By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish nurture and sustain...By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish nurture and sustain long-term customer relationships than ever before. The ultimate goal is to transform these relationships into greater profitability by increasing repeat purchase rates and reducing customer acquisition costs. Customer relationship management （CRM） has a significant potential to leverage an organization＇s performance, but it does not come without a clear sense of destination and typically without pain. For the research methodology we use the database of customers of a Romanian accounting services company Vulpoi ＆ Toader Management SRL, which is an important player in this market. The goal of our paper is to find out the link between knowledge management （KM） and CRM for this company and how these ＂innovations＂ contribute to increasing the value of the business.展开更多
Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter...Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter from everywhere outside the region, have culminated in the formation of the present-day industrial cluster in Toyama, the largest in the whole area facing the Sea of Japan. Today an adaptation of the quasi-CRM （customer relationship management） business model of the HML system has proved to be a success in Mongolia. This fact seems to offer the authors some clues for dealing with those problems that healthcare and medical services in Japan and elsewhere are riddled with. In this paper, focusing on the common critical success factors （CSFs） behind the success of the authors＇ prototype HML system and its recent successful application in Mongolia, the authors will analyze these factors from the perspective of CRM. The authors will then clarify the following： （1） the usefulness of the business model for ensuring primary healthcare for people in developing countries; （2） the usefulness in our ubiquitous network society of applying ICT to the HML system; （3） possible contributions that the use of the system can make toward improving the quality of our everyday healthcare and medical services in our prominently aging society; and the authors will also suggest （4） the importance of elevating ＂individual self-medication＂ to ＂community-based self-medication＂.展开更多
The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this i...The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this industry hosts benefits not only for the tourism related stakeholders but also the community and economy on the whole. Oman is one of the most preferred destinations for the tourists especially after the declaration of Muscat, Arab tourism Capital for 2012. Thus to materialize this honor and position, the scientific study and analysis of tourist behavior will help to predict the future trend of tourism and will give direction for effort investment. This work presents a novel strategy to identify, analyze and highlights the main tourist behavioral factors that could increase tourists＇ loyalty to a specific destination or agency. The analytical TSS （tourism support system） will also classify customers into two categories--first category will be classified as ＂LT （loyal tourists）＂ and second category as ＂NLT （non-loyal tourists）＂. Dataset is collected from a tourism business organization. Twenty-four attributes and 545 instances were collected and were analyzed by algorithms like logistics, forest of random trees, naive Bayes, J48 and Id3. The explanatory variables were defined, and some transformations were done to identify the response variable. Entropy was used and adapted in order to find the response variable from the explanatory variables. The results obtained from this work confirm that the generated rules can be used for future prediction and tourism business can be improved and efforts can be directed in right place for the right consumer resulting in high return on investment.展开更多
Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implem...Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implement cloud systems. Cloud systems have distinct characteristics that differentiate it from traditional internet services, due to a number of significant innovation factors. For example, firms need improved access to high-speed intemet as well as access to customer relationship management （CRM） and enterprise resource planning （ERP） capacities. This means that the interest of many firms in the implementation of cloud systems has increased. Although cloud systems are designed to facilitate knowledge transfer, currently, there is no method to ensure that knowledge transfer is useful or relevant to a firm. This in turn means that finns need to ensure that the cloud system has the capabilities to screen knowledge for compliance against some known knowledge characteristics. The use of cloud systems could result in an efficient delivery of innovation knowledge in an effective way. This paper presents an approach for assessment of the successful implementation of cloud systems. This paper also discusses the various success factors of cloud systems for global innovation.展开更多
