This study aims to investigate the influence of social media on college choice among undergraduates majoring in Big Data Management and Application in China.The study attempts to reveal how information on social media...This study aims to investigate the influence of social media on college choice among undergraduates majoring in Big Data Management and Application in China.The study attempts to reveal how information on social media platforms such as Weibo,WeChat,and Zhihu influences the cognition and choice process of prospective students.By employing an online quantitative survey questionnaire,data were collected from the 2022 and 2023 classes of new students majoring in Big Data Management and Application at Guilin University of Electronic Technology.The aim was to evaluate the role of social media in their college choice process and understand the features and information that most attract prospective students.Social media has become a key factor influencing the college choice decision-making of undergraduates majoring in Big Data Management and Application in China.Students tend to obtain school information through social media platforms and use this information as an important reference in their decision-making process.Higher education institutions should strengthen their social media information dissemination,providing accurate,timely,and attractive information.It is also necessary to ensure effective management of social media platforms,maintain a positive reputation for the school on social media,and increase the interest and trust of prospective students.Simultaneously,educational decision-makers should consider incorporating social media analysis into their recruitment strategies to better attract new student enrollment.This study provides a new perspective for understanding higher education choice behavior in the digital age,particularly by revealing the importance of social media in the educational decision-making process.This has important practical and theoretical implications for higher education institutions,policymakers,and social media platform operators.展开更多
To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain mod...To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain model are built,in which manufacturers design products alone in the retail channel,while the platform and manufacturer complete the product design in the direct online channel.These two models are analyzed using the game theoretical model and numerical simulation.The findings indicate that if the manufacturers design capabilities are not very high and the commission rate is not very low,the manufacturers will choose the direct online channel if the platform s technical efforts are within an interval.When the platform s technical efforts are exogenous,they positively influence the manufacturers decisions;however,in the endogenous case,the platform s effect on the manufacturers is reflected in the interaction of the commission rate and cost efficiency.The manufacturers and the platform should make synthetic effort decisions based on the manufacturer s development capabilities,the intensity of market competition,and the cost efficiency of the platform.展开更多
The Big Five Theory is considered as the most prominent personality theoretical approach in psychology.This paper aims to discuss the contribution of the Big Five Theory in the modern workplace.Which personality trait...The Big Five Theory is considered as the most prominent personality theoretical approach in psychology.This paper aims to discuss the contribution of the Big Five Theory in the modern workplace.Which personality traits are more predictive for job performance?Which traits should organizations take more in consideration during recruitment and selection processes?What is the meaning of motivation in the workplace and how employers could locate individuals who can be more productive,efficient,and engaged to the organization’s goals according to the Big Five personality model?The above questions are answered through the systematic review of previous contemporary studies.After the collection and review of several recent publications,regarding this subject,it was concluded that the application of this model positively affects employees’and group performance,working relationships,managers’work performance as well as innovation in workplace.展开更多
文摘This study aims to investigate the influence of social media on college choice among undergraduates majoring in Big Data Management and Application in China.The study attempts to reveal how information on social media platforms such as Weibo,WeChat,and Zhihu influences the cognition and choice process of prospective students.By employing an online quantitative survey questionnaire,data were collected from the 2022 and 2023 classes of new students majoring in Big Data Management and Application at Guilin University of Electronic Technology.The aim was to evaluate the role of social media in their college choice process and understand the features and information that most attract prospective students.Social media has become a key factor influencing the college choice decision-making of undergraduates majoring in Big Data Management and Application in China.Students tend to obtain school information through social media platforms and use this information as an important reference in their decision-making process.Higher education institutions should strengthen their social media information dissemination,providing accurate,timely,and attractive information.It is also necessary to ensure effective management of social media platforms,maintain a positive reputation for the school on social media,and increase the interest and trust of prospective students.Simultaneously,educational decision-makers should consider incorporating social media analysis into their recruitment strategies to better attract new student enrollment.This study provides a new perspective for understanding higher education choice behavior in the digital age,particularly by revealing the importance of social media in the educational decision-making process.This has important practical and theoretical implications for higher education institutions,policymakers,and social media platform operators.
基金The National Natural Science Foundation of China(No.72071039)the Foundation of China Scholarship Council(No.202106090197)。
文摘To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain model are built,in which manufacturers design products alone in the retail channel,while the platform and manufacturer complete the product design in the direct online channel.These two models are analyzed using the game theoretical model and numerical simulation.The findings indicate that if the manufacturers design capabilities are not very high and the commission rate is not very low,the manufacturers will choose the direct online channel if the platform s technical efforts are within an interval.When the platform s technical efforts are exogenous,they positively influence the manufacturers decisions;however,in the endogenous case,the platform s effect on the manufacturers is reflected in the interaction of the commission rate and cost efficiency.The manufacturers and the platform should make synthetic effort decisions based on the manufacturer s development capabilities,the intensity of market competition,and the cost efficiency of the platform.
文摘The Big Five Theory is considered as the most prominent personality theoretical approach in psychology.This paper aims to discuss the contribution of the Big Five Theory in the modern workplace.Which personality traits are more predictive for job performance?Which traits should organizations take more in consideration during recruitment and selection processes?What is the meaning of motivation in the workplace and how employers could locate individuals who can be more productive,efficient,and engaged to the organization’s goals according to the Big Five personality model?The above questions are answered through the systematic review of previous contemporary studies.After the collection and review of several recent publications,regarding this subject,it was concluded that the application of this model positively affects employees’and group performance,working relationships,managers’work performance as well as innovation in workplace.
