MOOK在中国的宣传营销策略研究——以《知日》为例

MOOK杂志书是杂志(magazine)和图书(book)的结合体,其性质介于两者之间,起源于日本,20世纪末在我国兴起并发展。新近创刊的MOOK《知日》的多平台创新性宣传十分引人注目,5年来构建出了自身良好的品牌形象,也存在不少争议。本文力图从宣传营销策略的角度分析《知日》的特点及问题,从而为MOOK在我国的宣传营销提供建设性思考。

顾炎武论文风与语法规范——读《日知录》札记

顾炎武主张文期于用世,为社会服务;认为文不贵多,著书不易;重视慎辞修辞、辞达而有文采和语法规范;斥责文辞欺人、巧言、窃书、求古、摹仿。

我国大陆杂志书发展历程探析

杂志书自20世纪90年代从日本和中国台湾传入大陆后,随着大陆图书出版市场的变化,也在不断调整自身的定位,在不同的时代背景下呈现不同的时代特点。杂志书在大陆图书出版市场中形成了独特的发展路径,我们也可从中窥见我国大陆图书出版市场近三十年间的发展变化。本文按照时间顺序,梳理了20世纪90年代至今我国大陆出版的代表性杂志书,并从出版时间、出版单位、内容形式、时代背景等因素进行分析,试图对我国大陆完整的杂志书发展历程进行深入探析。

Web Mining Model Based on Rough Set Theory

Due to a great deal of valuable information contained in the Web log file, the result of Web mining can be used to enhance the decision making for electronic commerce (EC) operation and management. Because of ambiguous and abundance of the Web log file, the least decision making model based on rough set theory was presented for Web mining. And an example was given to explain the model. The model can predigest the decision making table, so that the least solution of the table can be acquired. According to the least solution, the corresponding decision for individual service can be made in sequence. Web mining based on rough set theory is also currently the original and particular method.

Using Sensewear armband and diet journal to promote adolescents' energy balance knowledge and motivation

Purpose： Educating adolescents about energy balance （EB） is essential for effective weight control. This study utilized the Sensewear （SWA） armband and a diet journal to promote adolescents＇ EB knowledge and motivation. Methods： Ninety sixth graders were randomly assigned into the experimental group （n = 46） who utilized SWA and diet journal for 7 consecutive days or the control group （n = 44） who did not. Both groups were pre- and post-measured on EB knowledge, situational interest, and weight. The experimental group was tracked on motivation effort, energy expenditure （EE）, and energy intake （EI）. Results： EB knowledge significantly increased and situational interest remained stable （except for total interest and enjoyment） over time, but these changes did not favor the experimental group. Situational interest and motivation effort were correlated with EE, EI, and/or EB. Conclusion： Tracking EB using the SWA and diet journal is motivating but has limited efficacy in promoting adolescents＇ EB knowledge. Using these two tools as educational technology in conjunction with a focused, systematic, and educational approach has the potential to leverage adolescents＇ EB knowledge, motivation, as well as behaviors for living an energy-balanced lifestyle.

Analysis of the Story-Line Behind Selected Hausa Proverbs

Proverbs which are short witty traditional oral expressions handed down from generation to generation as a common heritage is also believed to be true expressions of the Hausa people＇s philosophy. This philosophy is clad in different ways by the people as they are continuously at work to give meanings to their creative activities. Proverbs are one of the most relevant expressions of human wisdom and knowledge of nature, psychology, and reality for the Hausa people of Northern Nigeria; however, the images that are presented in the proverbs are culturally defined and they may differ from place to place, as well as from generation to generation. Proverbs are capable of a variety of meanings, according to how and when they are used. These findings have revealed that many popular and interesting Hausa proverbs tell a condensed story; these stories give vivid illustrations which help the hearer understand the proverbs. In this paper, the author attempts a deep intellectual analysis into the story-lines behind the emergence of some selected Hausa proverbs, with a view to comprehending and propagating embedded ideas and cultural principles or philosophies that may be relevant for contemporary social usage.

