基于寡头理论的视角分析中国电商市场的效率——以天猫和京东为例

本文通过分析我国电子商务网络购物的市场竞争结构,发现其具有明显的寡头竞争特征,然而市场占有率却存在明显的梯度差异,天猫与京东两家占有整个市场的大部分份额,对中国网购市场形成较强的支配地位,特别是两家寡头赴美上市之后,中国电商市场"双寡头"特征更加严重。电商寡头之间所销售产品的种类、品牌、价格、功能、入驻厂商以及服务的同质化现象明显,同时也存在一些差异性经营模式。最后本文基于寡头竞争理论对我国电商市场的效率进行了简要分析,并针对我国电商市场同质化趋势给出一些应对策略。

浅析中美贸易摩擦背景下我国出口跨境电商企业市场选择

美国不断升级的中美贸易摩擦,持续压缩中国对美跨境电商市场空间,冲击了中国电商企业正常运营.如何应对挑战?本文从市场容量增速、线上购物渗透率、地区人口结构状况、电商平台等多角度深入分析,提出创新路径、调整布局的主张.

E-Commerce Strategies for Chinese Clothing Enterprises

This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China’s clothing enterprises are proposed.

mobile electronic commerce in China

This paper, combined with the main feature, function, market effect, development and current situation of ME-commerce in china. analyses the problems of ME-commerce and presents the feasible countermeasure as well as the development plan.

Rapid Development of Petroleum E-Commerce in China

E-commerce is known as the most advanced business mode, being the new point for global economic growth in 21 century. Comparing to the traditional purchase mode, E-commerce is available for reducing the purchasing cost and improving the working efficiency, thus lifting the whole benefit for the company through centralized purchasing.