“一带一路”背景下东盟“中文+旅游”教育现状及发展研究

随着“一带一路”倡议的逐步落实,东盟面向中国游客的旅游业迅速发展,东盟中文旅游人才需求迅速增加,中文的经济价值凸显,东盟的“中文+旅游”教育得以发展。通过对东盟中文学习者的问卷调查和东盟旅游企业的访谈发现:学习者对“中文+旅游”教育满意度不高,尤其在实习方面,但认可度较高,需求量大;旅游企业对中文旅游人才需求极大,对实践能力要求较高。因而,还需进一步加强理论研究、完善顶层设计、开发本土教材、培养双师型教师、建设课程标准等。

埃及旅游中文教学现状与发展对策

埃及旅游中文属于国别化专门用途中文。研究发现,埃及旅游业从业人员、中国游客、埃及旅游创汇以及我国在埃话语体系建设、构建中埃命运共同体等方面,均对埃及旅游中文教学有强烈需求,但埃及旅游中文课程标准的研究还处于萌芽阶段,教材开发相应也处于早期摸索阶段,这使得现有教材均在国别化、具体化、科学性、思想性、针对性等方面存在欠缺而难以满足市场需求,师资队伍建设也亟待跟进。中埃两国旅游文化交流实践呼唤学界对埃及旅游中文课程标准及教材开发、师资保障等方面进行多学科联合攻关研究。

目的论观照下的中文旅游宣传资料的翻译

Nord的翻译失误分析模式认为文化差异、译语文化规范、交际目的等因素都会造成翻译失误。为了提高中文旅游宣传资料的翻译质量,在翻译中译者要重视培养四种意识:读者意识、文本意识、跨语篇意识、跨文化意识。

翻译视角下中文旅游资料与地方文化协同发展模型研究——以亳州市为例

中文旅游资料是旅游景点精髓的凝聚,更是地方文化的提炼。在翻译视角下,中文旅游资料与地方文化只有协同发展,才能在两大主体间形成一种既相互独立又互为依存的关系。但从现实来看,中文旅游资料与地方文化协同发展存在着联系不够紧密、内容不够充实、资料设计趋于被动、地方文化尚未服务于中文旅游资料、发展难以同步等问题。解决这些问题,可行之策是构建一个包括翻译、校对、论证、终审、反馈的中文旅游资料与地方文化协同发展模型。

旅游语境中德榜村苗族银饰文化功能的嬗变

旅游产业的发展改变了传统民族文化的生存空间,带来了文化的嬗变。苗族银饰是苗族社会发展的物化形式,是苗族文化的重要载体,是苗族崇尚自然、浪漫审美的特征。随着旅游业地迅速发展,带动了经济的发展,增强了各民族之间的文化交流与融合,影响了苗族人民的审美意识,本文通过阐述旅游语境中德榜村苗族银饰文化功能的嬗变,分析德榜村苗族银饰文化的传承与发展问题。

功能翻译理论视角下中文旅游资料的英译

中国即将成为世界上最大的旅游目的地国。旅游资料在为外国游客提供相关信息,吸引潜在游客来华旅游,促进中国旅游业的发展,促进世界各国人民的了解和文化的传播等方面发挥着重要作用。但是,当前中文旅游资料的英译中存在着语言学、语用学和文化学方面的诸多问题,有损中国旅游业的形象和外国游客对中国旅游目的地的了解,难以实现旅游资料应有的功能。论文在对功能翻译理论进行阐释的基础上,以功能理论为指导,提出了一些相应的翻译策略以期提高翻译质量,促进中国旅游业的发展。

跨文化交际视野下中文旅游资料的英译研究

本文主要是从跨文化交际的角度,分析了中文旅游景点名称及其资料的特点,提出了在进行英译时要注重跨文化交际的策略与意识,从而可以促进中文旅游资料的英译质量的提高,最终促进国际间文化的交流与发展。

Livelihood changes and evolution of upland ethnic communities driven by tourism:a case study in Guizhou Province,southwest China

As an effective livelihood approach to alleviate poverty without rural population migration, ethnic tourism has become the primary choice of economic development in ethnic areas worldwide in addition to traditional livelihood approaches. This article applies the theories of livelihood to study the community evolution driven by tourism livelihood and examine three mountainous tourism communities in different stages of tourist area life cycle. Drawing on the methods of GIS spatial analysis, semi-structured interviews and questionnaires, this article proposes a sustainable livelihood framework for ethnic tourism to explore the evolution of ethnic tourism communities by identifying changes in livelihood assets(natural, financial, social, cultural and human capitals) in the process of tourism development. The results show that the development of ethnic tourism has led to changes in the increase of building land, and the diversification of land use functions with a trend of shifting from meeting local villagers' living needs to satisfying tourists, income composition and uneven distribution of tourism income spatially. Ethnic tourism also led to the deterioration of traditional social management structure, collapse of neighboring relationship, the over- commercialization and staged authenticity of ethnic culture, as well as the gradual vanish of agricultural knowledge with a trend of increasing modern business knowledge and higher education. In addition, these changes, involving livelihood assets from natural, economic, human, social and cultural aspects are interrelated and interactive, which form new evolution characters of ethnic community. This study reveals the conflicts over livelihood approaches which have formed new vulnerabilities to impact on sustainable evolution of ethnic communities. This research provides implications for achieving the sustainable development of ethnic communities with the driving force of tourism livelihood.

