Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory o...Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of "communication triangle".It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.展开更多
It is universally believed that Rhetoric is an expressive way of language, while pragmatic twist(Deliberate misinterpretation) isthe understanding phenomenon, which is not a rhetorical device but a cognitive activity ...It is universally believed that Rhetoric is an expressive way of language, while pragmatic twist(Deliberate misinterpretation) isthe understanding phenomenon, which is not a rhetorical device but a cognitive activity in nature. The two can't be placed on a par witheach other. However, we find that the two aren't incompatible at all. The second speaker(S2) captures the rhetorical device in the firstspeaker(S1)'s utterance, and distorts the original meaning to achieve S2's communicative goal.展开更多
Advertising, as an integrated art, has many unique features. It's vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric i...Advertising, as an integrated art, has many unique features. It's vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric is an important method, which is often used in advertising.展开更多
Stylistics is a scientific study of style. It's a mode of encoding and decoding language and can be associated with various fields. In this paper,we talk about the great significances of stylistic and rhetoric stu...Stylistics is a scientific study of style. It's a mode of encoding and decoding language and can be associated with various fields. In this paper,we talk about the great significances of stylistic and rhetoric studies. It refers to great help in expressing and understanding languages; in combining the linguistics and literary criticism and in foreign language teaching.展开更多
A learner’s stages of L2 development are connected by his or her L1 and culture.It is,accordingly,of paramount importance to understand the second language learners’culture and learning process and better assist the...A learner’s stages of L2 development are connected by his or her L1 and culture.It is,accordingly,of paramount importance to understand the second language learners’culture and learning process and better assist them through this process in the way of teaching them English.Similarly,inter-language theory(IL)and contrastive rhetoric are affected by factors,such as learner’s L1,learning experiences,and culture.This paper talks about these two theory’s characteristics,constructs,and importance,so language instructors may better understand the L2 learning phenomena and think out better methods to help language learners improve their language skills.展开更多
翻译学是一门边缘学科,其理论与许多语言学科具有密切的关系。作者通过大量例证,阐述了翻译学与语法学、语义学、语体学、语用学和修辞学之间的联系。文章的最后部分分析了美国著名作家赛珍珠的译作All Men Are Brothers(水浒传)的一个...翻译学是一门边缘学科,其理论与许多语言学科具有密切的关系。作者通过大量例证,阐述了翻译学与语法学、语义学、语体学、语用学和修辞学之间的联系。文章的最后部分分析了美国著名作家赛珍珠的译作All Men Are Brothers(水浒传)的一个选段,以使读者由一斑窥全豹,认识到即使像赛珍珠这样著名的作家,由于没有掌握现代的翻译理论和技巧,败笔不少,许多词句诘屈聱牙、生硬晦涩,令人不知所云。为此,作者认为,文学家不等于翻译家,两者决不等同。翻译家有其自身的特点。要做一名翻译家,除了参加大量的翻译实践外,还必须精通翻译理论和技巧。在进行翻译实践时,要注意翻译理论运用,注意翻译学与其他有关语言学科之间的联系,注意不同学科之间的相互渗透,以译出内容忠实,文笔流利,思想畅达的佳作。展开更多
This paper classifies the definitions of rhetoric into four groups based on the defining methods in Li’s English Rhetoric and Essay Writing so that one can have a deeper understanding of the term "rhetoric".
English speech has a very long history and always attached importance of people highly.People usually give a speech in economic activities,political forums and academic reports to express their opinions to investigate...English speech has a very long history and always attached importance of people highly.People usually give a speech in economic activities,political forums and academic reports to express their opinions to investigate or persuade others.English speech plays a rather important role in English literature.The distinct theme of speech should attribute to the rhetoric.It discusses parallelism,repetition and rhetorical question in English speech,aiming to help people appreciate better the charm of them.展开更多
This paper classifies the definitions of rhetoric into four groups based on the defining methods in Li’s English Rhetoric and Essay Writing so that one can have a deeper understanding of the term "rhetoric"?
