This study conducts a semiotic analysis of five stories about contemporary Chinese women presented in four women＇s magazines, namely Women of China, Family, Girlfriend and Trends Cosmopolitan, and identifies three im...This study conducts a semiotic analysis of five stories about contemporary Chinese women presented in four women＇s magazines, namely Women of China, Family, Girlfriend and Trends Cosmopolitan, and identifies three images of women： iron girl, understanding wife and stylish woman. A closer examination of these three images will reveal that they actually contain prejudicial social myths of women held by traditional patriarchal society and that they play an important role in encouraging women to practice the consumerist ideology constructed by the patriarchal system.展开更多
文摘This study conducts a semiotic analysis of five stories about contemporary Chinese women presented in four women＇s magazines, namely Women of China, Family, Girlfriend and Trends Cosmopolitan, and identifies three images of women： iron girl, understanding wife and stylish woman. A closer examination of these three images will reveal that they actually contain prejudicial social myths of women held by traditional patriarchal society and that they play an important role in encouraging women to practice the consumerist ideology constructed by the patriarchal system.
