In a changing world, sustainable development is at the core of all conversations, included those of the companies. Corporate social responsibility （CSR） is mentioned in this context. This phenomenon requires interac...In a changing world, sustainable development is at the core of all conversations, included those of the companies. Corporate social responsibility （CSR） is mentioned in this context. This phenomenon requires interactions with stakeholders, therefore companies have to communicate on their sustainable actions. In order to do that, internet is a very relevant communication tool. Thanks to a content analysis and the scoring technique, this paper aims first to classify Belgian companies involved with corporate social responsibility which communicate a lot through the Internet. Secondly it will try to bring about a better understanding of the strategic elements on which companies have to set the focus in their communication strategies.展开更多
文摘In a changing world, sustainable development is at the core of all conversations, included those of the companies. Corporate social responsibility （CSR） is mentioned in this context. This phenomenon requires interactions with stakeholders, therefore companies have to communicate on their sustainable actions. In order to do that, internet is a very relevant communication tool. Thanks to a content analysis and the scoring technique, this paper aims first to classify Belgian companies involved with corporate social responsibility which communicate a lot through the Internet. Secondly it will try to bring about a better understanding of the strategic elements on which companies have to set the focus in their communication strategies.