Multi-dimensional frailty and its risk factors among older residents in long-term care facilities in Shanghai,China

Objectives:The integrated model of frailty shifted the physiologically-dominated view to an integrated and multidisciplinary view of frailty and adopted an integrated and holistic approach to the complex challenges facing frail older adults and their caregivers.There is an urgent need for researchers to identify multi-faceted frailty among older adults and to explore contributors to it.We assessed the level of frailty among older residents in long-term care(LTC)facilities in Shanghai,China and explored risk factors of multiple dimensions of frailty among older residents.Methods:It is a cross-sectional descriptive study.We interviewed 218 older residents from nine LTC facilities.We used Tilburg Frailty Indicator to assess older residents’physiological,psychological,and social frailty.The Geriatric Depression Scale,Mini-Mental state examination,Athens Insomnia Scale,and Activity of Daily Living(ADL)Scale were used to assess their depressive symptoms,cognitive function,sleep quality and ADL abilities,respectively.Results:Older residents have a moderate level of frailty in physiological,psychological and social domains.There is a high correlation among dimensions of frailty.Older residents’depressive symptoms have remained positively associated with their overall and each domain of frailty.Older residents’actual activity participation and exercise in LTC facilities are negatively associated with older residents’overall,physiological and social frailty.Conclusions:Frailty is a multi-dimensional concept and is prevalent among older residents in LTC facilities.It is important to take an integrated view on frailty and carry out appropriate and comprehensive interventions to prevent adverse outcomes and provide holistic care for frail older residents in LTC facilities.There is an urgent need to improve the quality and expand the number of activities offered within LTC facilities that would engage older residents in a person-centered way,despite their age,ADL abilities,frailty and functional limitations.

Research and Application of Role Theory in Ocean Carbon Cycle Ontology Construction

Many researchers have studied the ocean carbon cycle model trying to regulate the level of CO2 in atmosphere from viewpoint of quantification. Unlike other researches, this paper analyzes the conversion process of carbon element in the ocean from the qualitative viewpoint. There are many complex roles in the ocean carbon cycle, and it is hard to represent the case that an entity plays different role in different environment. An ontology technology Hozo role theory developed by Osaka University Mizoguchi Laboratory is proposed as a solution. The basic concepts and representation mode of Hozo role theory is introduced. The conversion process of ocean carbon cycle is abstracted and an ontology model using Hozo role theory is proposed. Instead of comprehensive common ontology construction method, we propose our own ontology development steps. Then an ontology about ocean carbon cycle is built in order to describe and share the basic knowledge of ocean carbon cycle. A knowledge base of material circulation is proposed based on the ontology. Its construction framework is described and some knowledge base query examples are also illustrated. Conclusions show that the role theory can effectively solve the problem of multirole description in ocean carbon cycle, and knowledge reasoning based on ontology is also effective.

The Diffusion of Geographic Information Systems Knowledge and Technology in Nigeria： An Exploration

The paper examined the state of GIS （geographic information systems） knowledge and adoption in Nigeria, identified factors affecting its implementation and finally discussed methods of enhancing its use in Nigeria. Administrative records of some institutions and information obtained from published articles in journals and text books were used for the study. Records indicate that GIS is relatively young in Nigeria and in terms of development, it is at its youthful stage. The adoption and use of GIS is low at both Federal and State Government levels. However, factors such as, lack of political will, shortage of experts to train the professionals, lack of standardization of digital data, database development and management problems, institutional constraints, security implications of digital maps and poor funding have been inhibiting full adoption, implementation and use of GIS in Nigeria. There is the need to develop a GIS vision in the country and government should formulate policy and create enabling environment for the adoption and implementation of the new technology.

Japanese Media Strategy： The Recognition of Economic Value Chains

This paper examines, as a case study, Japanese media production, remaking, and transferences of media content derived from the manga Janguru Taitei （Jungle Emperor） and contemporary Japanese government strategies to protect and promote Japanese cultural and economic value within the content business. The study utilizes methodological triangulation inclusive of textual, document, and value chain analysis. The Japanese government has progressively appreciated the intrinsic value of the media content from both a commercial and cultural context and the loss of value in unregulated segments of the regional market. In 2003, they established an Intellectual Property Strategy Group to support and promote the Japanese media content business. There has been a continuum of policy development since then to protect and amplify the financial value of Japanese media products. All of the developments in media industry are fuelled not only by government regulations, the imagination of talented artists and writers, and the growing regionalization and internationalization of the industry but also the ＂bottom line＂ emerging from the value chain. The recognition of the need for sustaining profit growth to continue the viability of original and remade content in Japan is paramount for Japan.

