数字创新背景下《创业管理》课程理论与实践融合机制的设计研究

数字创新的不断发展对《创业管理》课程教学设计提出了新的要求。该文结合教师在重庆工商大学工商管理专业教改实验班的真实课堂教学实践,展开对数字创新背景下《创业管理》课程理论与实践融合机制的设计探索。该机制的设计有助于优化《创业管理》课程设计体系,解决《创业管理》课程质量良莠不齐、理论与实践未能有机结合的问题。

MOOC在中外MBA教育中的应用研究

近年来,中国MBA教育在教学方式、课程设置等方面存在着理论与实践脱节、时效性不强、缺乏特色、成本上升等问题。然而,随着Coursera、Udacity、edX等三大MOOC平台的兴起,MOOC作为一种新兴的教育模式在国内外取得了快速发展。本文基于认知行为主义学习理论、建构主义学习理论及联通主义学习理论,系统梳理了MOOC的发展现状、课程设置与商业模式,剖析了中国MBA教育存在的问题,探讨了MOOC在MBA教育中的应用实践以及启示。在此基础上,本文以中南财经政法大学MBA课程《创业管理》为例,阐释了MBA教育采取MOOC教学模式的可行性、必要性与迫切性。

Study on Driving Technology Innovation Using Patent Management Mechanism

In order to improve the cigarette enterprise technology innovation and patent management status, the macro work should start from the four aspects of patent ideology introduction, patent organization design, perfecting patent system and implementation of specific measures, and attention should be attached to strengthen the cooperation of the cigarette enterprise management departments. On the other hand, Jn the microscopic work level, it should build the culture atmosphere of the entire tobacco industry respect intellectual property rights, actively cultivate the na- tional patent agents and patent engineers, and gradually promote the patent work to develop in the direction of specialization, self-independence, so as to construct a scientific mechanism for patent management, and enhance the core competitiveness of the tobacco industry.

创业即管理

近几年来，国内年轻人特别是大学生群体创业热情高涨，各地也陆续涌现出许多创新、创业型企业。对应的，市面上谈创业的书也多了起来：一类是大学教授编写的《创业管理》，作者一般都没有真正从事过创业；二是创业成功人士撰写的自述、经验介绍的书籍。遗憾的是，这些书通常很难真正概括出个人（企业）创业成功的经验，对他人而言，无从借鉴。但埃里克·莱斯解决了这一问题。

Process and risk analysis about enterprises technological innovation

Successful innovation is so important that enterprise scientifically manages the process and risk of technological innovation. Firstly, the process of innovation is generalized to seven stages including formation of innovation idea, investigation and evaluation, research and development, middle test, mass production, marketing and selling, after service and feedback. Secondly, the origin of risk in the process of innovation is analyzed. The purpose is to help enterprise identify risk and take countermeasure to minimize the potential loss and maximize the potential income.

Defining the Entrepreneurial Capital Construct

The purpose of this paper is to show preliminary results from an international research project on intellectual capital and value creation led by Lappeenranta University of Technology （Finland）. In the case of this paper, results from Italy will be reported and specifically. The Italian analysis focuses on the entrepreneurial capital （EC） and it analyses how large Italian companies develop and enhance this intangible element. The main research question is： What is the current level of EC in Italian organizations and how does it affect value creation.＇？ To this end, the research addressed the different definitions of EC that literature offers. As a secondary step, this paper analysed the variables suggested by previous literature and proposed an original definition for the research project. The definition is that EC is a stock of competences and the personnels＇ attributes related to proactive, risky, and aggressive decision-making and behaviour. This research provides researchers and managers with unique insights into the evolutionary nature of the relationships between distinct 1C variables and draws a picture on the state of art of corporate EC in the selected sample. This research highlights and improves companies＇ abilities to manage their EC. Furthermore, this research will set the agenda for improving the EC practices of Italian companies and will allow future comparison with firms from other countries that are participating in the same project identifying different pathways to success.