The focus of the article is on the contribution of the perspective of supply chain management （SCM） to the explanation of internationalization processes. The empirical study is based on case studies of 20 small- and...The focus of the article is on the contribution of the perspective of supply chain management （SCM） to the explanation of internationalization processes. The empirical study is based on case studies of 20 small- and medium-sized enterprises （SMEs） with international activities from China, India, New Zealand, and Singapore. All chosen firms were founded after 1980 in order to capture retrospectively the whole globalization process of each firm. All sample firms operate their supply chains （SCs） on the basis of information and communications technology （ICT）. Depending on size, strategy, business model, industry, and mindset of the managers, firms use ICT on a range from integrating individual functional areas to integrating the whole SC through enterprise resource planning （ERP） and customer relationship management （CRM） systems.展开更多
From the concept of the customer relationship, this article analyzes the current difticulties, and puts forward the value judg- ment and the optimal path of the customer relationship management in the domestic tourism...From the concept of the customer relationship, this article analyzes the current difticulties, and puts forward the value judg- ment and the optimal path of the customer relationship management in the domestic tourism projects. In order to make the discussion more concrete, this paper will take the ＂rural tourism projects in Phoenix City＂ as the object of study. Through the heterogeneity and coordina- tion, establish the value judgment, and the optimization measures under the reflection on the current situation can be constructed from four aspects.展开更多
Wisdom tourism is the inevitable frond of the development of tourism, Tourist attractions is the core of the tourism. The use of wisdom tourism in the tourism has become more and more important. How to help tourist at...Wisdom tourism is the inevitable frond of the development of tourism, Tourist attractions is the core of the tourism. The use of wisdom tourism in the tourism has become more and more important. How to help tourist attractions to enhance the core competitiveness becomes extremely important. Based on reading literatures and field research, We build CRM tourist management by taking the ancient city of Lijiang in Yunnan Province as an example, highlight the management of the tourist. This paper presents a framework for tourist management system and some advices to other resorts.展开更多
The effects of customers' social ties on switching costs have recently attracted researchers' attention.This study formally included customers' social ties as a new antecedent to supplement those elucidate...The effects of customers' social ties on switching costs have recently attracted researchers' attention.This study formally included customers' social ties as a new antecedent to supplement those elucidated by Burnham in 2003.Through empirical research,this study successfully verified the reliability and validity of items created to measure social ties,and it demonstrated the facilitating effects of social ties as an antecedent on customers' procedural and relational switching costs.Finally,the study lists managerial implications aimed at retaining customers through knowledge of this added antecedent.展开更多
Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, th...Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, this paper puts forward suggestions concerning effective interactive management of relationship marketing from the organization.展开更多
文摘By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish nurture and sustain long-term customer relationships than ever before. The ultimate goal is to transform these relationships into greater profitability by increasing repeat purchase rates and reducing customer acquisition costs. Customer relationship management （CRM） has a significant potential to leverage an organization＇s performance, but it does not come without a clear sense of destination and typically without pain. For the research methodology we use the database of customers of a Romanian accounting services company Vulpoi ＆ Toader Management SRL, which is an important player in this market. The goal of our paper is to find out the link between knowledge management （KM） and CRM for this company and how these ＂innovations＂ contribute to increasing the value of the business.
文摘Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter from everywhere outside the region, have culminated in the formation of the present-day industrial cluster in Toyama, the largest in the whole area facing the Sea of Japan. Today an adaptation of the quasi-CRM （customer relationship management） business model of the HML system has proved to be a success in Mongolia. This fact seems to offer the authors some clues for dealing with those problems that healthcare and medical services in Japan and elsewhere are riddled with. In this paper, focusing on the common critical success factors （CSFs） behind the success of the authors＇ prototype HML system and its recent successful application in Mongolia, the authors will analyze these factors from the perspective of CRM. The authors will then clarify the following： （1） the usefulness of the business model for ensuring primary healthcare for people in developing countries; （2） the usefulness in our ubiquitous network society of applying ICT to the HML system; （3） possible contributions that the use of the system can make toward improving the quality of our everyday healthcare and medical services in our prominently aging society; and the authors will also suggest （4） the importance of elevating ＂individual self-medication＂ to ＂community-based self-medication＂.