Effect of South Korean Pop Culture on the Potential Tourists from Chinese Mainland

Following along with South Korean Pop culture sweeping across Chinese Mainland, Chinese market of South Korea tour is developing rapidly. An analysis demonstrates that the movie and television industry of South Korea is one of the most essential factors to attract the potential tourist from China. South Korean Pop culture is directly affecting rather the image of South Korean as a tourist destination than tourists＇ purchasing. And the paper suggests a set of ＂4S＂ strategy for South Korean to combine the elements of South Korean movies with those of tourism, so as to create an industrial development pattern characterized as ＂movies ＋ tourism＂.

A model of deep ecotourism development and its empirical study

Ecotourism requires the harmony of all factors involved in tourism system for a multilateral benefit. Based on such cognition, a concept of deep ecotourism development is put forward which includes two connotations: on the one hand, it should give prominence to the display of the eco-culture of the tourist destination and tourists' eco-experience, in which way the development behavior on the tourist destination and the tourists' behavior will be regulated; on the other hand, it implies the deep harmony among tourist entrepreneurs and tourists, the local governments and the local residents, as well as tourist activities and the ecological environment in the tourism development for the multilateral benefit of every element involved and sustainable tourism development. The common sense is that the degrees in a certain tourism destination will differ and that consequently four levels of ecotourism are divided - very shallow ecotourism, shallow ecotourism, deep ecotourism and very deep ecotourism. To move shallow ecotourism toward deep one, two models of "four subjects and two wings" and "connecting the two wings" of deep ecotourism development system are introduced to make ecotourism industry favorable to the display of eco-culture and the sustainable development of the destination community. With the two models, a case study of ecotourism development in Louguantai National Forest Park was made as a demonstration. The ultimate purpose is to build an ideal new Shangri-La.

Culture phenomenon analysis on the forest tour activity of China

This paper analyzes culture and forest culture, the intension of culture and forest culture, combines the understanding of the main cultural foctor with the forest tour activity of China, analyzes the compatible phenomenon of Chinese forest culture and traditional culture, and explores culture of forest tourist site coutaining the meaning in forest tour. The author thinks the tour of forest culture which will be the important component of forest tour in forest culture. This paper puts forward simple questions existing in exploitation and advantage of forest rout culture, and proposes some countermeasures.

Magical, Ambiguous and Salacious： Naples in the English Travel Memoirs （1816-1841）

Through an analysis of the accounts of English travellers in Naples between 1816 and 1841, the objective of this paper is to attempt to identify an image of the city and its inhabitants without following the direction of the usual negative stereotypes common to much of the literature associated with the ＂Grand Tourist＂, a literature to which scholars and readers from the 16th to the 19th century were used. The research also aims to demonstrate through previously unknown and unheeded sources that there were not only those English travellers on their Grand Tour of the post-Restoration Bourbon Mezzogiorno （southern Italy） looking for an opportunity of comparing their own civilization （which was considered far superior） to a more fragile reality. There were also other British people who had identified, with a critical eye and spirit of observation, the existence of a Naples and a south Italy which did not merely represent the sum of stereotypes and fallacies handed down through the centuries, and thus refusing the obvious, predictable and false approach given by their own countrymen.

Study on Chinese National Image Shaping Under The Background of Rapid Growth of Outbound Tourism of Citizens

The national image is multi-dimensional, outbound tourism is one of the most intuitive ways. The outbound tourism behavior of Individual citizen is not only considered as the outward manifestation of individual civil quality, but also considered as the emblem the quality of all citizens of whole country, affects the national image, related to the country＇s national influence and credibility. The outbound tourism of Chinese citizens brought about the rapid growth of the enormous economic benefits and influence, which makes the outbound tourism behavior of Chinese citizens gotten more concern. The uncivilized outbound tourism behavior of Chinese citizens are frequent, which brings extremely strong damage, and which serious impact on the healthy image about the Ancient civilization and the country of ceremonies of China, and which greatly restricts the spread of a good national image of China. Based on the analysis about the characteristics of rapid growth outbound tourism of Chinese citizens, this paper discusses the approaches of current Chinese national image shaping, put forward that China must strengthen citizen education, and improve relevant laws and regulations, and strengthen supervision, only then might Chinese citizens outbound tourism uncivilized behavior be prevented from the root.

