说"功能。还要注重Banner信息的采集和更新,建立专业维护团队,建设完善运行机制,来确保Banner"图说"功能的精彩呈现。

清代旗人孀妇养赡制度研究

清顺治初年,统治者为提倡旗人孀妇守节,借鉴了明代优养军官武职孀妇之制,建立了以发放银米为主要举措的旗人孀妇养赡制度。与明代相比,清代旗人孀妇养赡的范围有所扩大,养赡的方式也更为多样,这些都得益于清廷恩养旗人的根本原则,以及对旗人特有的各种制度资源的调配。该制度改善了旗人孀妇的处境,促使贞节内化为孀妇自身的道德观念,免除了八旗官兵作战的后顾之忧,进而巩固了清王朝的统治根基。但旗人孀妇养赡制度也有其局限性,孀妇物质生活的宽裕易引起族人的觊觎导致经济纠纷,领取方式、饷册与裁汰机制方面的漏洞致使冒支冒领钱粮现象频发,造成了资源的严重浪费,这是八旗生计问题难以得到根本解决的重要原因。

清代木兰围场八旗驻防与各民族交往交流交融

木兰围场是清代肄武绥藩的重地,木兰围场初设时由扎萨克蒙古管领,康熙四十五年(1706)始设八旗驻防官兵看护。乾嘉时期,清廷实施严格的封禁政策,形成以驻防八旗官兵为主、地方州县与扎萨克蒙古协同看围制度。道光以降,清帝鲜少北巡,木兰秋狝制度衰落,加之热河八旗生计问题严峻,清廷对木兰围场进行招佃放垦,以济兵食,驻防八旗官兵看护围场的职能因之衰落,但客观上加深了域内各民族间的交往交流交融。

Banner设计技巧研究

Banner对于互联网产品的推广有重要作用,将Banner设计拆分为版式设计、字体及文案设计、配图设计和点缀设计.围绕Banner主题表达需要,提出快速有效的方法实现Banner复用及卖点提炼,为有效设计与制作Banner提供参考、借鉴。

色彩构成理论在电商Banner设计中的运用

一个优秀的电商Banner色彩一定美观、和谐、精致,符合消费者的心理与审美,并能让消费者产生兴趣、喜爱,从而引导和激发消费行为。本文介绍了色彩构成的相关理论,并将这些理论应用于电商banner的设计中,以助于设计出更优秀的Banner作品。

基于视觉思维的教育类网站Banner运营设计研究

目的针对不同用户群体的认知差异,研究在线教育网站Banner通用性传达设计原则。方法首先,基于视觉思维理论,拆解教育类Banner,将其文案和视觉元素作为变量;然后,随机区组抽取用户进行测试,归纳分析其认知侧重点,进而总结出Banner运营设计的通用性传达设计原则;最后,进行新一轮迭代设计,并通过数据验证该设计原则的可行性。结论基于用户调研和数据分析结果提出4条传达设计指导原则,即情感共鸣设计、差异化设计、情境塑造设计与变量间互动设计,以上原则的有效性在运营设计实践中得到了数据验证,对教育类网站运营传达设计有一定的参考意义。

网络广告BANNER的个性要素浅析

报刊广告、电视广告、电台广告、户外广告市场一向竞争激烈,现在网络广告也加入了这一行列,因特网正以独特的魅力改变着广告业的整体面貌和互动形态。Banner是网络广告的一种,与其他广告形式相比,优势明显,它不仅目标准确度惊人,而且互动效果显著。互动性、个性化和契合度这三个要素是衡量Banner好坏的主要标尺。

On paleodrainage evolution in mid-late Epipleistocene based on radar remote sensing in northeastern Ejin Banner,Inner Mongolia

Radar remote sensing can acquire information of sub-surface covered by sand in arid area, detect surface roughness and vegetation coronet's layer and linear feature such as linear structure and channel sensitively. With sediment facies analysis, this paper studies the features of environmental evolution in mid-late Epipleistocene (60 ka BP-20 ka BP) in northeastern Ejin Banner. The conclusions are listed as follows: (1) The evolution of the three lakes, i.e. Gaxunnur, Sugunur and Tian'e lakes, are dominated by faults and regional climate. (2) By analyzing sedimentary section of old Juyanze Lake, the three lakes used to be a large outflow lake before 50 ka BP in northeastern Ejin Banner, and at 50 ka BP, temperature declined rapidly in northwestern China. The event caused the lake's shrinkage. (3) By fault activity uplift in the northern part of old Juyan Lake and depression in the southern part, the lake's water followed from north to south at around 35 ka BP, old Juyanze fluvial fan was formed. At the same time, Juyan Lake separated from Sugunur Lake and Wentugunr old channel was abandoned. (4) In recent 2000 years, Ruoshui River is a wandering river, sometimes it flows into Juyan Lake and sometimes Sugunur and Gaxunnur lakes. Due to human activities and over exploitation, the oasis ecosystem is rapidly degenerated in 15 years (1986-2000).