Economic management and innovation strategies of enterprises under market economy conditions

Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropriate management methods according to the actual situation, which is to help enterprises to survive in the highly competitive environment. However, due to a variety of external factors, economic management situation is not optimistic. And it increases their sense of crisis. This article will make a systematic analysis of management strategies as the point of the enterprise management mode and innovation strategy under market economy.

Calculation of the influence of Green Technology Innovation to Eco-Industrial Management in China

The function of Green Technology Innovation （GTI） in the Eco-Industrial Management （ELM） appears more and more important, but the research on how much this function plays is scarce. The influence of Green Technology Innovation to the Eco-Industrial Management has gradually received the academic and the industrial attention. In this article an empirical research was attempted to inspect whether such influence exists and to what value. The study attempts to empirically explore the influencing degree of GTI on EIM in China based on the double logarithmic regression equation.

Research on Training Mode and Mechanism of Economic Management Talents of ＂Innovation-Entrepreneurship Type＂

Innovation is an inexhaustible motive force for the prosperity of a country. Only make full use of creative thinking, can society have a substantial development. Cultivating innovative and entrepreneurial talents for the society is an inescapable mission of colleges and universities. Entrepreneurship and innovation are conducive to China’s enterprises in many aspects of structural optimization. Talents with certain innovation ability can meet the requirements of social development. The colleges and universities are important bases for cultivating innovative talents which take it as a strategic task to cultivate innovation-entrepreneurship type talents. Nevertheless, most of the colleges and universities do not pay attention to innovation and entrepreneurship education and the teaching institutions should actively reform, and make full use of advanced information technology and train innovative talents. In this paper, we discuss the importance of training mode and mechanism of economic management talents with innovation-entrepreneurship type, and we put forward the direction of innovation and entrepreneurship education, at the same time, an innovative management mechanism should be established.

Management mechanism and the development Strategies of private enterprises

Innovative entrepreneurial process and the development of Chinese private enterprises have striking similarities： rapid rise rapidly fading, keeping play with the creation, rise, decline, and the trilogy. Chinese private enterprises in its initial start-up phase, is always full of vigor and vitality, highly competitive and pioneering spirit, a variety of opportunities to grasp and use is always on the way. Thus achieved considerable results and performance, and with a not too long, but the fast expansion stage of development, and the rapid rise. However, after these private companies completed the primitive accumulation, while making great strides with the conditions and ability, they stopped, lost some goals and direction, showing a series of irrational behavior, even some are from decline rapidly decline.

The Impact of Corporate Cultural Innovation on theEnterprise Management Innovation

Enterprise Management Innovation has been a topic of concern to the business community and holds the same opinions to adhere to corporate management for innovation, but how to make companies management innovation becomes the business people must face. I believe that： enterprise management innovation is the innovation of the modem enterprise system, enterprise management innovation is necessary not only to establish modem corporate governance institutions, but also to establish a sound management system. Based on this idea, the purpose of this paper is to explore the enterprise management innovation, a true reflection of the necessity and creative approach to business management innovation. Through analysis, the enterprise management innovation is the scientific concept of development of specific applications in the field of enterprise management. Enterprise management innovation is the development of internal demand point of view, hoping to be helpful for Chinese enterprises to occupy a place in the fierce competition in the international market.

Management innovation and core competitive advantages of SMEs

The paper first introduces the concept of core competence. Based on that, it proposes that small and medium enterprises （SMEs） should actively implement management innovation and describes the contents of management innovation. The conclusion is that SMEs should build the core competitive advantages through management innovation, in order to achieve better performance in the fierce market competition.

