客商魂传统与现代的邂逅——读客家文化研究新书《客商》

《客商》是一个时代的命题,旨在通过对客商历史的挖掘、彰显,倡导"崇商重企"的时代理念,振兴客家经济。《客商》对客家商魂作了深刻透析,在大迁徙苦难中铸就的客家人特有的自强不息、诚信守义、报效桑梓的商魂,激励着客家商人奋发图强。《客商》是我们迄今为止看到的第一部关于客商方阵的全景式纪录,对于东南亚、香港、深圳、广州、梅州五个地域的客商的经商活动的具体描述,使我们对既具有地域色彩又富有群体普遍意义的客家精神品格有了全面而深入的认识。

Priority of Factors Affected on Customer＇s Satisfaction in the E-Banking by Using Kano Model and Analytical Hierarchy Process： A Case of Iranian Commercial Bank

The aim of the article is to determine the extent to which customer satisfaction＇s in the e-banking in Semnan area had organizational and customer readiness for developing their services. One of the most important sectors that plays key role for grasping developed condition is banking sector. Banks like other institutions also look for augmenting their profits and increasing their strength by expansion. The designing of bank must involve selection of those that have sufficient success potential. Hence, from several factors of success, the following three criteria factors have been： selected-customer satisfied, one dimensional, and product fully functional. These factors offers three question multi criteria group extracted from a 16 norms. Also, three criteria factors have been studied over a period of five years and important criteria for evaluating the norms. The Analytical Hierarchy Process （AHP） has been employed to calculate the success potential of each norm. The empirical data comprises the longitudinal survey of the agricultural banking of the Semnan province. The paper, also, finds that product fully functional is placed as the first priority.

Semiotic knowledge toward heritage product in tourism industry： A case of Terengganu

In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.

Mapping Customer-Supplier Relationships

This paper proposes that organizational performance improvement could be achieved through improving the relationship between suppliers and customers. Accordingly, the paper proposes that performance could be improved by properly managing differences （gaps） that are usually found between customers＇ expectations and of suppliers perception with respect to services delivered. The paper also proposes that gaps in the relationship between customers and suppliers could be analyzed using mapping techniques. The paper points to the possibility of finding perception gaps and expectation gaps in the interrelated value attributes of goods and/or services; namely quality, cost, and time of delivery of goods or services to customers. In addition, the paper suggests that those gaps may impact on the performance from the perspectives of quality, cost, and speed of delivery of the service. It is envisaged that this research could assist management in controlling cost and avoid wastage and improve organizational performance.

The Largest Spatial Frame Quotient on Prequantale

Prequantale quotient is defined in terms of prequantic nucleus, some equivalent propositions of which is obtained. Also, prequantale quotient is proved to coincide with the quotient object in PQuant up to isomorphism. At last, the concrete structure of the largest spatial frame quotient in TPQuant is given.

Evaluation of the Websites of Logistics Operators by Customers

In this article, the results were presented of research concerning the visual and functional aspects of the websites of three largest logistics operators in Poland. The research was carried out with the participation of the following three groups： institutional customers, individual customers and marketing management students. The article covers an attempt to evaluate cooperation through virtual contacts with the company. The analysis also concerned such issues as information on corporate social responsibility （CSR）, information on job offers and the position of the company on the market.

Parallelized Jaccard-Based Learning Method and MapReduce Implementation for Mobile Devices Recognition from Massive Network Data

The ability of accurate and scalable mobile device recognition is critically important for mobile network operators and ISPs to understand their customers' behaviours and enhance their user experience.In this paper,we propose a novel method for mobile device model recognition by using statistical information derived from large amounts of mobile network traffic data.Specifically,we create a Jaccardbased coefficient measure method to identify a proper keyword representing each mobile device model from massive unstructured textual HTTP access logs.To handle the large amount of traffic data generated from large mobile networks,this method is designed as a set of parallel algorithms,and is implemented through the MapReduce framework which is a distributed parallel programming model with proven low-cost and high-efficiency features.Evaluations using real data sets show that our method can accurately recognise mobile client models while meeting the scalability and producer-independency requirements of large mobile network operators.Results show that a 91.5% accuracy rate is achieved for recognising mobile client models from 2 billion records,which is dramatically higher than existing solutions.

