乡村旅游休闲化提升的目标与战略研究

确定了生态休闲度假游憩地为乡村旅游休闲化提升的目标,提出在政府主导,行业协会自主管理下,对乡村旅游主题、硬件、空间、景观、项目、服务、管理等要素进行提升,通过实施集约化发展、差异化经营、个性化服务战略,促进乡村旅游的休闲化提升。

大力发展特色乡村游 助力乐山先于全省全面建成小康社会

乡村旅游扶贫已成为了乐山市贫困地区最具比较优势的扶贫方式之一,大力发展乡村特色游已成为乐山市贫困地区脱贫致富的最优选择和扶贫攻坚的重要"突破口"。但目前乐山市乡村旅游扶贫的实施仍处于探索阶段,步子迈得还不够大。因此,在乐山市贫困地区推进发展特色乡村游,实施旅游扶贫的过程中应特别注重构建贫困人口受益机制、构建乡村旅游扶贫保障体系以及开发特色旅游产品等,以期力促乐山市打赢脱贫攻坚战,先于全省全面建成小康社会。

乡村民宿:共享经济新体验

根据中国旅游研究院的数据显示，2017年，乡村旅游市场吸引了25亿人次游客，实现旅游收入1.4万亿元。在此过程中，共享住宿进入公众视野，加速向二三线城市渗透，一些热门二三线城市订单量呈现爆发式增长。而随着共享住宿从小众走向大众，乡村民宿市场也日渐火爆。

Rural Tourism Format Network Mode Based on Community Participation:A Case Study of Jindatian Village of Zhejiang Province

Because of the existing problems, features and demands in China ’s rural tourism development, sustainability in modern rural tourism necessitates the own ca-pability of rural vil ages and the active participation of community residents. The structure of rural community with the impact of rural tourism is analyzed, and the coupling relation between rural tourism development mode and rural community is discussed. With the integration of rural tourism resource and community capability, network of rural tourism formats is organized starting with the possibility and ways of participation of community＆#39;s vil agers, and formats of public resource type, plat-form investment type, smal and micro enterprises type, and general investment type are constructed to realize the positive cycle of rural community factors and tourism development. A case study of Jindatian Vil age demonstrates the feasibility of rural tourism network mode based on community development, which can depend on community＇s capability to realize the sustainable rural tourism, the protection and heritance of rural culture, and the regeneration of rural economy.

Expectation and satisfaction of rural tourism:a case study of Hainan,China

This study uses the rural tourist motivation scale to measure the motivations, expectations, and satisfaction of nearly 200 rural tourists in five areas of Hainan, China by importance-Performance Analysis (IPA) and factor analysis. The results show that the main motivation for participating in rural tourism is to be close to nature, improve family rela-tionship and relaxation. Tourists are highly satisfied with the landscape and pastoral views as well as the friendliness of the local people and hotels. The results also show that the sample people most care about easy parking and reasonable prices, and they expect ethnic festivals and farm life experiences. Besides the environment, facilities, recreational activities and psychological experience of rural tourism, the overall satisfaction is high. The results of this study can be used by local government leaders as well as the tourism industry to devise ways to promote and improve rural tourism.

The Developing Thought of “Tourist Agriculture” in Suburb of Mianyang——Lessons from Taiwan Province of China

Tourist agriculture, based on agriculture,is a new cross combination of agriculture and tourism from 1970s.Ithas appeared some original features by now, and weshould use the successful experience of the tourist agriculture in Taiwan of China for reference to standardize all the aspects of work.Support it more in policy,fund, technology, and propaganda, and strengthen the combination of the program of city and suburb to promote the development of the tourist agriculture in Mianyang.

Current Situation of Rural Eco-Tourism Development and Countermeasures

Rural tourism origins in France, its initial development is a spatial selection of holiday in Europe and America, in China, with the continuous economic development, urban construction, accelerating the speed to bring urban environmental issues, gave birth to the countryside in recent years the rise of Eco-tourism Rural Eco-tourism as a new direction of development of tourism in China has great development prospects and the market is developing rapidly, but it is undeniable that our rural Eco-tourism, while the rapid development there are also many problems. In this paper, by analyzing the current development of rural Eco-tourism, Eco-tourism and rural development from abroad classic case, to explore the promotion of Eco-tourism quality of rural suggestions, propose specific solutions.

Evaluation of Rural Tourism Resources based on the Tourists Perspective: A Case Study of Lanzhou City, China

Rural tourism has become a hot spot in China’s tourism development. Based on the AHP model and the comprehensive evaluation method of fuzzy cognition, this paper builds an evaluation system for the evaluation of rural tourism resources, including resource value, environmental factors, reception conditions with three criterion layers, and 25 evaluation factors. We recovered 574 valid questionnaires through two online forms and field research in Lanzhou city, and then used them to complete the empirical analysis. The results show four main aspects of the tourists’ perspective on rural tourism resources. Firstly, rural tourists are concerned about higher service facilities. The evaluation of rural tourism resources pays more attention to the reception conditions, and tourists pay more attention to the facilities of the reception conditions. In addition, the reception condition value accounts for a more concentrated 8–10 points(61.4%), which is higher than environmental elements(58.87%) and the value of the resource itself(54.26%). Secondly, tourists’ attention to rural tourism resources mainly focuses on the pleasurable(0.1152), tour line design(0.1014), experience(0.0765), ornamental(0.0747) and other aspects. Thirdly, the degree of cognition mainly focuses on nature(4508), environmental safety(4469), pleasantness(4387), accommodation conditions(4367), tour line design(4363) and other aspects of the rural tourism resources. Fourthly, the cognition of rural tourism resources is basically given priority with 6–9 points, and environmental factors accounted for the highest portion. However, rural tourists have higher expectations for the popularization and education of rural tourism resources, but the sense of acquisition is relatively low. Through the further improvement and improvement of the naturalness of environmental resources, environmental safety of reception conditions, and the enjoyment of external traffic and resource value, the overall benefit of rural tourism resources is maximized. The results of this study can provide reference for the theoretical foundation of rural tourism resources.