着眼中国消费市场 浅谈进口葡萄酒创新发展策略

近年来,中国市场渐渐成为世界葡萄酒消费的主力军。随着消费需求的不断增长及国产葡萄酒增长乏力,进口葡萄酒市场呈现出不断上升的态势。然而,进口葡萄酒目前还存在着诸如“水土不服”、认可度低等种种问题,机会与挑战并存。本文从中国葡萄酒消费市场的新特点与新需求出发,将进口葡萄球消费人群进行重新定位,提出进口葡萄酒在中国市场上本土化、创新化、体验化的发展方案。

奢侈品入侵，中国应该何去何从？

随着中国的经济迅速发展，人民生活水平的提高，富裕阶层的壮大，奢侈品消费正在逐渐成为一种潮流，当名声显赫地国外奢侈品大举入侵时，我们该怎么办？继续任由泡沫的扩大直至最终破裂，还是应该采取措施防止它的破裂呢？显然要解决这个问题要从奢侈品消费动机，奢侈品管理，奢侈品营销等多种角度进行分析。

奢侈品牌发展与对中国现代化潮流适应性的矛盾与化解

作为全球最大的奢侈品消费国之一,我国的奢侈品消费市场繁荣发展,本土奢侈品牌有很大发展潜力,本文对我国奢侈品市场繁荣发展及我国消费者购买力愈发壮大现状,以及在国外奢侈品牌竞争力远大于我国本土奢侈品牌的问题进行了分析,最后提出了相应的解决措施。

跨境电商进口消费品在中国市场的发展——以西班牙消费品为例

近年来,国内市场面临消费升级,我国跨境电商进口规模逐渐增大,海外产品通过线上模式逐步进入中国市场。据中国电子商务研究中心报告显示,2016年中国跨境进口电商交易规模为12000亿元,同比增长33.3%。2017年上半年中国跨境进口电商交易规模达8624亿元(包括进口B2B和进口B2C),同比增长66.3%。预计2018年将有更多海外商品通过跨境电商进口模式进入中国市场。本文以西班牙消费品为例,结合实际数据及产品调研,分析该国家商品在中国发展的现状与前景。

体验与服务的未来

如今的中国消费市场，正发生着日新月异的变化。

Status of China's Refined Oil Products Consumption and Forecast on Demand During the“11th Five-Year Plan”Period

The author used two common methods in this industry, i. e. the ＂Consumption Coefficient Method＂ and the ＂Elasticity Coefficient Trend Method＂, to forecast the refined oil product demand in 2010. Through analyzing and comparing the two forecast results, it is projected that the demand for finished product oils in 2010 will be in the range of 220 to 240 million tons a year. In addition, out of concern about the total oil products consumption to exceed 600 million tons/year in 2020, the author puts forward suggestions and measures aimed at conservation of oil products and application of alternative fuels.

Development Status and Prospects of the Natural Gas Industry in China

The year 2017 saw explosive growth in China's natural gas market, and the apparent consumption was 235.7 billion cubic meters, up 18.2% over the same period of 2016. In 2017, China's domestic production growth picked up significantly, reaching 145.3 billion cubic meters, an increase of 9%.Natural gas imports grew rapidly, and imported pipeline gas and imported LNG totaled 91.6 billion cubic meters. The trade volume of LNG surpassed that of pipeline gas for the first time since 2012. In 2018, the macro-economy is expected to maintain growth at a moderate-to-high rate. However, driven by favorable factors such as environmental policies, China's demand for natural gas is expected to continue to grow rapidly, and natural gas consumption will maintain double-digit growth, roughly at 12%. Nevertheless, the seasonable imbalance between natural gas supply and demand will remain conspicuous.

