产业扶贫视角下电子商务专业人才培养的路径研究

近些年,随着乡村振兴战略在河南省的稳步实施,为推动河南省由农业大省向农业强省转变,近年来我省探索出了从发展农村电商的视角解决“三农”问题的道路,进而开展农村产业扶贫。本文首先结合我省具体农村电商助力产业扶贫的案例,分析发展现状及存在问题;其次对职业教育电子商务专业人才培养存在的问题进行了剖析;最后,提出职业院校电子商务专业人才培养的路径和河南省产业扶贫的对策。

美团网与大众点评网合并案剖析

美团网和大众点评网于2015年10月达成战略合并协议,并由此成立新公司。本文在介绍行业背景及合并过程的基础上,分析美团和大众点评合并的原因、影响及风险,然后总结从中得到的启示。此次合并有利于解决双方融资困境,符合双方长期发展战略,且能使双方优势互补,在一定程度上是一种双赢的结果。

浅析O2O模式的特性及推进其未来发展的建议

O2O是一种新兴的电子商务模式,它突破了线上线下的阻碍,将网络商城与实体店业务合理融合,为电子商务的发展带来了新的契机。但它在发展中还存在着线上线下在商品品质、价格、服务上不能完全统一,线下服务能力不能满足线上需求,缺乏监管及安全快捷的支付体系等问题,还需进一步改进与完善。

Study on the influence of network marketing to the development of SME under the context of big data

With the rapid development of information networks and the overall development of e-commerce, online marketing has continued to assault the traditional business marketing model and methods of operation, and it makes great effects on existing business concepts and ideas from different angles and levels. For these weaker small and medium-sized enterprises, network marketing with its low cost, wide range of applications, the effect of strong natural advantages becomes marketing approach of small and medium-sized enterprises which they can hold up and afford, which also provides unprecedented opportunity for small and medium-sized enterprises to have the opportunity to compete with large-scale enterprises on the same stage.