China June Passenger Car Sales Rise 29% on Discounts

China＇s passenger car sales rose 29% in June as automakers cut prices to lure consumers.

Research on customer loyalty of B2C e-commerce

Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis on expectations of shopping online, experience of shopping online, customer satisfaction and customer loyalty between which there are seven positive relationships accepted in the AMOS model. The results provide scientific evidence for B2C e-commerce.

Development of a Portfolio Simulation System for Apparel Supply Chain

In this paper,a generic retailer-oriented portfolio simulation system linking manufacturer,retailer,and customer in apparel supply chain is presented.The purpose of the simulator is to generate a portfolio consisting of replenishment strategy and performance index under different sales forecasting errors to satisfy the retailer-defined customer service level in apparel industry.After analyzing the main parameters in the portfolio simulator,the procedure and detailed structure of the simulator are then described.With the use of data from the industry,one case study of the portfolio simulator is achieved and the process of the simulation is validated.

Identifying Fake and Potential Corporate Members in Telecommunications Operators

Nowadays,mobile operators in China mainland are facing fierce competition from one to another,and their focus of customer competition has,in general,shifted from public to corporate customers.One big challenge in corporate customer management is how to identify fake corporate members and potential corporate members from corporate customers.In this study,we have proposed an identification method that combines the rule-based and probabilistic methods.Through this method,fake corporate members can be eliminated and external potential members can be mined.The experimental results based on the data obtained from a local mobile operator revealed that the proposed method can effectively and efficiently identify fake and potential corporate members.The proposed method can be used to improve the management of corporate customers.

Sudden Decline of Flying-Boat Commercial Airlines in 1950s： Its Cause and Implications for Revival

1930s was the golden age for the flying-boat airlines in the world, notably the Pan Am Clipper transpacific and transatlantic routes, and the （British） Imperial Airways UK-Africa and UK-Australia/Far East routes. The major advantage of the flying boats was its endless runway （i.e., ocean or lake） and resultant possibilities for larger aircrafts than land-based airliners. Airlines such as Pan Am made large investments in the 1930s for flying boats, their special terminals by the water, and the worldwide flying-boat air route network. However, in the late 1940s to early 1950s, the flying boats suddenly disappeared due to the rapid development of land-based large airliners and long runways, according to the previous studies. The author conducted historical research on this topic, and found another reason： rapid decline in the high-income population who used to travel by flying boat scheduled flights. Also found was a recent surge of the luxury market, and steady increase in the cruise-ship passengers. Hence, there could be implications for revival of the flying boat flights as luxury cruise, rather than as scheduled flights.

On Deciding Sustainable Distribution Center of a Supply Chain

A supply chain is a network that performs the procurement of raw material, the transportation of raw material to intermediate and end products, and the distribution of end products to retailers or customers. Installation and operation of distribution centers and all downstream members play a vital role in fulfilling the customers demand and have a great impact for supply chain management performance. In this paper we address a new approach for solving a supply chain optimization model to decide distribution centers based on environmental consideration.

Research on Value Assessment-Based Accurate Identification of Government and Corporate Customers of Telecom Operators

Aiming at discovering target customers,this article establishes the value assessment system for government& corporate customers according to the level,stability and accessibility of customer value.With 137 customers as samples,it builds the government & corporate customer value assessment system through analytic hierarchy process(AHP) and identifies target government &corpora te customers by indicator optimization,model fitting and cluster analysis.All these achievements help accurate identification of high-value government and corporate customers and optimization of resource allocation for customer service.

Should the Companies Invest in Innovation？

In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scientific examination of the interrelation between innovation and the companies＇ future development. Today＇s markets are changing rapidly. The environment alters faster and faster. Business companies are forced to adapt to these changing conditions. They have to develop new and adjusted products to be successful on these markets. Companies are offering their products on markets. The more customers＇ requirements those products fulfil, the more likely they will be bought. Innovation can be described as a process of transforming a concept into a product, good, or service. Real innovation is seldom, though. More often, innovation is a result of a known solution being transferred into a new context. There are different forms of innovation. In general innovation can be classified in： basic innovation, product improving innovation, product adjusting innovation, imitation and pretended innovation. These different kinds of innovation can occur within a company as a process, or in a market as a newly developed product. The future of a company depends in many ways on the newly developed products, which in turn are depending on the needs of the customers. Those needs are not always known and needs could also be generated by inventing new technologies. Companies have to consider the development of new products and manufacturing processes in order to stay successful.

