Along with the rapid development of information technology and the Internet, the network has gradually begun to develop its business function, which is providing an e-commerce trading platform. To keep pace with the d...Along with the rapid development of information technology and the Internet, the network has gradually begun to develop its business function, which is providing an e-commerce trading platform. To keep pace with the development of the times and ensure a steadfast competitive position, traditional enterprises should pay attention to the development of e-commerce business and achieve enterprise marketing strategies through enough channels. In this paper, through the analysis on the current situation and restriction factors of e-commerce in traditional enterprises, suggestions are provided for traditional enterprises to construct sales model and marketing strategy, hoping a help can be provided for the enterprises to develop e-commerce and enhance the competitiveness in the market.展开更多
The strategy of diversification has become an important approach to enterprise development. A success- ful diversification strategy depends mainly on the correct business choice.Before choosing a new business,we must ...The strategy of diversification has become an important approach to enterprise development. A success- ful diversification strategy depends mainly on the correct business choice.Before choosing a new business,we must identify the core competencies of the enterprise and research the attraction and critical success factors of the target business.Then we should make sure whether the core competencies match the critical success factors or not. The new business should be useful for cultivating sustainable competitive advantage.展开更多
文摘Along with the rapid development of information technology and the Internet, the network has gradually begun to develop its business function, which is providing an e-commerce trading platform. To keep pace with the development of the times and ensure a steadfast competitive position, traditional enterprises should pay attention to the development of e-commerce business and achieve enterprise marketing strategies through enough channels. In this paper, through the analysis on the current situation and restriction factors of e-commerce in traditional enterprises, suggestions are provided for traditional enterprises to construct sales model and marketing strategy, hoping a help can be provided for the enterprises to develop e-commerce and enhance the competitiveness in the market.
基金Supported by Natural Science Foundation ofChina,grantNO.79870031
文摘The strategy of diversification has become an important approach to enterprise development. A success- ful diversification strategy depends mainly on the correct business choice.Before choosing a new business,we must identify the core competencies of the enterprise and research the attraction and critical success factors of the target business.Then we should make sure whether the core competencies match the critical success factors or not. The new business should be useful for cultivating sustainable competitive advantage.