New Managerial Figures in the Process of Entrepreneurial Change and SME Flexibility

The world entrepreneurial scenery, being under constant evolution because of globalization and the current international crisis, has changed corporate competition, requiring companies to meet such key-factors to success as increased organizational flexibility and innovative development of their structures and products. Thus ＂NTBF＂ （New Technology Based Firms） are increasingly developing, that are able to act both as a major player in the innovation process, and as a link between the market and the production world and that need not only venture capital to cope with the large initial investment, but also such figures that, with their leadership qualities, are able to anticipate the market development. As a result, the emergence of the knowledge society has increasingly driven companies to search for new business figures, playing both the role of financing partners and of valuable support to the entrepreneur in running a business. Such distinguishing characteristics appear to be peculiar to the figure of the business angel that, thanks to the know-how and international contacts, acts not only as a simple partner but also as a leading force within the company, who is able to simplify the decision process of the business and drive it to plan profitable investment and winning strategies. Therefore, the present work is aimed at understanding how such a figure is crucial to the development of new companies operating in emerging economies being, as well, technologically advanced, as it is the case for Estonia, which is called the ＂Silicon Valley of the Baltic Sea＂. Thus, the work will first focus on the functions, organization and the benefits resulting from the involvement of business angels and, secondly, on the reasons why this figure is preferable to other operators involved in venture capital, namely venture capitalists. Finally, the good practices implemented in Europe by the various associations of business angels will be analyzed, paying particular attention to the Italian context, in order to consider the opportunity to develop, even in the Baltic Republics area, a similar institution being able to ensure, by promoting contact between entrepreneurs and business angels, the proper development of businesses, especially starting-up companies.

Facilitating knowledge management strategies through IT and HRM

In an increasingly competitive environment, where new business practices are regularly introduced, organizations have to be innovative to survive. In the present competitive climate, knowledge is considered as the main distinguishing factor of business success, and it is seen as the foundation of organization＇s innovation. The emergence of knowledge-intensive society has changed the nature of business competition. Hence knowledge needs to be appropriately managed. Knowledge Management （KM） focuses on managing different knowledge processes such as acquiring, creating, storing, sharing, transferring and applying implicit and explicit knowledge with objective of product and process innovation, performance development and sustainable competitive advantage. This paper tries to demonstrate KM lead to promotion of innovation and performance when it is correctly supported by human resource management （HRM） and information technology （IT）. The questions we will try to investigate in this paper are： How knowledge in organizations can be managed？ What is the connection between HRM, IT and effective implementation knowledge management strategies and how these relationships affect on organizational goals？ For this means, this study ftrst states the importance of knowledge, KM process and introduces two strategies for managing knowledge （exploitative and explorative strategy）. Next, it demonstrates each strategy requires to desired facilitator to support them in action. Finally, with presenting of model, this study concludes that each one of strategy can cover some KM process. Hence for the effective implementation of knowledge management process, organizations have to utilize both strategies.

Research on the Curriculum System for the Project Management Majored Entrepreneurial Talent

In this research article, we conduct research on the curriculum system for the project management majored entrepreneurial talent. The engineering management major construction and the oriented real estate industry, especially for the large and medium-sized backbone enterprises in civil engineering construction and the real estate enterprises train innovative, applied and compound of high-level engineering technology and the management talent. Entrepreneurship education student entrepreneurial ability is to make the students have successful entrepreneurial innovation ability, the development ability, organization and the core management ability, interpersonal communication and cooperation ability, comprehensive ability. Student entrepreneurial ability of high and low depends largely on the amount of corresponding knowledge in practice. Our research provides novel paradigm for the curriculum system construction and optimization for the universities.

Could Innovation be Driven by Globalization？

This paper examines the critical role of globalization as a driver for innovation. The introduction of the global strategy quadruple model truly links the three known strategy perspectives （namely, industry competition, resources and institution views） and performance. The model could assist in advancing the cause of sustainable competitive advantages. This study could assist scholars in addressing the three important research questions： （1） Why are some finns more innovative than others？ （2） What effects do product, firm, industry, and market innovativeness have on business performance？ and （3） Does the link between innovativeness and business performance depend on all or some of the innovativeness factors of product, firm, industry, and market？ The presented set of four hypotheses, when tested, will result in a better understanding of the links and relationships among a firm＇s global strategy, innovativeness, and business performance. The quadruple model presented can be used to examine these relationships in general and in the context of innovation. It is anticipated that this paper will assist researchers, business management, and analysts in developing global innovation strategies.

