The objective of this paper is to measure word of mouth influence on IT career interest based on family background on Indonesian students. For this purpose the author used questionnaire as research instrument. Data as...The objective of this paper is to measure word of mouth influence on IT career interest based on family background on Indonesian students. For this purpose the author used questionnaire as research instrument. Data as a value to interest, word of mouth and family background variables, was gathered from high school students in Jakarta metropolitan. Further, data was analyzed using multiple groups on Lisrel software. Result shows that there＇s difference on the influence of word of mouth on computer/IT career interest based on family background. Model relationship between word of mouth and student interest towards computer/IT is moderated by parent education and birth order.展开更多
文摘The objective of this paper is to measure word of mouth influence on IT career interest based on family background on Indonesian students. For this purpose the author used questionnaire as research instrument. Data as a value to interest, word of mouth and family background variables, was gathered from high school students in Jakarta metropolitan. Further, data was analyzed using multiple groups on Lisrel software. Result shows that there＇s difference on the influence of word of mouth on computer/IT career interest based on family background. Model relationship between word of mouth and student interest towards computer/IT is moderated by parent education and birth order.
