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企业的信仰时代——《公司精神》的启发
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作者 韩运哲 《现代广告》 2002年第5期91-91,共1页
市场机制日趋完善和管理,营销手段逐步成熟的今天,市场主体同质化是所有人的困惑。在我们的时代,象NIKE、迪斯尼这样独具个性的商业帝国,已然走上神坛,成为不可企及的传说。而在今天的市场上弄潮的新贵们,除了规模大小有别外,几... 市场机制日趋完善和管理,营销手段逐步成熟的今天,市场主体同质化是所有人的困惑。在我们的时代,象NIKE、迪斯尼这样独具个性的商业帝国,已然走上神坛,成为不可企及的传说。而在今天的市场上弄潮的新贵们,除了规模大小有别外,几乎是用同样的模式管理和生产,又通过雷同的方式推销产品,市场的一点风吹草动,对这样的公司都是一场灭顶之灾。 展开更多
关键词 企业形象 《公司精神》 书评 托斯帕·昆德 王珏
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公司成长的核动力——《公司精神》
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《吉林农村金融》 2010年第10期56-56,共1页
通过塑造公司的个性、精神与灵魂,建立一个强大的公司。《公司精神》的作者张明帅这样说,“有公司精神的公司,产品才有灵魂,才会被市场所接受和认可,才会体现出它的价值,也只有贯穿了公司精神的公司,才能成为伟大的公司。”美国... 通过塑造公司的个性、精神与灵魂,建立一个强大的公司。《公司精神》的作者张明帅这样说,“有公司精神的公司,产品才有灵魂,才会被市场所接受和认可,才会体现出它的价值,也只有贯穿了公司精神的公司,才能成为伟大的公司。”美国学者威廉·詹姆斯曾经说过:“人的思想是万物之因。你播种一种观念, 展开更多
关键词 《公司精神》 核动力 美国学者 詹姆斯 灵魂
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Innovation for Multinational Corporations
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作者 Yezdi H. Godiwalla 《Journal of Modern Accounting and Auditing》 2015年第7期373-382,共10页
Growth, innovation, and strategic focus are vital for long-term success of multinational corporations (MNCs). MNCs must create the organizational culture and process for increased competitiveness to sustain better m... Growth, innovation, and strategic focus are vital for long-term success of multinational corporations (MNCs). MNCs must create the organizational culture and process for increased competitiveness to sustain better market shares and profits. Towards this end, MNCs should develop a comprehensive innovation strategy. Innovation is a way of life and the spirit of innovation, like the spirit of entrepreneurship, must be sustained. The goal should be continuous growth with competitiveness. And towards this purpose, organizations must innovate. The article draws from innovation concepts as they would lead to organizational growth and competitiveness. MNC international structure, culture, and leadership style have an influence on the innovation culture and creativity process in the MNC organization. The article sets forth a model for MNC decision-making structure and organizational culture for facilitating the innovative fervor and capability to be more favorable to the MNC. The models presented here are meaningful in the quest for greater MNC innovativeness and creativity. 展开更多
关键词 innovation in MNCs innovation for MNC growth innovation for MNC competitiveness
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An Empirical Study of the Senior Corporate Managers' Ability to Innovate
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作者 Zhang Bincheng Huang Qian 《Journal of Modern Accounting and Auditing》 2013年第6期808-813,共6页
Senior corporate managers' innovation ability and spirit are very important in the growth process of corporate business development. This paper focuses on the innovation capacities of the senior corporate managers of... Senior corporate managers' innovation ability and spirit are very important in the growth process of corporate business development. This paper focuses on the innovation capacities of the senior corporate managers of listed companies in China and the complex relationship between firm performance and the operating environment to study and analyze the management and development of Chinese enterprises. Through relevant theoretical analysis and development of research hypotheses using the A-shares in Shanghai and Shenzhen listed companies announced in 2007 and 2008, the authors design an empirical model. The study found that in Chinese listed companies, the higher the innovation spirit of senior corporate managers, the better their business performances; the stronger the dynamic and complexity of the operating environment, the more the corporate managers' innovation ability will be developed. 展开更多
关键词 senior corporate manager ability to innovate Chinese enterprises
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