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2022年卡塔尔世界杯短视频生产与传播 被引量:2
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作者 罗姣姣 陈健 《青年记者》 北大核心 2023年第14期82-84,共3页
短视频已成为体育赛事传播的主流阵地,通过聚合优质赛事内容的产播,推动赛事成为媒介仪式性事件。本文以卡塔尔世界杯短视频内容生产与传播为考察对象,认为卡塔尔世界杯赛事短视频在内容生产上呈现出主体生产全民化、内容生产层级化、... 短视频已成为体育赛事传播的主流阵地,通过聚合优质赛事内容的产播,推动赛事成为媒介仪式性事件。本文以卡塔尔世界杯短视频内容生产与传播为考察对象,认为卡塔尔世界杯赛事短视频在内容生产上呈现出主体生产全民化、内容生产层级化、文本生产融合化的特征,而在传播与运营上,通过话题制造、活动激励与系列节目开发等方式,实现传播矩阵的搭建,最终构成赛事传播整体要素的重要组成部分。 展开更多
关键词 体育短视频 世界杯传播 体育赛事传播 短视频内容生产
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Implication of Football on the Developments of Chinese Martial Arts
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作者 Hou Jun Zhao Li 《International Journal of Technology Management》 2013年第12期12-14,共3页
The 2010 football World Cup is held successfully, which shows the great charming again. However, as the essence of Chinese martial arts, there is still a long way to go, though there has been some progress in recent y... The 2010 football World Cup is held successfully, which shows the great charming again. However, as the essence of Chinese martial arts, there is still a long way to go, though there has been some progress in recent years, compred with the spread of sports such as taekwondo and karate, " Stones from other hills, can learn" . This paper learn from the positive experience from football and analyse it from the view of culture, turnament, stars and so on, which will give suggestion for the spread and development of martial arts. 展开更多
关键词 Football Sports Martial Arts Development MEANING
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