Farmers＇ Perception of Soil Erosion Control Measures： Implications for Sustainable Development in Agriculture and Environment in South East, Nigeria

The study investigated farmers＇ perception of soil erosion control measures and highlighted implications for sustainable development in agriculture and environment in southeast, Nigeria. Purposive, multistage and random sampling techniques were employed in selecting a sample size of two hundred and forty （240） respondents. Structured interview schedule was used for data collection, while percentages, mean ratings and factor analysis techniques were employed for analysis. The findings show that majority （64.6%） of farmers were within the ages of 40-59, while majority （67.9%） had either FSLC or WASCE/SSCE/GCE/OL qualifications. The farmers reported that the major soil erosion control measures used were strip cropping （M = 4.8） and making of ridges against slopes （M = 4.7）. The study reported that poor group affinity, inadequate institutional support and inadequate technical knowhow were constraints to soil erosion control in southeast, Nigeria. The study highlighted implications for sustainable development in agriculture and environment on organizational overhaul in extension, participatory extension policy on farmers groups and institutional re-orientation and synergy between Universities, Agricultural Development Programme （ADP）, Ministry of Agriculture （MOA） and Local Government Councils. In conclusion, success in soil erosion control and sustainable development in agriculture and environment in southeast, Nigeria depends on the extent issues raised and implications highlighted can be addressed. The study recommends improved funding support to extension, participatory extension training and contacts with farmers＇ groups and groups＇ resources management.

Therapeutic efficacy observation on electroacupuncture for Alzheimer's disease

Objective：To observe the effect of electroacupuncture （EA） for Alzheimer’s disease （AD）. Methods：A total of 30 eligible cases were treated by needling Shenting （GV 24）, Baihui （GV 20）, Dazhui （GV 14）, Fengfu （GV 16）, Mingmen （GV 1） and Yongquan （KI 1）. Upon arrival of qi, the G6805-II electric stimulator was connected to Shenting （GV 24） and Baihui （GV 20） （one pair）, to Dazhui （GV 14） and Fengfu （GV 16） （one pair） and to bilateral Yongquan （KI 1） （one pair） for 25 min, using continuous wave at the frequency of 2-100 Hz and voltage of 2-4 V. With a tolerable intensity, the EA was conducted once a day for 10 d （one treatment course）. There was a 3-day interval between two courses. After three courses, the therapeutic efficacies were evaluated using the mini-mental state examination （MMSE）, revised Hasegawa dementia scale （HDS-R）, activities of daily living （ADL） and neurological function defect scale （NFDS）. Results：After EA treatment, the MMSE and HDS-R scores were significantly increased （P〈0.01） and the ADL and NFDS scores were significantly decreased （P〈0.01）. Conclusion：EA is effective for AD and can improve the overall intelligence and repair neurologic deficits in AD patients.

Influence of Tuina plus oxiracetam on serum inflammatory factors and oxidative stress in mild vascular dementia patients

Objective To observe the clinical efficacy of Tuina(Chinese therapeutic massage)plus oxiracetam in treating mild vascular dementia(VD)and seek its underlying mechanism.Methods Ninety-six patients with mild VD were randomized into an observation group and a control group,with 47 cases in the observation group and 49 cases in the control group.The control group received oral oxiracetam capsules for treatment,and the observation group was given additional Tuina treatment.Before and after treatment,the mini-mental state examination(MMSE)was adopted to assess the patient’s cognitive function;the activities of daily living(ADL)scale was used to evaluate their ability to conduct daily activities;changes in the serum inflammatory factors and oxidative stress indicators were also detected.Results After treatment,the serum content of malondialdehyde(MDA)decreased in both groups(P<0.05)and was lower in the observation group than in the control group(P<0.05);the serum contents of superoxide dismutase(SOD)and glutathione peroxidase(GSH-Px)increased in both groups(P<0.05)and were higher in the observation group than in the control group(P<0.05);the serum contents of interleukin(IL)-1,tumor necrosis factor(TNF)-α,IL-6,and IL-8 declined in both groups(P<0.05)and were lower in the observation group than in the control group(P<0.05).After the intervention,the levels of systolic velocity(Vs)and mean velocity(Vm)of the middle cerebral artery elevated,and the pulsatility index(PI)dropped in patients in the two groups,showing significant intra-group differences(P<0.05);the levels of Vs and Vm in the observation group were higher than those in the control group,and the PI was lower in the observation group than in the control group,showing significant between-group differences(P<0.05).The MMSE and ADL scores increased in both groups after the intervention(P<0.05)and were higher in the observation group than in the control group(P<0.05).Conclusion In the treatment of mild VD,Tuina plus oxiracetam can improve the cerebral blood supply,ADL,and cognitive function;the mechanism may be associated with the reduction of oxidative stress damages and inflammatory reactions.