As a method of word fineness,rhetoric plays an important role in the process of translation.Due to differences of language and cultural background,rhetoric is different between English and Chinese.As a result,how to d...As a method of word fineness,rhetoric plays an important role in the process of translation.Due to differences of language and cultural background,rhetoric is different between English and Chinese.As a result,how to deal with rhetoric in translation has become a hot topic.Firstly,this paper presents the definition of rhetoric in detail.Then,four strategies are put forward to solve problems in the process of translation:literal translation,literal translation plus notes,substitution and free translation.展开更多
In this article, the general text structure of English and Chinese will be stated respectively at first. Then the issue of whether different rhetoric between Chinese and English will influence the reading comprehensio...In this article, the general text structure of English and Chinese will be stated respectively at first. Then the issue of whether different rhetoric between Chinese and English will influence the reading comprehension of the Chinese students will be analyzed and evaluated.展开更多
The Book of Songs is a book of propriety passing on rites and teaching people by the form of poetry with unique logic and rhetoric.“Guan Ju”is the most typical poem deducing the propriety of humans from the laws of ...The Book of Songs is a book of propriety passing on rites and teaching people by the form of poetry with unique logic and rhetoric.“Guan Ju”is the most typical poem deducing the propriety of humans from the laws of nature,which is acceptable,convinced and obeyed by the people naturally,friendly and eloquently.Therefore,the logic and rhetoric in The Book of Songs can be reconciled and self-consistent in the poetic thinking of the unity of heaven and humans.展开更多
Beginning with various definitions of rhetoric, the paper gives a survey of some common English rhetoric figures found in College English intensive reading, such as metaphor, simile, transferred epithet, allusion, hyp...Beginning with various definitions of rhetoric, the paper gives a survey of some common English rhetoric figures found in College English intensive reading, such as metaphor, simile, transferred epithet, allusion, hyperbole, personification, metonymy, antithesis, onomatopoeia, double negative, inversion, rhetoric question, parady, transferred negation, and the like. By elaborating the functions of those rhetoric figures, the paper attempts to enhance the students’ rhetoric attainments and arouse their interest in learning English.展开更多
The article explores some of the important features of pre-Qin Chinese rhetoric and challenges it poses to traditional Western rhetoric,with the former being seen as harmonic or self-effacing for its purpose and parad...The article explores some of the important features of pre-Qin Chinese rhetoric and challenges it poses to traditional Western rhetoric,with the former being seen as harmonic or self-effacing for its purpose and paradoxical for its epistemological underpinning.The author does not intend to suggest that the Chinese tradition is the right path to rhetoric,but at least it points to an alternative to approaching this language art as defined by Aristotle.展开更多
This paper made a comparison of Cicero’s Rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s rhetoric.The paper demonstrate...This paper made a comparison of Cicero’s Rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s rhetoric.The paper demonstrated how Baumgarten’s key ideas of pulchritudo and magnitudo were related with Cicero’s decorum and modus concepts.Baumgarten’s magnitudo originated in Cicero’s modus.Baumgarten,however,differentiated the idea pulchritudo from the Cicero’s decorum for approaching the issue of pulchritudo ipsa.展开更多
The interrelation of rhetoric and hermeneutics is rooted in our existential historicity and linguisticity.Rhetorical competence and education are integral approaches to a better understanding of being-in-the-world.Ins...The interrelation of rhetoric and hermeneutics is rooted in our existential historicity and linguisticity.Rhetorical competence and education are integral approaches to a better understanding of being-in-the-world.Inspired by Platonic dialectic and Aristotle’s phronesis,Gadamer has redefined true rhetoric and revived the epistemological and ethical dimensions in rhetoric in his philosophical hermeneutics.This article investigates four aspects in Gadamer’s rehabilitation of rhetoric.First,rhetoric as ethics.Rhetoric transcends the dualism of self-other,subject-object through its dialogical structure,and is composed of understanding and application as a whole in hermeneutic experience.Second,rhetoric as discursive knowledge.Rhetoric is oriented to eine Sache(reality)itself,and is endowed with primitive experience of truth.Its own validity as discursive knowledge is not confined to scientific methodology,and is essential for natural and human sciences.Third,rhetoric as component of linguisticity.The ubiquity of rhetoric makes it an integral component of linguisticity.The capacity to use metaphors,symbols,allegory is an important aspect of our linguisticity,revealing the rhetorical quality in language.Lastly,hermeneutic theories inspired by rhetoric.Gadamer’s rehabilitation of rhetoric is beneficial for the development of philosophical hermeneutics and humanist education in modern world.展开更多
The purpose of this paper is to explain the role of persuasion and what has been called here pre-persuasion in the perception of the world and of ourselves and in philosophical reflections in general,trying to show th...The purpose of this paper is to explain the role of persuasion and what has been called here pre-persuasion in the perception of the world and of ourselves and in philosophical reflections in general,trying to show that,however original we have wanted to consider,throughout the centuries,the fundamental questions surrounding the ultimate meaning of things,such as“what is being?”,“what is good?”,or“what is the truth or the beauty?”,or yet,“who are we?”,there are always background persuasions that once made explicit by the rhetorical analysis method,it relativizes not only the possible answers,but the question itself.This,in turn,reveals the priority of persuasion on the perception and the unconfessed rhetoric of the speeches.The contribution of the present study is to avoid the naivety of objectivism and metaphysics,the claim of the ultimaverba,or last conversation and to prevent the illusion of definitive speech,seen,by Perelman,as a pseudo lay form of revelation.The only sacredness admitted which,therefore,pre-persuades us is,in Perelman‟s words,that of endless dialogue,in Blanchot‟s words,the infinite conversation,and,finally,in Rorty‟s words,the edifying philosophy.展开更多
Though "Comparative" rhetoricians Oliver and Kennedy placed Indian rhetoric on the rhetorical map, much remains undiscovered concerning their specific indigenous communicative practices. This essay introduce...Though "Comparative" rhetoricians Oliver and Kennedy placed Indian rhetoric on the rhetorical map, much remains undiscovered concerning their specific indigenous communicative practices. This essay introduces two such Indian traditions-- Nyāya, a philosophically based approach to persuasion codified by Hindus, and Sadharanikaran, interpreted by many as a Hindu model of communication. Nyāya, gradually developed a five-part "method"(Matilal) that defines arguments in terms of claims, reasons, and analogies. In a parallel dramatic tradition from Bharat Muni called Sadharanikaran, the receiver "not only accepts the message willingly but in the process derives genuine satisfaction and pleasure or Ananda". This essay contrasts the two approaches with Aristotle's more familiar ideas, and then offers some historical and current Indian arguments to illustrate rhetorical delivery shaped by Nyāya and Sadharanikaran, a glimpse into rhetorical performance within a rich non-Western tradition.展开更多
文摘Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of "communication triangle".It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.
