This article is a report of analysis of Muji's business strategy.First,the vision and mission are introduced.Second,the current strategy is identified.Then the industry analysis,industry driving forces,key success...This article is a report of analysis of Muji's business strategy.First,the vision and mission are introduced.Second,the current strategy is identified.Then the industry analysis,industry driving forces,key success factors,value chain analysis,competitive advantage,competitive power of the competitive advantage were analyzed.At last,on the basis of the former analysis the SWOT analysis was worked out.展开更多
文摘This article is a report of analysis of Muji's business strategy.First,the vision and mission are introduced.Second,the current strategy is identified.Then the industry analysis,industry driving forces,key success factors,value chain analysis,competitive advantage,competitive power of the competitive advantage were analyzed.At last,on the basis of the former analysis the SWOT analysis was worked out.