Perspectives of the Brazilian Poultry Industry for the Chinese Consumer Market

The objective of this article was to analyze the poultry and derivatives commerce between Brazil and China, taking into account the current market and the perspectives for the next years. The method used was the bibliographic review and analysis of secondary data from different sources, associated with the Market Orientation Theory and the Value Chain Theory. Nowadays, China is Brazil＇s main commercial partner in the international market, but taking into account the chicken meat and its derivatives, having Brazil as the first worldwide exporter and China, the second largest consumer, an effective commercial relationship has not been established yet. To understand the poultry market exchanges between Brazil and China, a framework was built to demonstrate the characteristics and factors found to influence country negotiations, considering current reality and future perspectives. Considering the Theory of Market Orientation, it is concluded that Brazil has effective conditions to consolidate itself as a major supplier of chicken meat and derivatives to China, because it shows determinant characteristics and market factors that allows the association of the national poultry value chain to the demands of the Chinese consumers, but some adjustments are needed in the sphere of international politics.

The Pork Consumption Characteristics of Chinese Urban Residents： The Outlook for 2020

China has the highest pork consumption in the world. As incomes increase and the urbanization process accelerates, the consumption of pork by Chinese residents will continue to grow. This paper studies the proportion of the household pork consumption account and examines the use of apparent pork consumption as a bridge that links consumption and production. Based on the pork consumption of urban and rural residents from 2000 to 2012, combined with per capita income, the total population and the rate of urbanization, we can analyse China＇s market demand in the pork trade for 2020, which will be useful for countries who are interested in potential trade with China. The research shows two important findings： First, with the per capita income of urban residents increasing, their per capita pork consumption is also on the rise, and as increasing numbers of rural residents move to urban areas with the acceleration of urbanization in China, the urban areas will be the most important pork market in the future. Secondly, the per capita pork consumption of rural residents will still be lower than that of urban residents in 2020, so there will be more room for growth in pork consumption in rural areas.

A Cross-Cultural Initiative： Engaging China＇s Middle Class

This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we detail how the future growth rate of the middle class is dependent on three issues： domestic consumption trends of Generation Y in China, the valued opportunity of the science and technology industry, and the importance of maintaining a strong work force able to increase productivity. In particular, we discuss market demands from Generation Y, products best suited for Chinese consumers, and the effect social-economic inequalities in Western China will have on development measures of the middle class. Based on data collection, interviews, library research and econometric analyses, we show how these above issues will continue to influence consumer behavior, reform policies, and the growth of the middle class in China. It is important to note that economic growth and prosperity in China will only continue if the national government and private institutions, along with the international agendas of other countries, are in balance, and not excess, of the resources and capabilities available for desired growth levels.

Future penetration and impacts of electric vehicles on transport energy consumption and CO_2 emissions in different Chinese tiered cities

This study focuses on the penetration of electric vehicles(EVs) within the private passenger vehicle market in selected Chinese cities categorized into different tiers. It presents an analysis of factors driving the market diffusion of EVs and the reasons for varying results across the investigated cities and provides estimates of related EV impacts on local energy consumption and CO_2 emissions. A nested multinomial model incorporating technological attributes of vehicles, energy prices, charging conditions,and incentive policies was developed for conducting a scenario analyses covering six cities. The results indicated that in a stagnation scenario in which policy support was absent, the market share of electric vehicles would be less than 7% in all six cities under investigation by 2030. In medium growth and rapid growth scenarios, the market share of EVs across the six cities was projected to be within the ranges of 29%–68% and 49%–80%, respectively. The impacts of EVs on gasoline demand depended not just on their cumulative sales but also on the share of electrified vehicle distance, and the CO_2 emission reduction effect was influenced by local EV stocks and the mix of local electricity sources. Battery costs, charging conditions, and energy prices were primary driving factors. Charging conditions and energy prices were key reasons for differences in the penetration curves among cities. These driving factors were further affected by differences in local income levels, housing and parking conditions, and availability of land resources. Subsidies were found to be effective in the short term, whereas in the medium term,tax breaks could serve as the main monetary incentive. In the long term, national policy should focus on technology-related R&D, whereas local policies should focus on the operational phase and be tailored to specific local situations.

AMUSEMENT PARK MANIA

International theme parks compete for a share of the budding Chinese market Confidence in the spending power and habits of Asian consumers is attracting international amusement parks to enter the burgeoning Chinese market.According to the IAAPA Global Theme and Amusement Park Outlook 2015-19,

Red Gold Rush

China＇s copper demand has driven up prices and cut into supplies,sending shockwaves through the industry.