Spatio-temporal dynamics of vegetation in Jungar Banner of China during 2000–2017

It is known that the exploitation of opencast coal mines has seriously damaged the environments in the semi-arid areas.Vegetation status can reliably reflect the ecological degeneration and restoration in the opencast mining areas in the semi-arid areas.Long-time series MODIS NDVI data are widely used to simulate the vegetation cover to reflect the disturbance and restoration of local ecosystems.In this study, both qualitative(linear regression method and coefficient of variation(CoV)) and quantitative(spatial buffer analysis, and change amplitude and the rate of change in the average NDVI) analyses were conducted to analyze the spatio-temporal dynamics of vegetation during 2000–2017 in Jungar Banner of Inner Mongolia Autonomous Region, China, at the large(Jungar Banner and three mine groups) and small(three types of functional areas: opencast coal mining excavation areas, reclamation areas and natural areas) scales.The results show that the rates of change in the average NDVI in the reclamation areas(20%–60%) and opencast coal mining excavation areas(10%–20%) were considerably higher than that in the natural areas(<7%).The vegetation in the reclamation areas experienced a trend of increase(3–5 a after reclamation)-decrease(the sixth year of reclamation)-stability.The vegetation in Jungar Banner has a spatial heterogeneity under the influences of mining and reclamation activities.The ratio of vegetation improvement area to vegetation degradation area in the west, southwest and east mine groups during 2000–2017 was 8:1, 20:1 and 33:1, respectively.The regions with the high CoV of NDVI above 0.45 were mainly distributed around the opencast coal mining excavation areas, and the regions with the CoV of NDVI above 0.25 were mostly located in areas with low(28.8%) and medium-low(10.2%) vegetation cover.The average disturbance distances of mining activities on vegetation in the three mine groups(west, southwest and east) were 800, 800 and 1000 m, respectively.The greater the scale of mining, the farther the disturbance distances of mining activities on vegetation.We conclude that vegetation reclamation will certainly compensate for the negative impacts of opencast coal mining activities on vegetation.Sufficient attention should be paid to the proportional allocation of plant species(herbs and shrubs) in the reclamation areas, and the restored vegetation in these areas needs to be protected for more than 6 a.Then, as the repair time increased, the vegetation condition of the reclamation areas would exceed that of the natural areas.

Idealized Numerical Simulation Study of the Potential Vorticity Banners over a Mesoscale Mountain: Dry Adiabatic Process

Topography-induced potential vorticity （PV） banners over a mesoscale topography （Dabie Mountain, hereafter DM） in eastern China, under an idealized dry adiabatic flow, are studied with a mesoscale numerical model, ARPS. PV banners generate over the leeside of the DM with a maximal intensity of ～1.5 PVU, and extend more than 100 km downstream, while the width varies from several to tens of kilometers, which contrasts with the half-width of the peaks along the ridge of the DM. Wave breaking occurs near the leeside surface of the DM, and leads to a strong PV generation. Combining with the PV generation, due to the friction and the flow splitting upstream, the PV is advected downstream, and then forms the PV banners over the DM. The PV banners are sensitive to the model resolution, Coriolis force, friction, subgrid turbulent mixing, stratification, the upstream wind speed and wind direction. The negative PV banners have a more compact connection with the low level turbulent kinetic energy. The PV banners are built up by the baroclinic and barotropic components. The barotropic-associated PV can identify the distribution of the PV banners, while the baroclinic one only has important contributions on the flanks and on the leeside near the topography. PV fluxes are diagnosed to investigate the influence of friction on the PV banners. Similar patterns are found between the total PV flux and the advective PV flux, except near the surface and inside the dipole of the PV banners, where the nonadvective PV flux associated with the friction has a net negative contribution.

