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《足球世界》广告之研究
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作者 孙科 《北京体育大学学报》 CSSCI 北大核心 2009年第12期45-47,50,共4页
介绍了《足球世界》的发展状况,总结了刊物广告类型与特点,研究了体育明星广告效应对于维系该刊生存的关键作用。《足球世界》刊登的广告构图精美、创意新颖、营销手段与理念先进,基本上涵盖了近代广告的类型,与同时代的杂志相比,其广... 介绍了《足球世界》的发展状况,总结了刊物广告类型与特点,研究了体育明星广告效应对于维系该刊生存的关键作用。《足球世界》刊登的广告构图精美、创意新颖、营销手段与理念先进,基本上涵盖了近代广告的类型,与同时代的杂志相比,其广告也颇具特色,极具观赏与研究价值,是民国时期广告最高水平的代表作之一,对于我们当今的广告发展仍有借鉴的作用。 展开更多
关键词 《足球世界》 广告 特点 体育明星广告效应
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The Tactical Mind in Soccer: The Habit of the Brazilian Squad in the 1970's World Cup
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作者 Diego Frank Marques Cavalcante Eneus Trindade 《Journal of Philosophy Study》 2014年第3期189-194,共6页
This work aims at understanding the tactical action of soccer players from the point of view of Peirce's pragmatism. We will focus on the maxim of pragmatism, in which the elements of every concept enter into logical... This work aims at understanding the tactical action of soccer players from the point of view of Peirce's pragmatism. We will focus on the maxim of pragmatism, in which the elements of every concept enter into logical thinking through the doors of perception and leave through the doors of utilitarian actions. In this paper, we investigate the formation of a habit able to manage collective actions on a soccer field. The efficiency of this habit is related to collateral experience shared among soccer players: characteristics of high performance sports training. This unique experience orchestrates perceptions and reasoning, leading to efficient combination of conclusions and influences collective actions. We will analyze the concept that we call avalanche in bow-arrow applied to the 1970's Brazilian soccer team. 展开更多
关键词 PRAGMATISM PEIRCE SOCCER TACTICS Brazil
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Implication of Football on the Developments of Chinese Martial Arts
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作者 Hou Jun Zhao Li 《International Journal of Technology Management》 2013年第12期12-14,共3页
The 2010 football World Cup is held successfully, which shows the great charming again. However, as the essence of Chinese martial arts, there is still a long way to go, though there has been some progress in recent y... The 2010 football World Cup is held successfully, which shows the great charming again. However, as the essence of Chinese martial arts, there is still a long way to go, though there has been some progress in recent years, compred with the spread of sports such as taekwondo and karate, " Stones from other hills, can learn" . This paper learn from the positive experience from football and analyse it from the view of culture, turnament, stars and so on, which will give suggestion for the spread and development of martial arts. 展开更多
关键词 Football Sports Martial Arts Development MEANING
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An assessment of Charter airline benefits for Port Elizabeth and the Eastern Cape
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作者 Radu Mihailescu 《Chinese Business Review》 2010年第2期34-45,共12页
Tourism is becoming a vital component for economic development in South Africa. The income generated by the tourism industry is about 6% of the GDP, which is significant but still falls short of the goal set by the Wh... Tourism is becoming a vital component for economic development in South Africa. The income generated by the tourism industry is about 6% of the GDP, which is significant but still falls short of the goal set by the White Paper on Tourism in 2000. In the light of South Africa hosting the 2010 Football World Cup, it is important to identify ways of sustainable tourism development that would continue to increase the benefits to the economy long after the event's over. The main objective of the research was to explore an idea for increasing the level of tourist income generated in the Port Elizabeth (Eastern Cape) area. The idea was researched by means of conducting a cost-benefit analysis of two tourist related projects. These projects would introduce Charter airline services between Europe and Port Elizabeth. A second objective was to identify constraints on the project or market failures which would prevent their implementation. The economic theory behind the operation of an airline showed that lease costs and aeroplane operating costs are the two most important factors determine Charter airline's profitability. In order to offset these costs, airlines must achieve high passenger load factors. Charter airlines have the advantage over scheduled airlines, in that they will only fly if a minimum level of people has pre-booked seats. Two aeroplanes were chosen for comparison purpose: an Airbus A 340-300 and a Boeing 767-300ER. The private benefits calculated were based on load factors between 80 and 95 percent for ticket prices of USD 667 and USD 773. In addition, to private costs and benefits, social benefits were also estimated in the form of additional secondary revenue generated. With the introduction of net social benefits, both projects become profitable. A 50 percent substitution of revenue generated by the Charter tourists reduces the profits for the both projects drastically. A project based on a Boeing 767-300ER is the most efficient project as it has the highest NPV and BCR values. A reduction in the lease cost of the Airbus 340-300 could make projects based on it more competitive. A few constraints on the establishment of a Charter airline operator based in Port Elizabeth are: the lack of adequate runway for the landing of the long-haul carriers and the need of a larger liberalisation of the aviation policy by eliminating protectionism. The cost benefit analysis undertaken in this research does not take into account social costs and benefits to the economy of establishing a Charter airline based in Port Elizabeth, such as an employment, infrastructure development and poverty alleviation. Nevertheless the analysis does suggest that there are strong private and social benefits warranting the establishment of an airline business between Europe and Port Elizabeth. The economic benefits of the tourism industry and its link to airline travel are outlined in section 3. It is shown that the growth of the airline industry is a major component and contributor to tourism growth. 展开更多
关键词 cost-benefit analysis private cost/benefits Airbus A 340-300 Boeing 767-300ER substitution effect load factor discount rate.
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Ma Yun’s Internet World
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作者 ZHU HONG 《China Today》 2014年第10期64-66,共3页
AS the founder and chairman of Alibaba Group,every one of Ma Yun’s business decisions attracts attention.From spending RMB 1.2 billion on stakes in the Guangzhou Evergrande Football Club to wholly acquiring UCWeb,and... AS the founder and chairman of Alibaba Group,every one of Ma Yun’s business decisions attracts attention.From spending RMB 1.2 billion on stakes in the Guangzhou Evergrande Football Club to wholly acquiring UCWeb,and to making the Initial Public Offering(IPO)in the U.S.,Ma Yun continues to make headlines with many fingers in many pies。 展开更多
关键词 acquiring chairman wholly founder spending Guangzhou despite finance Hangzhou giving
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