Developing countries establishing international branch campuses （IBCs） is an emerging trend, and currently compromises 17% percent of the market in terms of the number of IBCs. While researchers have applied differe...Developing countries establishing international branch campuses （IBCs） is an emerging trend, and currently compromises 17% percent of the market in terms of the number of IBCs. While researchers have applied different social science perspectives to analyze cross-border higher education and IBCs, they usually emphasize developed countries as exporters and developing countries as importers of higher education. The phenomenon of developing countries as exporters of higher education has seldom been looked at so far in the research. This paper first describes the current development of IBCs, then illustrates what social science perspectives have been used on this topic, followed by how push-pull theory relates to developing countries being exporters of IBCs. The paper aims to combine E.S. Lee＇s push-pull theory and Gu＇s push-pull framework to analyze the push and pull factors in their advertisement and marketing claims when higher education institutions （HEIs） from developing countries plan to establish branch campuses in foreign countries. Soochow University in Laos is used as a case study. Furthermore, intermediate barriers and solutions are also identified in this case study. However, this case study has its own uniqueness and only serves heuristic for future research.展开更多
文摘Developing countries establishing international branch campuses （IBCs） is an emerging trend, and currently compromises 17% percent of the market in terms of the number of IBCs. While researchers have applied different social science perspectives to analyze cross-border higher education and IBCs, they usually emphasize developed countries as exporters and developing countries as importers of higher education. The phenomenon of developing countries as exporters of higher education has seldom been looked at so far in the research. This paper first describes the current development of IBCs, then illustrates what social science perspectives have been used on this topic, followed by how push-pull theory relates to developing countries being exporters of IBCs. The paper aims to combine E.S. Lee＇s push-pull theory and Gu＇s push-pull framework to analyze the push and pull factors in their advertisement and marketing claims when higher education institutions （HEIs） from developing countries plan to establish branch campuses in foreign countries. Soochow University in Laos is used as a case study. Furthermore, intermediate barriers and solutions are also identified in this case study. However, this case study has its own uniqueness and only serves heuristic for future research.
