将差异工件的批调度问题扩展到两客户生产环境,建立了两个客户分别以最小化制造时间跨度和最小化最大工件延迟时间为生产目标的差异工件平行机批调度模型.首先提出了一种启发式算法TSEDD(two-set earliest due date)对分批方案进行排序...将差异工件的批调度问题扩展到两客户生产环境,建立了两个客户分别以最小化制造时间跨度和最小化最大工件延迟时间为生产目标的差异工件平行机批调度模型.首先提出了一种启发式算法TSEDD(two-set earliest due date)对分批方案进行排序并安排到平行机,然后设计了一个多目标蚁群优化算法MOACO(multi-objective ant colony optimization)对不同客户中的工件进行分批并结合TSEDD完成对问题Pareto最优解集的求解.实验结果表明,与经典的多目标问题求解算法NSGA-Ⅱ和SPEA2算法相比,MOACO具有较好的求解效果,且随着问题中工件规模的增大,算法的优势更加明显.展开更多
In this paper the author examines the extent to which word of mouth (WOM) impact on customer equity and brand equity, two of the most popular metrics of marketing productivity. WOM is the most ancient and effective ...In this paper the author examines the extent to which word of mouth (WOM) impact on customer equity and brand equity, two of the most popular metrics of marketing productivity. WOM is the most ancient and effective communication tool because its low cost affects the efficiency in the allocation of marketing resources. After an extensive literature review, the author proposes several propositions to be tested in the future concerning how WOM might affect each element of brand equity and customer equity.展开更多
文摘将差异工件的批调度问题扩展到两客户生产环境,建立了两个客户分别以最小化制造时间跨度和最小化最大工件延迟时间为生产目标的差异工件平行机批调度模型.首先提出了一种启发式算法TSEDD(two-set earliest due date)对分批方案进行排序并安排到平行机,然后设计了一个多目标蚁群优化算法MOACO(multi-objective ant colony optimization)对不同客户中的工件进行分批并结合TSEDD完成对问题Pareto最优解集的求解.实验结果表明,与经典的多目标问题求解算法NSGA-Ⅱ和SPEA2算法相比,MOACO具有较好的求解效果,且随着问题中工件规模的增大,算法的优势更加明显.
文摘In this paper the author examines the extent to which word of mouth (WOM) impact on customer equity and brand equity, two of the most popular metrics of marketing productivity. WOM is the most ancient and effective communication tool because its low cost affects the efficiency in the allocation of marketing resources. After an extensive literature review, the author proposes several propositions to be tested in the future concerning how WOM might affect each element of brand equity and customer equity.