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从功能目的论角度研究外宣资料的翻译
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作者 韩磊 《21世纪(理论实践探索)》 2010年第6期71-72,共2页
随着中国在国际地位中扮演着越来越重要的角色,对外宣传的作用也日益凸显出来。众所周知,对外宣传即用外语进行宣传,而外语宣传又以英语宣传为主,因此在对外宣传的过程我们的目标与环境就成了英语环境。但是基于价值观,信仰,文化... 随着中国在国际地位中扮演着越来越重要的角色,对外宣传的作用也日益凸显出来。众所周知,对外宣传即用外语进行宣传,而外语宣传又以英语宣传为主,因此在对外宣传的过程我们的目标与环境就成了英语环境。但是基于价值观,信仰,文化传统,思维制式等差异,在对外宣传的过程中往往会碰到一些中国特色的文本,这就要求我们结合所学的翻译理论并结合一些跨文化的意识对其进行适当的调整从而达到更加有效地对外传播文化、信息的最终目的。本文通过目的论对外宣资料的翻译进行研究并结合具体的案例展开分析。 展开更多
关键词 功能目的论 外宣资料 中国特色文本
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The Lack of Afterlife and Its Effects on Chinese Economic Behavior
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作者 ZHANG Qing-jin 《Journal of Literature and Art Studies》 2013年第5期288-304,共17页
It is widely recognized that each culture has a specific effect on the economic development. Based on Chinese culture which can be characterized as lack of afterlife, the pattern of Chinese economic development has di... It is widely recognized that each culture has a specific effect on the economic development. Based on Chinese culture which can be characterized as lack of afterlife, the pattern of Chinese economic development has distinctive features relative to the economy of the Western world, even to that of Japan and Korea. This paper argues that culture influences economic development through two paths: One is that some cultural factors, as certain institutions, have effects on cost, especially transaction costs. Another point is that culture forms people's preferences and influences people's choices. With the influences of Chinese culture, Chinese have a weak sense for legal obedience and strong inclination for "free riding", this would increase social transaction costs. The family centered tradition of Chinese society results in Chinese features such as being good at individual struggles but poor at cooperation, the alienation between civil society and government, a strong sense for competition and a weak sense for legal obedience, seeing material wealth as important and neglecting scientific innovation. Traditional Chinese culture also has effects on the developmental pattern of Chinese enterprises 展开更多
关键词 utility of afterlife transaction costs family firm TRUST
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