文摘The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this industry hosts benefits not only for the tourism related stakeholders but also the community and economy on the whole. Oman is one of the most preferred destinations for the tourists especially after the declaration of Muscat, Arab tourism Capital for 2012. Thus to materialize this honor and position, the scientific study and analysis of tourist behavior will help to predict the future trend of tourism and will give direction for effort investment. This work presents a novel strategy to identify, analyze and highlights the main tourist behavioral factors that could increase tourists＇ loyalty to a specific destination or agency. The analytical TSS （tourism support system） will also classify customers into two categories--first category will be classified as ＂LT （loyal tourists）＂ and second category as ＂NLT （non-loyal tourists）＂. Dataset is collected from a tourism business organization. Twenty-four attributes and 545 instances were collected and were analyzed by algorithms like logistics, forest of random trees, naive Bayes, J48 and Id3. The explanatory variables were defined, and some transformations were done to identify the response variable. Entropy was used and adapted in order to find the response variable from the explanatory variables. The results obtained from this work confirm that the generated rules can be used for future prediction and tourism business can be improved and efforts can be directed in right place for the right consumer resulting in high return on investment.
文摘Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implement cloud systems. Cloud systems have distinct characteristics that differentiate it from traditional internet services, due to a number of significant innovation factors. For example, firms need improved access to high-speed intemet as well as access to customer relationship management （CRM） and enterprise resource planning （ERP） capacities. This means that the interest of many firms in the implementation of cloud systems has increased. Although cloud systems are designed to facilitate knowledge transfer, currently, there is no method to ensure that knowledge transfer is useful or relevant to a firm. This in turn means that finns need to ensure that the cloud system has the capabilities to screen knowledge for compliance against some known knowledge characteristics. The use of cloud systems could result in an efficient delivery of innovation knowledge in an effective way. This paper presents an approach for assessment of the successful implementation of cloud systems. This paper also discusses the various success factors of cloud systems for global innovation.
文摘The focus of the article is on the contribution of the perspective of supply chain management （SCM） to the explanation of internationalization processes. The empirical study is based on case studies of 20 small- and medium-sized enterprises （SMEs） with international activities from China, India, New Zealand, and Singapore. All chosen firms were founded after 1980 in order to capture retrospectively the whole globalization process of each firm. All sample firms operate their supply chains （SCs） on the basis of information and communications technology （ICT）. Depending on size, strategy, business model, industry, and mindset of the managers, firms use ICT on a range from integrating individual functional areas to integrating the whole SC through enterprise resource planning （ERP） and customer relationship management （CRM） systems.
文摘From the concept of the customer relationship, this article analyzes the current difticulties, and puts forward the value judg- ment and the optimal path of the customer relationship management in the domestic tourism projects. In order to make the discussion more concrete, this paper will take the ＂rural tourism projects in Phoenix City＂ as the object of study. Through the heterogeneity and coordina- tion, establish the value judgment, and the optimization measures under the reflection on the current situation can be constructed from four aspects.
文摘Wisdom tourism is the inevitable frond of the development of tourism, Tourist attractions is the core of the tourism. The use of wisdom tourism in the tourism has become more and more important. How to help tourist attractions to enhance the core competitiveness becomes extremely important. Based on reading literatures and field research, We build CRM tourist management by taking the ancient city of Lijiang in Yunnan Province as an example, highlight the management of the tourist. This paper presents a framework for tourist management system and some advices to other resorts.
文摘The effects of customers' social ties on switching costs have recently attracted researchers' attention.This study formally included customers' social ties as a new antecedent to supplement those elucidated by Burnham in 2003.Through empirical research,this study successfully verified the reliability and validity of items created to measure social ties,and it demonstrated the facilitating effects of social ties as an antecedent on customers' procedural and relational switching costs.Finally,the study lists managerial implications aimed at retaining customers through knowledge of this added antecedent.
文摘Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, this paper puts forward suggestions concerning effective interactive management of relationship marketing from the organization.