文摘It is universally believed that Rhetoric is an expressive way of language, while pragmatic twist(Deliberate misinterpretation) isthe understanding phenomenon, which is not a rhetorical device but a cognitive activity in nature. The two can't be placed on a par witheach other. However, we find that the two aren't incompatible at all. The second speaker(S2) captures the rhetorical device in the firstspeaker(S1)'s utterance, and distorts the original meaning to achieve S2's communicative goal.
文摘Advertising, as an integrated art, has many unique features. It's vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric is an important method, which is often used in advertising.
文摘Stylistics is a scientific study of style. It's a mode of encoding and decoding language and can be associated with various fields. In this paper,we talk about the great significances of stylistic and rhetoric studies. It refers to great help in expressing and understanding languages; in combining the linguistics and literary criticism and in foreign language teaching.
文摘A learner’s stages of L2 development are connected by his or her L1 and culture.It is,accordingly,of paramount importance to understand the second language learners’culture and learning process and better assist them through this process in the way of teaching them English.Similarly,inter-language theory(IL)and contrastive rhetoric are affected by factors,such as learner’s L1,learning experiences,and culture.This paper talks about these two theory’s characteristics,constructs,and importance,so language instructors may better understand the L2 learning phenomena and think out better methods to help language learners improve their language skills.
文摘翻译学是一门边缘学科,其理论与许多语言学科具有密切的关系。作者通过大量例证,阐述了翻译学与语法学、语义学、语体学、语用学和修辞学之间的联系。文章的最后部分分析了美国著名作家赛珍珠的译作All Men Are Brothers(水浒传)的一个选段,以使读者由一斑窥全豹,认识到即使像赛珍珠这样著名的作家,由于没有掌握现代的翻译理论和技巧,败笔不少,许多词句诘屈聱牙、生硬晦涩,令人不知所云。为此,作者认为,文学家不等于翻译家,两者决不等同。翻译家有其自身的特点。要做一名翻译家,除了参加大量的翻译实践外,还必须精通翻译理论和技巧。在进行翻译实践时,要注意翻译理论运用,注意翻译学与其他有关语言学科之间的联系,注意不同学科之间的相互渗透,以译出内容忠实,文笔流利,思想畅达的佳作。
文摘This paper classifies the definitions of rhetoric into four groups based on the defining methods in Li’s English Rhetoric and Essay Writing so that one can have a deeper understanding of the term "rhetoric".
文摘English speech has a very long history and always attached importance of people highly.People usually give a speech in economic activities,political forums and academic reports to express their opinions to investigate or persuade others.English speech plays a rather important role in English literature.The distinct theme of speech should attribute to the rhetoric.It discusses parallelism,repetition and rhetorical question in English speech,aiming to help people appreciate better the charm of them.
文摘This paper classifies the definitions of rhetoric into four groups based on the defining methods in Li’s English Rhetoric and Essay Writing so that one can have a deeper understanding of the term "rhetoric"?
文摘As a method of word fineness,rhetoric plays an important role in the process of translation.Due to differences of language and cultural background,rhetoric is different between English and Chinese.As a result,how to deal with rhetoric in translation has become a hot topic.Firstly,this paper presents the definition of rhetoric in detail.Then,four strategies are put forward to solve problems in the process of translation:literal translation,literal translation plus notes,substitution and free translation.
文摘In this article, the general text structure of English and Chinese will be stated respectively at first. Then the issue of whether different rhetoric between Chinese and English will influence the reading comprehension of the Chinese students will be analyzed and evaluated.
