Based on outlining the current development situation of the world cruise market ,this paper investigates the market characteristics of the China＇s cruise in two areas： market supply and market demand. Currently, the...Based on outlining the current development situation of the world cruise market ,this paper investigates the market characteristics of the China＇s cruise in two areas： market supply and market demand. Currently, the supply of cruise tourism market include port infrastructure, cruise line, cruise companies and travel agencies. Demand in the market, with the perspective of domestic cruise tourists, discusses the structural characteristics of tourists, aspects consumption characteristics, route selection and visitor satisfaction and other characteristics. And from multiple perspectives analysis of the domestic cruise market problems, on this basis, we propose to strengthen the construction of port facilities, the implementation of cruise tourism promotion plan, effectively guide the development of domestic consumption cruise countermeasures.展开更多
With the rapid development of Chinese economy and improvement of people＇s living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the curren...With the rapid development of Chinese economy and improvement of people＇s living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the current situation of the cruise tourism in China. Then it studies the problems of cruise tourism marketing. Finally, it gives the solution to the problem. It is great significance to improve the market penetration rate and promote the rapid development of cruise tourism in China.展开更多
文摘Based on outlining the current development situation of the world cruise market ,this paper investigates the market characteristics of the China＇s cruise in two areas： market supply and market demand. Currently, the supply of cruise tourism market include port infrastructure, cruise line, cruise companies and travel agencies. Demand in the market, with the perspective of domestic cruise tourists, discusses the structural characteristics of tourists, aspects consumption characteristics, route selection and visitor satisfaction and other characteristics. And from multiple perspectives analysis of the domestic cruise market problems, on this basis, we propose to strengthen the construction of port facilities, the implementation of cruise tourism promotion plan, effectively guide the development of domestic consumption cruise countermeasures.
文摘With the rapid development of Chinese economy and improvement of people＇s living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the current situation of the cruise tourism in China. Then it studies the problems of cruise tourism marketing. Finally, it gives the solution to the problem. It is great significance to improve the market penetration rate and promote the rapid development of cruise tourism in China.
