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浅谈服务营销在通机行业中的应用
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作者 刘凌 《中国新技术新产品》 2011年第2期308-308,共1页
市场竞争不仅要依靠名牌产品,还要依靠名牌服务。"服务营销"、"以服务为中心"等的出现,其实也是市场竞争的必然结果。对于通机行业来说,向客户提供经济实用安全可靠的通用发动机是通机企业生存和发展的前提条件。... 市场竞争不仅要依靠名牌产品,还要依靠名牌服务。"服务营销"、"以服务为中心"等的出现,其实也是市场竞争的必然结果。对于通机行业来说,向客户提供经济实用安全可靠的通用发动机是通机企业生存和发展的前提条件。科技发展使得产品功能越来越强大,质量也越来越高,但是,无法做到百分之百的完美。越来越多的企业包括最优秀的企业也不能保证永远不发生失误或引起顾客投诉,因而快速有效地处理客户投诉,提高售后服务质量,进而提升企业竞争力,成了众多企业需要研究并解决的问题。 展开更多
关键词 主市场竞争 品牌 服务营销 通机行业 客户投诉 售后服务质量 企业竞争
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Technology in New Institutional Economics --Comparison of Transaction Costs in Schumpeter's Capitalist Development Ideology
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作者 Ilkben Akansel 《Chinese Business Review》 2016年第2期64-93,共30页
In mainstream economics (the neoclassical economics), it is accepted that every company that competes under the perfect competition market has the same technological equipment. So, technology is approached as a simp... In mainstream economics (the neoclassical economics), it is accepted that every company that competes under the perfect competition market has the same technological equipment. So, technology is approached as a simple efficiency increase whose source is unknown. In terms of established economics view, technology is like a "black box" that cannot be predicted. As the creator of the concept of"creative destruction", Joseph Schumpeter (1883-1950) caused significant changes in terms of the view of neoclassical economics about technology. On one hand, Schumpeter created a new point of view about the concept of"innovation" by using key concepts, such as "invention", "imitation", and "business cycles". Schumpeter's "creative destruction" concept carries out the role of a new map for the new institutional economics trend which accepts "technology" as an institution. On the other hand, if one is to understand why the ideology differs between neoclassical economics and new institutional economics, "transaction costs" should be analyzed. Since, transaction costs and creative destruction have a relationship between each other; Schumpeter and Coase's ideas are resembling each other. While doing this, this paper will try to discuss the question of how to accept the technology as "external" instead of "internal" limit neoclassical economics. In this process, it will primarily base the dimension on the concept of"technology" developed by Schumpeter. The second station is an inquiry between Schumpeter's and Coase's ideas about technology. Although new institutional economics (NIE) and neoclassical economics can be confused, they can be seperated from each other by the way they look at technology. Because, technology is accepted as an external theme by neoclassical economics, on the contrary, NIE acceptes technology as an internal fact. One of the most important reasons why technology is internal in terms of NIE can be evaluated by "transaction costs". As a result, the author will give effort to create a critical presentation in order to readdress the viewpoint of mainstream economics about "technology". 展开更多
关键词 CAPITALISM COMPETITION free market economic imperialism political economic political economy
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