关于Banner广告设计元素的探讨及未来发展趋势的研究

随着科技和互联网的发展及手机APP的普及,商家利用各种方式在互联网上对商品进行宣传,其中Banner广告以其独特的优势得到了广大商家的青睐。可以说,Banner广告将成为未来企业推广商品的主要传播途径。Banner广告主要的设计元素包括文字、色彩、图形和排版方式,通过对Banner广告的设计元素进行分析,可以指导如何设计出优秀的Banner广告,对未来Banner广告发展具有指导意义。

基于品质感的网络BANNER广告设计研究

从受众的心理感受入手,通过优化网络Banner广告的视觉构成元素改善网络Banner广告现有的不足,使广告能够在视觉上体现品质感,让受众能够产生积极的情绪反馈,从而提升受众对网络Banner广告的接纳及注意度。通过案例分析,找到现存网络Banner广告视觉呈现品质感低的问题所在,分析视觉呈现品质感低对受众心理影响的原因,针对问题提出具体的解决方法。把品质感作为连接网络Banner广告视觉呈现和用户心理体验的途径,在做到优化网络Banner广告的视觉呈现的同时,能够给用户心理带来积极情绪以及情感关怀。优化Banner广告的品质感,能够提升用户对Banner广告的接纳和关注度,更好地发挥网络Banner广告的作用。

高校门户网站首页动态Banner的制作研究

动态Banner是高校门户网站首页的重要信息传递区域,也是高校门户网站建设的重要工作。本文从策划、设计、制作与发布四个角度,探讨了动态Banner制作的常用工具与方法;并提出了高校门户网站动态Banner策划规则。设计师在策划和设计高校网站时,合理运用本文阐述的策略与规则,可以更加突出网站的高等教育特色,还可以极大地提升网站的视觉吸引力。

基于DeviceNet总线的CJ2M控制器与Banner编码器通信

首先,本文介绍了DeviceNet总线和Banner编码器的基本原理。然后,详细研究了基于EtherCAT总线实现OMRON公司的CJ2M型控制器与邦纳编码器的通讯方法。

Characteristics of biomarkers in source rocks of the Ganquan Formation in the Dahulishan region, Ejina Banner

Based on gas chromatography and gas chromatography mass spectrometry techniques, the authors examined biomarker characteristics of the Ganquan Formation source rocks in the area of Dahulishan, Ejina, and analyzed the information and petroleum geological significance that were indicated by the source of organic matter, sedimentary environment and maturity and so on. Gas chromatography peak of saturated hydrocarbons from the Ganquan Formation source rocks showed "the former peak" of the single peak distribution, the main peak of carbon being C18 , indicating the main sources of organic matter with marine organic matter. Pr/Ph ranges from 0.3 to 0.6, indicating a strongly reducing sedimentary environment. Biomarker assemblages of the Ganquan Formation source rocks are abundant in tricyclic terpane with long side chains, with a high level of gammacerane, showing dominant distribution of C27 sterane. High contents of gammacerane in organic matter show organic facies of source rocks in the saltwater sedimentary environment. That average hopane/sterane ratio is 0.59, showing that algae have made more contributions to organic matter than bacteria. And the high level of C27 steranes shows that algae are the main source of hydrocarbon precursors. The Ganquan Formation's methylphenanthrene index, which is an effective molecular parameter index to measure thermal evolution of organic matter, ranges from 0.35 to 0.50, and the conversion of vitrinite reflectance Rc from it is within the range of 2.00-2.09, indicating that the Ganquan Formation source rocks are in the over-mature stage of thermal evolution.

大兴安岭中段内蒙古扎赉特旗地区石炭纪高镁闪长岩、埃达克岩的发现及其对嫩江洋俯冲作用的指示

扎赉特旗地区的晚古生代岩浆作用,对于揭示嫩江洋的俯冲过程与机制具有重要的约束意义。通过野外地质调查、岩石学、岩石地球化学和锆石U−Pb定年研究,在扎赉特旗元宝山和贾家屯地区新发现了晚石炭世早期的高镁闪长岩(年龄加权平均值为320.5±1.2 Ma)和O型埃达克岩(年龄加权平均值为317.9±3.3 Ma)。元宝山高镁闪长岩具有低SiO_(2)、高MgO、高Mg^(#)和富Na_(2)O的特点,且Ni、Cr含量高,富集轻稀土元素和大离子亲石元素,亏损高场强元素,认为其形成于消减带之上的地幔楔环境,是由消减板片部分熔融衍生的富Si质流体交代地幔岩部分熔融形成的。贾家屯石英闪长岩具有高SiO2、富Na2O、高Sr和低Yb、Y的特点,K2O/Na2O值低,稀土元素强烈分异,富集轻稀土元素和大离子亲石元素,亏损高场强元素,无负Eu异常,且贫Mg、Cr、Ni,为消减板片部分熔融后经结晶分异形成的O型埃达克岩。新发现的晚石炭世早期的埃达克岩−赞岐岩组合,与研究区石炭纪花岗岩的形成时间(333~304 Ma)同步,且高镁闪长岩与辉长岩(325.2~317.3 Ma)伴生,反映扎赉特旗地区处于松嫩地块西缘的活动大陆边缘弧环境,推测嫩江洋至少从晚石炭世早期开始就存在向东南侧松嫩地块之下的俯冲作用。