协同主体知识产权利益分配博弈分析--以四川省生猪产业为例

将生猪产业链与技术链协同中的主持企业和科研单位之间的知识产权利益分配过程抽象为两者之间的完美信息讨价还价动态博弈,利用逆向归纳法分析了两者之间的博弈策略选择及纳什均衡解,得出:博弈纳什均衡解由双方协调耐心度和期望决定、博弈回合次数与成本成正相关、主持企业在知识产权利益分配中占据优势。基于结论及实况,提出坚持"共赢"理念,扩大知识产权利益;分散目标,避开冲突;换位思考,实现协同建议。

企业主持人形象塑造与品牌传播的关系探讨

伴随国家对企业品牌建设意见的出台,企业品牌建设与升级迫在眉睫。新媒体及融媒体的发展步伐下,文化传播媒介也在变革创新,企业主持人是企业品牌传播与新媒体之间的契合点,通过高效融合以致实现共赢。本文将结合企业主持人的实际工作场景,聚焦人力资源特征及品牌建设的需要,以企业主持人与企业品牌传播的关系为例,浅析个人形象塑造与品牌传播的关系。

Financing of small and micro enterprises based on P2B net loan mode

Small and micro enterprises play an extremely important role in the realization of employment, independent innovation,increasing taxes and so on, It is an important part of national economic development in China. Although the government has introduced a series of supportive policies, but small and micro enterprises arc still faced with many development problems, small and micro enterprises face an important problem is financing difficulty, which relates to its health, sustainable and stable development. This paper analyzes the financing problem of small and micro enterprises from the new net loan mode of P2B, hoping to benefit the development of small and micro enterprises.