云南生态旅游市场营销策略研究

生态旅游是未来旅游业发展的方向和趋势,是目前旅游理论及实践研究的焦点,本文首先阐述了生态旅游市场营销的内涵并介绍了云南生态旅游市场营销的具体状况,并以此为前提分别从五个不同的方面对云南生态旅游营销策略进行了论述,旨在为云南生态旅游市场的发展做出贡献。

Community participation mode of ecotourism in Tibetan area of Shangri-La County, Yunnan Province

Community participation is one of the focuses of the research on ecotourism. The research on community participative model is of great theoretical and practical significance. Based on the former experts’ studies, this paper analyzes ecotourism demonstration areas in Diqing Shangri-La of Yunnan as a case study. It mainly expounds the relationship between ecotourism and community participation and puts forward such a community participative model of ecotourism in Shangri-La.