On Tourism Development Modes of Intangible Cultural Heritage in China

How to conserve and develop the intangible cultural heritage is one of the hot topics in both tourism industry and academic research area. In the past, argument of conflict relationship between tourism and intangible cultural heritage has prevailed, however, more and more researches now question it. Based on the analysis of values and characteristics of intangible cultural heritage, this paper considers that the relationship can be beneficial to both with the appropriate and modest development, meanwhile, this paper summarizes seven tourism development modes, and at last it gives some advice on integrative adoption of those development modes after the thorough comparison of the seven modes.

Distribution characteristics of China's key cultural relic tourism resources and suggestions to its development and protection

SPSS13.0 was used to process the data of the 1-6 batch of key cultural relic conservation units promulgated by the State Administration of Cultural Heritage of China;and multi-element evaluation method was used to calculate the composite distribution index.The spatial distribution of cultural relics of provinces in China can be divided into four grades,namely:very rich areas,rich areas,poor areas and very poor areas;the article analyzes the characteristics of cultural resources in spatial and temporal distribution.The paper holds that(1)the distribution of China's cultural relic tourism resources is relatively concentrated,different sharply from region to region,with more Han nation's heritage,less relics of the ethnic minorities;(2) Henan,Hebei,Shaanxi,Shanxi Province are the main regions with heavy distribution of cultural resources;(3) relics appeared in specific time periods in China's history.Ming and Qing Dynasties,Sui,Tang and Five Dynasties,Song,Liao and Jin,the Western Han,Shang and Zhou dynasties,the New Stone Age are the major periods producing more cultural relics.This paper also analyzes relationships of the emergence of cultural relics with production technology,specific historical process,specific geographical location,political system,religion,national culture,customs,architectural styles and techniques of the traditional cultural educational system.Finally,the paper discusses the development and protection of heritage.

Karakuri Ningyo Dolls and Toyota Commemorative Museum as Resources of Industrial Tourism

There are many Karakuri Ningyo dolls in the Chubu district of Japan. Karakuri Ningyo dolls are, so to speak, wooden automata with exemplification of creative technology unique to Japan. But Karakuri Ningyo dolls have not been appreciated as a significant resource of industrial tourism. The Chubu district of Japan has conserved and cultivated its treasures of Karakuri Ningyo dolls and Karakuri culture in the Toyota Commemorative Museum of Industry and Technology and Toyota company culture. The Museum provides an opportunity to consider the areal power to build up inter-connectivity between several local industrial elements; cotton manufacture as endogenous industry, nearby wood production and the assembly of skilled craftsman of wood working. So the region is one of the representative industrial tourism destinations which the tourist gaze directs upon. However, the region has not been generally recognized as an attractive destination for industrial tourism. This paper explored the significance of Chubu＇s resources of industrial tourism by tracing the technological development of Karakuri Ningyo dolls and Toyoda looms. This paper also demonstrated the historical uniqueness of the process of the modernaization of Japan.

从中英文实现诱导功能的差异论旅游资料的英译

本文以翻译功能理论为指导,指出旅游资料英译本的主导功能是诱导功能。文章通过对比分析中英旅游资料实现诱导功能的差异,指出中文旅游资料主要通过华丽词藻来感染读者,最终实现其诱导功能;而英文旅游资料的诱导功能主要是借助于文本的信息功能来实现的。为了实现英译旅游资料吸引外国游客的最终目的,译者必须充分挖掘原文中的信息,并予以恰当的处理,有时还必须增补某些信息,充分发挥文本的信息功能, 以迎合英语读者阅读旅游资料的习惯。

浅析宝鸡历史文化类旅游文本英译

本文侧重于人文历史类旅游文本的英译。笔者尝试从生态翻译学理论入手,以宝鸡历史文化类旅游文本为例,探讨提高历史文化类旅游文本英译效果的有效策略。

The Role of Multi-functionality of Agriculture in Sustainable Tourism Development in Globally Important Agricultural Heritage Systems (GIAHS) Sites in China

Population growth,loss of biodiversity,and climate change necessitate a new vision for the future of both agriculture and biodiversity.In order to safeguard and support the world＇s agricultural heritage systems,in 2002 the FAO started an initiative for the conservation and adaptive management called Globally Important Agricultural Heritage Systems （GIAHS）.Tourism is suggested as part of the future as it is considered to be an alternative income source that will not only promote local economic development,but also provide the opportunity for tourists to learn about agriculture and ecology.However,inappropriate tourism in GIAHS sites will bring impacts on local culture and living styles,which not only threatens tourism＇s sustainable development,but also has the potential to damage these unique agricultural systems.This paper proposes that agriculture-based tourism is suitable for GIAHS and that Multi-functionality of Agriculture （MFA） can be the link between agriculture and tourism.This study constructs the framework for tourism development in GIAHS through MFA and applies it to the four GIAHS sites in China.Referring to the quantitative assessment for MFA and a qualitative analysis of the relationship between agriculture and tourism,we can give advice on agricultural tourism development in GIAHS sites.This framework also offers a universal methodology that allows stakeholders to communicate about the multiple functions of GIAHS across scales.