Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language lear...Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language learning and improve their learning effect through understanding the excellent traditional Chinese culture,at the same time,culture teaching can help to disseminate the Chinese culture and promote the development of a multicultural world.Taking the teaching of Chinese New Year culture as an example,we analyze the current teaching materials involving Chinese New Year culture with high popularity and acceptance,put forward effective teaching methods matching the feasibility of teaching Chinese New Year culture,and then present the specific teaching design of Chinese New Year culture,in order to provide references for the teaching of culture in International Chinese Language Education.展开更多
Along with the unceasingly booming of new terms in Chinese language, some people complain that it is becoming more and more difficult to understand some terms like "囧", "给力","织围脖". ...Along with the unceasingly booming of new terms in Chinese language, some people complain that it is becoming more and more difficult to understand some terms like "囧", "给力","织围脖". Recently, there is a national notice about the forbidding of using"神马","PK"and "浮云" in the composition of Chinese Subject while attending the University Entrance Examination. Some linguists are wondering shall the orthodox language absorb all of them. Should the local legislation do anything about the protection of language and characters? How long will these emerging new words lively between people's lips? This article discusses the above questions by focusing on the historical development of the term "玉米", presenting the different attitudes of common people, linguists and the government, and analyzing some common social understanding of these terms.展开更多
Switzerland is one of the most desirable European destinations for Chinese tourists;therefore, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leadi...Switzerland is one of the most desirable European destinations for Chinese tourists;therefore, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform—Sina Weibo, a hybrid of Twitter and Facebook—has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communications on Chinese social media platforms. In order to offer a better decision support platform to tourism destination managers as well as Chinese tourists, we proposed a framework using linked data on Sina Weibo. Linked Data is a term referring to using the Internet to connect related data. We will show how it can be used and how ontology can be designed to include the users’ context (e.g., GPS locations). Our framework will provide a good theoretical foundation for further understand Chinese tourists’ expectation, experiences, behaviors and new trends in Switzerland.展开更多
文摘Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language learning and improve their learning effect through understanding the excellent traditional Chinese culture,at the same time,culture teaching can help to disseminate the Chinese culture and promote the development of a multicultural world.Taking the teaching of Chinese New Year culture as an example,we analyze the current teaching materials involving Chinese New Year culture with high popularity and acceptance,put forward effective teaching methods matching the feasibility of teaching Chinese New Year culture,and then present the specific teaching design of Chinese New Year culture,in order to provide references for the teaching of culture in International Chinese Language Education.
文摘Along with the unceasingly booming of new terms in Chinese language, some people complain that it is becoming more and more difficult to understand some terms like "囧", "给力","织围脖". Recently, there is a national notice about the forbidding of using"神马","PK"and "浮云" in the composition of Chinese Subject while attending the University Entrance Examination. Some linguists are wondering shall the orthodox language absorb all of them. Should the local legislation do anything about the protection of language and characters? How long will these emerging new words lively between people's lips? This article discusses the above questions by focusing on the historical development of the term "玉米", presenting the different attitudes of common people, linguists and the government, and analyzing some common social understanding of these terms.
文摘Switzerland is one of the most desirable European destinations for Chinese tourists;therefore, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform—Sina Weibo, a hybrid of Twitter and Facebook—has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communications on Chinese social media platforms. In order to offer a better decision support platform to tourism destination managers as well as Chinese tourists, we proposed a framework using linked data on Sina Weibo. Linked Data is a term referring to using the Internet to connect related data. We will show how it can be used and how ontology can be designed to include the users’ context (e.g., GPS locations). Our framework will provide a good theoretical foundation for further understand Chinese tourists’ expectation, experiences, behaviors and new trends in Switzerland.
