During the spring of 2008, companies woke up to the power of social media in China. Most local PR professionals have known for a long time that communications crises tend to originate on the web before hitting mainstr...During the spring of 2008, companies woke up to the power of social media in China. Most local PR professionals have known for a long time that communications crises tend to originate on the web before hitting mainstream media. But even as they recognize how important the web has become, few companies are taking a comprehensive approach to the internet in China, and some are engaging in dangerous unethical practices.展开更多
文摘During the spring of 2008, companies woke up to the power of social media in China. Most local PR professionals have known for a long time that communications crises tend to originate on the web before hitting mainstream media. But even as they recognize how important the web has become, few companies are taking a comprehensive approach to the internet in China, and some are engaging in dangerous unethical practices.