Customer Loyalty： An Empirical Study on Italian E-commerce Websites

In contemporary entrepreneurial environment based on customer retention, the growth of the internet has pushed the most dynamic businesses to compete in the electronic market. In literature, there are many studies showing how a company＇s brand affects customer loyalty. Less attention has been paid to the relationship between e-commerce website loyalty and e-customer loyalty. This paper can be included in a stream of research that applies the construct of loyalty to e-commerce. Thus, this study aims to analyze, within the electronic market, the elements influencing and determining the trust and loyalty of the e-customers. This research consists of a descriptive study carried out utilizing the survey method. The population in this study includes 421 e-customers of Italian online multi-brand portals. The instrument of data gathering was a web-questionnaire and the data analysis was based on regression. Findings show a positive relationship between three factors （website technological level, e-service quality, and brand） and e-customer trust. Furthermore, the correlation, among the three variables, trust as mediating variable, and e-customer＇s loyalty, has been revealed. Therefore, it can be basically assumed that trust builds e-customer loyalty.

Customers＇ Satisfaction Evaluation on Quality of Food Services Provided by the President Restaurant of the Black Sea Business Center Mangalia

Achieving competitiveness by a company requires the rejection of conservatism and immobility, or its constant adaptation to market conditions and consumer demands. This paper has proposed assessing the quality of food services in the President Restaurant performed by applying Servqual instrument designed on the basis of customer＇s expectations and perceptions on analyzed components. Over 70% of respondents have a favorable perception on the quality of services. However you can see a slight difference between perceptions and expectations regarding the serving speed, waiter＇s professionalism, hygiene of room service and inventory objects, the reason being related to the lack of staff.

Towards an Egyptian Mobile Banking Era

Banks have moved towards technology-based customer services such as mobile banking （m-banking）; as an alternative to traditional inter-personal services. However, M-banking still faces resistance that may hamper customers＇ adoption in Egypt. Following a mixed method approach, this study involves two main phases. First, a quantitative Consumer survey is conducted in the form of 350 structured questionnaires to identify the main barriers towards m-banking. Then, decision makers in 5 different public and private banks are interviewed in order to find similarities and difference, and identify service providers＇ roles regarding these barricrs. Questionnaire data was statistically analysed using independent T-Test, Chi-squares, frequencies and cross tabulations, while interview data was interpretively analysed. Results enabled the researchers to identify the risk, usage, and tradition as the most m-banking barriers that discourage m-banking adoption in Egypt as seen by the two main players.

Semi-active control of a vehicle suspension using magneto-rheological damper

A semi-active magneto-rheological （MR） damper was experimentally investigated and compared to an original equipment manufacturer （OEM） damper for a passenger vehicle, by using a quarter car models. A full-scale two-degree-of-freedom quarter car experimental set-up was constructed to study the vehicle suspension. On-off skyhook controller and Fuzzy-Lyapunov skyhook controller （FLSC） were employed to control the input current for MR damper so as to achieve the desired damping force. Tests were done to evaluate the ability of MR damper for controlling vehicle vibration. Test results show that the semi-active MR vehicle suspension vibration control system is feasible. In comparison with OEM damper, on-off and FLSC controlled MR dampers can effectively reduce the acceleration of vehicle sprtmg mass by about 15% and 24%, respectively.

The Prediction Analysis of Customer Lifetime Value in Business to Business Enterprise

The measurement of customer assets value has become a significant task in the field of marketing. Although a series of achievements have been formed, the deeper research is still needed in the following aspects： how to build parameter estimation model of various variables based on the interaction among customer assets elements and how to get the scientific and available measured data. In order to solve these problems, this paper, based on the characteristics of customer relationship in Business to Business （B to B） enterprise and the analysis of the variable factors in the interactive models will systematically and practically use the seemingly unrelated regression method to construct three main parameters estimation models in the customer assets measurement model, and prove the feasibility of the model through a case study. Research results show that measurement model system constructed by this method solves the problem of interaction and germination among parameters influencing factors. At the same time, factors concentration simplifies data sources to ensure the reliability and objectivity of the data, and thus improve the accuracy and feasibility of the estimation of customer assets value.