This paper reflects on the theme of sustainability and territorial social responsibility, which, in this context, is defined as a pathway promoted by a plurality of public and private actors, for- and non-profit, who ...This paper reflects on the theme of sustainability and territorial social responsibility, which, in this context, is defined as a pathway promoted by a plurality of public and private actors, for- and non-profit, who find that social cohesion and the relationships that are cultivated in the place from which these diverse ＂protagonists＂ come, are the drivers in the construction of shared territorial governance. The efficacy of such processes in the local context （communal, provincial, and regional） is predicated on the culture and on the values that the diverse, networked stakeholders-actors accumulate in their territory （meso level）. In developing this theme, the paper is divided into several parts. The first part describes the theoretical context, which is illustrated by an enumeration of experiences realized at the local level in Italy. We then focus our analysis on the experience of territorial govemance promoted in the Marches Region. This project was selected as a case study, because it is emblematic of the Italian context; the territory is characterized by the diffuse presence of small businesses in the soeio-economic fabric and by the proactive role of the local government. The case allows us to evaluate this paper＇s fundamental proposition, that the policies of the European Commission [EC] and the Government of Italy for promoting Corporate Social Responsibility and sustainability are not concretely effective when they are not fostered by regional authorities together with local private actors. Furthermore, public initiatives, to be effective, should take into consideration the influence of local culture, the social milieu, and economic factors shaping the environment in which public-private networks arise.展开更多
Mass Communication media were widespread in 19th and 20th centuries. Those technologies created by humans have had a big impact on both daily and business lives. Newspapers, Radio, TV and Cinema are obvious examples o...Mass Communication media were widespread in 19th and 20th centuries. Those technologies created by humans have had a big impact on both daily and business lives. Newspapers, Radio, TV and Cinema are obvious examples of this impact. Dinting the last two decades of 20th century, spread of personal computers transformed the way people live0 work and think. Some people evaluated the situation as revolution and others as threat to humans. Intemet, in this respect, is considered as mass media. People connect the Internet without time and space limitations. However, communication on the Internet is not mass commtmication because it requires every individual or organization to have a unique Intemet Protocol address （IP） to commtmicate. Because of its peer to peer communication nature just as in the telephone communication, this feature distinguishes Intemet from other commtmication media. On the other hand, it resembles mass communication media because of its mobility, spread and functionality both for sender and receiver. In many sectors, including communication and information technology sectors, mobility, spread and functionality features lead the way to increase interactivity between parties in communication. Businesses benefited the ＂interactivity tool＂ for many purposes： to increase market share for a product or service, to increase customer satisfaction, or to increase amount of information about their customers, competitors or suppliers in order to make strategic decisions. For journalism and generally, for mass media, interactivity is an important aspect of the business. Media corporations must know the needs of their audience before they express and take precautionary steps to satisfy them. This forces the mass media sector to increase interactivity in customer communication. In this paper, we researched the intemctivity effect in journalism that we see especially in internet journalism applications. The research aims to cover opinions of newspapers, advertisers and audience on interactivity and future of mass media communication. For this purpose, fmdings of a survey have been evaluated.展开更多
文摘This paper reflects on the theme of sustainability and territorial social responsibility, which, in this context, is defined as a pathway promoted by a plurality of public and private actors, for- and non-profit, who find that social cohesion and the relationships that are cultivated in the place from which these diverse ＂protagonists＂ come, are the drivers in the construction of shared territorial governance. The efficacy of such processes in the local context （communal, provincial, and regional） is predicated on the culture and on the values that the diverse, networked stakeholders-actors accumulate in their territory （meso level）. In developing this theme, the paper is divided into several parts. The first part describes the theoretical context, which is illustrated by an enumeration of experiences realized at the local level in Italy. We then focus our analysis on the experience of territorial govemance promoted in the Marches Region. This project was selected as a case study, because it is emblematic of the Italian context; the territory is characterized by the diffuse presence of small businesses in the soeio-economic fabric and by the proactive role of the local government. The case allows us to evaluate this paper＇s fundamental proposition, that the policies of the European Commission [EC] and the Government of Italy for promoting Corporate Social Responsibility and sustainability are not concretely effective when they are not fostered by regional authorities together with local private actors. Furthermore, public initiatives, to be effective, should take into consideration the influence of local culture, the social milieu, and economic factors shaping the environment in which public-private networks arise.
文摘Mass Communication media were widespread in 19th and 20th centuries. Those technologies created by humans have had a big impact on both daily and business lives. Newspapers, Radio, TV and Cinema are obvious examples of this impact. Dinting the last two decades of 20th century, spread of personal computers transformed the way people live0 work and think. Some people evaluated the situation as revolution and others as threat to humans. Intemet, in this respect, is considered as mass media. People connect the Internet without time and space limitations. However, communication on the Internet is not mass commtmication because it requires every individual or organization to have a unique Intemet Protocol address （IP） to commtmicate. Because of its peer to peer communication nature just as in the telephone communication, this feature distinguishes Intemet from other commtmication media. On the other hand, it resembles mass communication media because of its mobility, spread and functionality both for sender and receiver. In many sectors, including communication and information technology sectors, mobility, spread and functionality features lead the way to increase interactivity between parties in communication. Businesses benefited the ＂interactivity tool＂ for many purposes： to increase market share for a product or service, to increase customer satisfaction, or to increase amount of information about their customers, competitors or suppliers in order to make strategic decisions. For journalism and generally, for mass media, interactivity is an important aspect of the business. Media corporations must know the needs of their audience before they express and take precautionary steps to satisfy them. This forces the mass media sector to increase interactivity in customer communication. In this paper, we researched the intemctivity effect in journalism that we see especially in internet journalism applications. The research aims to cover opinions of newspapers, advertisers and audience on interactivity and future of mass media communication. For this purpose, fmdings of a survey have been evaluated.