文摘The Book of Songs is a book of propriety passing on rites and teaching people by the form of poetry with unique logic and rhetoric.“Guan Ju”is the most typical poem deducing the propriety of humans from the laws of nature,which is acceptable,convinced and obeyed by the people naturally,friendly and eloquently.Therefore,the logic and rhetoric in The Book of Songs can be reconciled and self-consistent in the poetic thinking of the unity of heaven and humans.
文摘Beginning with various definitions of rhetoric, the paper gives a survey of some common English rhetoric figures found in College English intensive reading, such as metaphor, simile, transferred epithet, allusion, hyperbole, personification, metonymy, antithesis, onomatopoeia, double negative, inversion, rhetoric question, parady, transferred negation, and the like. By elaborating the functions of those rhetoric figures, the paper attempts to enhance the students’ rhetoric attainments and arouse their interest in learning English.
文摘The article explores some of the important features of pre-Qin Chinese rhetoric and challenges it poses to traditional Western rhetoric,with the former being seen as harmonic or self-effacing for its purpose and paradoxical for its epistemological underpinning.The author does not intend to suggest that the Chinese tradition is the right path to rhetoric,but at least it points to an alternative to approaching this language art as defined by Aristotle.
文摘This paper made a comparison of Cicero’s Rhetoric with Baumgarten’s Aesthetics,for answering the question of how Baumgarten built the system of ars aesthetica on the basis of Cicero’s rhetoric.The paper demonstrated how Baumgarten’s key ideas of pulchritudo and magnitudo were related with Cicero’s decorum and modus concepts.Baumgarten’s magnitudo originated in Cicero’s modus.Baumgarten,however,differentiated the idea pulchritudo from the Cicero’s decorum for approaching the issue of pulchritudo ipsa.
文摘The interrelation of rhetoric and hermeneutics is rooted in our existential historicity and linguisticity.Rhetorical competence and education are integral approaches to a better understanding of being-in-the-world.Inspired by Platonic dialectic and Aristotle’s phronesis,Gadamer has redefined true rhetoric and revived the epistemological and ethical dimensions in rhetoric in his philosophical hermeneutics.This article investigates four aspects in Gadamer’s rehabilitation of rhetoric.First,rhetoric as ethics.Rhetoric transcends the dualism of self-other,subject-object through its dialogical structure,and is composed of understanding and application as a whole in hermeneutic experience.Second,rhetoric as discursive knowledge.Rhetoric is oriented to eine Sache(reality)itself,and is endowed with primitive experience of truth.Its own validity as discursive knowledge is not confined to scientific methodology,and is essential for natural and human sciences.Third,rhetoric as component of linguisticity.The ubiquity of rhetoric makes it an integral component of linguisticity.The capacity to use metaphors,symbols,allegory is an important aspect of our linguisticity,revealing the rhetorical quality in language.Lastly,hermeneutic theories inspired by rhetoric.Gadamer’s rehabilitation of rhetoric is beneficial for the development of philosophical hermeneutics and humanist education in modern world.
文摘The purpose of this paper is to explain the role of persuasion and what has been called here pre-persuasion in the perception of the world and of ourselves and in philosophical reflections in general,trying to show that,however original we have wanted to consider,throughout the centuries,the fundamental questions surrounding the ultimate meaning of things,such as“what is being?”,“what is good?”,or“what is the truth or the beauty?”,or yet,“who are we?”,there are always background persuasions that once made explicit by the rhetorical analysis method,it relativizes not only the possible answers,but the question itself.This,in turn,reveals the priority of persuasion on the perception and the unconfessed rhetoric of the speeches.The contribution of the present study is to avoid the naivety of objectivism and metaphysics,the claim of the ultimaverba,or last conversation and to prevent the illusion of definitive speech,seen,by Perelman,as a pseudo lay form of revelation.The only sacredness admitted which,therefore,pre-persuades us is,in Perelman‟s words,that of endless dialogue,in Blanchot‟s words,the infinite conversation,and,finally,in Rorty‟s words,the edifying philosophy.
文摘Though "Comparative" rhetoricians Oliver and Kennedy placed Indian rhetoric on the rhetorical map, much remains undiscovered concerning their specific indigenous communicative practices. This essay introduces two such Indian traditions-- Nyāya, a philosophically based approach to persuasion codified by Hindus, and Sadharanikaran, interpreted by many as a Hindu model of communication. Nyāya, gradually developed a five-part "method"(Matilal) that defines arguments in terms of claims, reasons, and analogies. In a parallel dramatic tradition from Bharat Muni called Sadharanikaran, the receiver "not only accepts the message willingly but in the process derives genuine satisfaction and pleasure or Ananda". This essay contrasts the two approaches with Aristotle's more familiar ideas, and then offers some historical and current Indian arguments to illustrate rhetorical delivery shaped by Nyāya and Sadharanikaran, a glimpse into rhetorical performance within a rich non-Western tradition.