Impact of corporate culture on the development of business management based on the perspective of the corporate culture of innovation

With the development of the knowledge economy and economic globalization, the competition among enterprises is increasingly reflected in culture competition. The increasingly role of corporate culture on the survival and development of enterprises becomes the cornerstone of competitiveness and the key factor of success of enterprise. In this case, the study, use and practice of corporate culture under the new situation, are very important. Creating a people-oriented and innovation -oriented corporate culture, can provide the most effective and the most long-lasting platform to a strategic enterprise managemem. Throughout the history of the development of successful companies, all have a protbund precipitation of their own culture. But corporate culture is the most obscure area of business management, so far the most challenging part to each enterprise, it is reflected in the values, morale and the way businesses communicate, but also in the staff behavioral habits. This shows that the corporate culture is closely related to the survival and development of enterprises, determining the survival of enterprises. Building enterprise culture naturally has become a hot topic, but also an indispensable factor to establish a scientifically administrative system.

Economic and Market Analysis of Swine Rearing and Pork Production in Ghana

Swine rearing and pork production has recently attracted the growing interest of Ghanaian farmers who seek diversification of enterprises and existing farmers looking for alternatives following a period of low profitability. Piggery was established to combine science and technology to generate innovations for anyone seeking to establish a new pig production enterprise. Results show that since 2008 to 2013, pork prices in Ghana rose rapidly between 115-120%. Also the rate of returns was higher at 43.62% compared to bank interested rate. Feed, as a percentage of total costs, were minimised from 70% to 55% with integrated lactobacillus brewer spent malt as supplement to formulated feed. The piggery project was highly successful and invested capital was recouped within two years of project take-off. Collaborating with other farms, organisations and entrepreneurs, a lot of research innovations in the area of improving feed cost, animal nutrition, waste management practices, and breeding have been generated and shared with both small and large-holder pig farmers. In all aspect of the farm management, results achieved so far especially with pork carcass quality and profit margins are encouraging which have led to the expansion of the piggery project.

Innovation in the Manufacturing Sector： The Case of Serbia

The paper presents the results of research on innovation activities of manufacturing firms in Serbia. In order to answer the question how innovation takes place in one transition country, key influencing factors were identify （i.e., firm＇s size, age, ownership, industry sector, personnel qualifications and experience）. Based on the analysis of a sample comprising 73 firms, the study tried to highlight certain innovation barriers, which may have a negative impact on the total efficiency of economic performance, and growth and development of manufacturing firms in Serbia. Comparing overall innovation activities of Serbian firms to the other transition countries, it can be concluded that majority of the fhnns had innovation performances below the level EU-27. This study draws out the potential contributions to existing literature of managing innovation in Serbia.

Analysis of Managing Creativity for Entrepreneurs

In Indonesia, open unemployment until August 2011 was 7,700,086. Although this number has decreased compared with the number of unemployed in February 2011, which is 8,117,631, but the decline is not very significant. Unemployment occurs because labor forces are not absorbed into employment. One way to reduce unemployment is to open their own employment or become entrepreneurs. In fact, the government of Indonesia has made some efforts to the growth of new entrepreneurs, for example, by providing funding for student entrepreneurship program to a number of universities in Indonesia. However, efforts by the government are useless if there is no intention in the individual itself, and there are five factors driving intention in entrepreneurship, which invest, creativity, market opportunity, autonomy, status. Meanwhile, some researchers have conducted research about factor which driving the entrepreneurial intention. The result of that research shows that the most encouraging factor is the creativity. However, creativity must be managed properly in order to give optimal results This article wants to analyze the management of creativity among entrepreneurs in order to give optimal results. The research was conducted among young entrepreneurs, which are still a college student or had graduated from college. The total informants for this research are five informants from three private universities/colleges. This research used interview to collect data. This study attempted to process qualitative data obtained from interviews with young entrepreneurs. The result of this research is all of the respondents use some techniques to maintain and enhance creativity, such as ＂allow you to creative＂, ＂think out of the box＂, and ＂be persistent＂. From the findings of this study, it also can be seen that the young entrepreneurs are able to overcome the barriers to creativity, ＂believing that I am not creative＇