在“互联网 + 医疗健康”战略的引领下,医保线上支付逐渐成为中国医疗体系中的关键组成部分。本文基于SWOT-PEST分析模型,系统地探讨了医保线上支付对网上药店发展的机会与挑战,结合网上药店的内外部环境,对政治、经济、社会和技术因素...在“互联网 + 医疗健康”战略的引领下,医保线上支付逐渐成为中国医疗体系中的关键组成部分。本文基于SWOT-PEST分析模型,系统地探讨了医保线上支付对网上药店发展的机会与挑战,结合网上药店的内外部环境,对政治、经济、社会和技术因素进行了深入剖析,旨在为推进数字化医疗服务的发展提供科学依据和政策建议。Under the guidance of the “Internet + healthcare” strategy, online medical insurance payments are gradually becoming a key component of China’s healthcare system. Based on the SWOT-PEST analysis model, this paper systematically explores the opportunities and challenges brought by online medical insurance payments to the development of online pharmacies. By analyzing the internal and external environments of online pharmacies and conducting an in-depth examination of political, economic, social, and technological factors, the aim is to provide scientific basis and policy recommendations for advancing the development of digital healthcare services.展开更多
文摘在“互联网 + 医疗健康”战略的引领下,医保线上支付逐渐成为中国医疗体系中的关键组成部分。本文基于SWOT-PEST分析模型,系统地探讨了医保线上支付对网上药店发展的机会与挑战,结合网上药店的内外部环境,对政治、经济、社会和技术因素进行了深入剖析,旨在为推进数字化医疗服务的发展提供科学依据和政策建议。Under the guidance of the “Internet + healthcare” strategy, online medical insurance payments are gradually becoming a key component of China’s healthcare system. Based on the SWOT-PEST analysis model, this paper systematically explores the opportunities and challenges brought by online medical insurance payments to the development of online pharmacies. By analyzing the internal and external environments of online pharmacies and conducting an in-depth examination of political, economic, social, and technological factors, the aim is to provide scientific basis and policy recommendations for advancing the development of digital healthcare services.