提高中国水果出口竞争力的措施——基于品牌策略的角度

水果是国际市场上消费者经常消费的产品,中国是世界上重要的水果种植和出口大国之一。近年来,中国水果出口额呈现逐步上升态势,出口品种主要是鲜苹果、柑桔和葡萄,出口的国家主要是泰国和越南,出口价格表现出逐年上升趋势,但上升幅度随着品种的不同而有所不同,出口来源地主要是云南和山东。为了提高中国水果出口的竞争力,应该加强品牌策略。具体手段措施:首先采用中间商品牌策略,其次使用个性品牌策略,再次使用统一品牌策略,最后采用地理品牌策略。

中国水果市场发展分析研究

文章首先从水果品种种类、生产优势区域及水果市场的变化方向的角度阐述中国水果市场现状;其次分析了中国水果市场存在的问题;最后对未来中国水果市场的发展方向进行了分析与预测,分析了中国水果未来发展将向生鲜电商、全渠道营销和包装多样化方向发展。

中国水果行业发展前景与投资机会分析

本文首先回顾了中国水果行业发展前景,阐述了中国水果行业的投资情况,重点分析了我国水果行业投资机会,提示对我国水果行业进行投资带来的可能的风险,最后对中国水果生产企业和营销企业投资运作模式从业务组合战略、营销战略规划、品牌意识、口碑管理、树立良好的地区形象等方面提出了可行的方法和建议。

中国水果产品的出口竞争力分析及对策研究

中国是世界上最大的水果生产国,但中国的水果产品出口缺乏竞争力。存在着出口品种结构、市场结构、加工结构和产业结构不合理的问题,导致中国是水果生产大国而非水果贸易强国的现象。如何将水果的种植及生产优势转化为贸易优势是中国果业发展所面临的首要问题。分析国内水果出口贸易的现状和特征,指出影响我国水果出口竞争力的因素,最后给出促进水果出口和提高国际竞争力的对策。

中国台湾水果大陆市场销售问题及购买影响因素分析——基于福州市475份问卷调查

从消费者角度入手,基于福州市475份问卷调查,分析了中国台湾水果在大陆市场的销售问题及购买影响因素。结果显示,中国台湾水果在大陆市场中主要存在产品定位过高、消费者支付和购买意愿较低、在市场销售份额有限以及销售渠道不畅等问题;性别、认知水平、购买便利性以及品牌偏好显著影响中国台湾水果消费行为。据此,文末提出相应的对策建议。

里水果批为国产水果建商务平台

6月18日，广东里水鲜果批发市场有限公司借创立五周年之际，由该公司创办的中国国际水果网正式挂网运行。这标志着该公司投资亿元实施的“中国水果走向世界”系统工程正式全面启动。

绵阳创建国家级军民融合示范园区的探索与思考

绵阳是我国的科技城,除拥有丰富的创新资源和强力的政策支持外,产业基础厚实,不仅有"顶天立地"的大企业,也有铺天盖地的科技型中小企业,这些一齐支撑着绵阳科技城经济发展。十九届中央军民融合发展委员会第一次全体会议后,军民融合创新示范区园区建设被提上日常,成为中国特色。绵阳作为四川军民融合的高地,被赋予国家深入实施创新驱动发展战略与军民融合发展战略探索、积累经验、以身示范的重大使命,还承担着打造西部甚至于全国范围内重要军民融合示范基地的任务。基于此,文章先概述国家级军民融合示范园区概念,然后分析绵阳创建国家级军民融合示范园区的现状成果,指出不足,提出探索建议,给相关工作者以参考。

Fruit protected cultivation in China

Protected fruit cultivation in China has developed very quickly from the early 1990s, and now it is an important branch in fruit cultivation. A brief review including fruit species, developing history, growing area, output, and distribution in the whole country is made in the paper. Characteristics of the dominant kinds of greenhouse, environmental control methods, and standards of temperature, humidity, light and CO2 for different fruit species are presented. Information on varieties, growing benefits, special management practices and other aspects of the main fruit species used for protected cultivation are also presented.

Variation in Principal Modes of Midsummer Precipitation over Northeast China and Its Associated Atmospheric Circulation

This study documents the first two principal modes of interannual variability of midsummer precipitation over Northeast China （NEC） and their associated atmospheric circulation anomalies. It is shown that the first principal mode exhibits the largest amount of variability in precipitation over the south of NEC （referred to as the south mode）, whereas the second principal mode behaves with the greatest precipitation anomaly over the north of NEC （referred to as the north mode）. Further findings reveal that, through modulating moisture transportation and upper- and lower-troposphere divergence circulation as well as vertical movement over NEC, the anomalous northwestern Pacific anticyclone and the anticyclone centered over northern NEC exert the dominant influence on the south and north modes, respectively. Additionally, it is quantitatively estimated that water vapor across the southern boundary of NEC dominates the moisture budget for the south mode, while the north mode has a close connection with moisture through NEC＇s northern and western boundal＇ies. Furthermore, the north （south） mode is strongly related to the intensity （meridional shift） of the East Asian westerly jet.

Longitudinal Surveillance of Betacoronaviruses in Fruit Bats in Yunnan Province,China During 2009–2016

Previous studies indicated that fruit bats carry two betacoronaviruses,BatCoV HKU9 and BatCoV GCCDC1.To investigate the epidemiology and genetic diversity of these coronaviruses,we conducted a longitudinal surveillance in fruit bats in Yunnan province,China during 2009–2016.A total of 59(10.63%)bat samples were positive for the two betacorona-viruses,46(8.29%)for HKU9 and 13(2.34%)for GCCDC1,or closely related viruses.We identified a novel HKU9 strain,tentatively designated as BatCoV HKU9-2202,by sequencing the full-length genome.The BatCoV HKU9-2202 shared 83%nucleotide identity with other BatCoV HKU9 stains based on whole genome sequences.The most divergent region is in the spike protein,which only shares 68%amino acid identity with BatCoV HKU9.Quantitative PCR revealed that the intestine was the primary infection organ of BatCoV HKU9 and GCCDC1,but some HKU9 was also detected in the heart,kidney,and lung tissues of bats.This study highlights the importance of virus surveillance in natural reservoirs and emphasizes the need for preparedness against the potential spill-over of these viruses to local residents living near bat caves.

First record of extinct fruit genus Chaneya in low-latitude tropic of South China

Fossil reproductive structure from the Eocene of the Changchang Basin (Hainan Island,South China) is recognized as Chaneya hainanensis sp.nov.This new species is characterized by persistent corolla of five obovate petals with three subparallel primary venation linked by arching secondary veins,circular central disk bearing two orbicular ovaries or fruit bodies.This discovery confirms the presence of the extinct fruit genus Chaneya in low-latitude tropical area,providing significant fossil evidence for investigating the origin,migration,and phytogeography of this genus and discussing the Tertiary floristic exchanges among North America,eastern Asia,and Europe.Considering the distribution of this genus and its extant relatives and the climate changes during the Cenozoic,we hypothesize that Chaneya was a widespread tropical or subtropical taxon,but,with climate cooling,became extinct in northern latitudes and evolved into Picrasma (Simaroubaceae) and Rutaceae mainly in modern tropics and subtropics.