期刊文献+
共找到13篇文章
< 1 >
每页显示 20 50 100
“互联网+”背景下传统纸媒创新发展策略简析 被引量:1
1
作者 宋阳 《记者摇篮》 2024年第6期144-146,共3页
在我国媒体行业中,原本传统纸媒占据着重要地位,但是,随着社会的不断变迁,在“互联网+”背景下,新媒体迅速发展起来,传统纸媒式微。如何在这样的背景下实现传统纸媒的创新发展,是亟待解决的重要问题。本文简要介绍了传统纸媒的概念、特... 在我国媒体行业中,原本传统纸媒占据着重要地位,但是,随着社会的不断变迁,在“互联网+”背景下,新媒体迅速发展起来,传统纸媒式微。如何在这样的背景下实现传统纸媒的创新发展,是亟待解决的重要问题。本文简要介绍了传统纸媒的概念、特点及内涵,同时对“互联网+”背景下传统纸媒的优势与劣势进行剖析归纳,并针对传统纸媒的创新发展提出了策略。 展开更多
关键词 互联网+”传统纸 创新策略
下载PDF
“互联网为媒”企业文化与校园文化深度融合实践研究
2
作者 张牧之 《中国新通信》 2022年第1期105-107,共3页
在新课改的大环境下,校园文化和企业文化融合的问题也开始引起人们的关注。特别是职业学院,培育的主要是培养区域经济社会发展建设的高素质劳动力和技术技能型人才,这就需要将职业院校的办学与就业市场进行"零距离"对接,并从&... 在新课改的大环境下,校园文化和企业文化融合的问题也开始引起人们的关注。特别是职业学院,培育的主要是培养区域经济社会发展建设的高素质劳动力和技术技能型人才,这就需要将职业院校的办学与就业市场进行"零距离"对接,并从"走出去,请进来"、培养"准职业人"两方面,积极有效地实现了职业学院校园文化和企业内部社会主义文化的相互融通。而在网络技术发达的现在,越来越多的学校和企业以互联网为媒介,实现企业文化与校园文化深度融合,并取得了不错的成绩,因此,本文将针对"互联网为媒"企业文化与校园文化深度融合实践进行研究和讨论,希望为相关教师和学校提供更多的思路。 展开更多
关键词 互联网 企业文化 校园文化 深度融合 实践研究
下载PDF
纸媒发展遭遇“难题” 小论“破题”之路 被引量:3
3
作者 林莉 《科技创新与品牌》 2013年第12期73-74,共2页
随着新一轮信息技术革命的到来,传统媒体尤其是纸媒面临着生死抉择,市场份额持续被“新兴势力”吞噬,人才外流情况严重,传统纸媒发展遭遇前所未有的“难题”。正如《21世纪经济报道》创始人刘洲伟而言“我们还年轻,报纸却老了!”... 随着新一轮信息技术革命的到来,传统媒体尤其是纸媒面临着生死抉择,市场份额持续被“新兴势力”吞噬,人才外流情况严重,传统纸媒发展遭遇前所未有的“难题”。正如《21世纪经济报道》创始人刘洲伟而言“我们还年轻,报纸却老了!”分析传统纸媒衰落原因,笔者认为包含“三个老了”,首先读者老了;其次纸媒的传播方式老了;最后媒体人做事的思路也老了。正因为跟不上潮流,传统纸媒发展开始步履蹒跚。就传统纸媒的现状,要么转型、要么等死,这几乎没有第三条路可行。对于传统纸媒转型,在笔者来看,纸媒触网乃大势所趋,触网不代表放弃纸媒自身优势裸身投靠互联网,而是保持“内容为王”的优势前提下有机融合,借力于网络、新媒体的思路、平台、视野,取长补短,为传统纸媒注入新的血液。 展开更多
关键词 传统 互联网媒 体网络
下载PDF
新媒体冲击下纸媒的发展研究 被引量:1
4
作者 张夏青 《传播力研究》 2018年第16期114-114,共1页
伴随着社会的发展,互联网和计算机技术的成熟,新媒体的时代已然到来。人们的生活已经受到了新媒体的巨大影响,对信息的主要获取方式也悄然发生了改变。伴随着新媒体的发展,传统纸媒受到了前所未有的冲击,对于在新媒体环境下如何使纸媒... 伴随着社会的发展,互联网和计算机技术的成熟,新媒体的时代已然到来。人们的生活已经受到了新媒体的巨大影响,对信息的主要获取方式也悄然发生了改变。伴随着新媒体的发展,传统纸媒受到了前所未有的冲击,对于在新媒体环境下如何使纸媒走出困境的研究已经刻不容缓。面对这一现状,笔者从纸媒的特点、新媒体环境下纸媒的现状、新媒体环境下纸媒的发展对策等三方面对这一问题进行了阐述。 展开更多
关键词 :互联网
下载PDF
《纽约时报》的数字化转型对我国报业发展的启示 被引量:3
5
作者 蒋洪 《传媒》 CSSCI 北大核心 2015年第12期56-57,共2页
数字技术实现了新闻的立体式传播,传播渠道也从单一的印刷发行发展到了形式丰富的新媒体渠道。全新的表现形式和传播渠道颠覆了传统报业内容采编、排版设计、传播营销等一系列生产活动流程,并改变了其与受众之间的关系。即使在全球传媒... 数字技术实现了新闻的立体式传播,传播渠道也从单一的印刷发行发展到了形式丰富的新媒体渠道。全新的表现形式和传播渠道颠覆了传统报业内容采编、排版设计、传播营销等一系列生产活动流程,并改变了其与受众之间的关系。即使在全球传媒业最发达的美国,传统报业也受到新媒体的巨大冲击,处于营收下滑、减薪裁员的阴霾之中,如何转型成为报业从业者的生存大计。而《纽约时报》率先进行数字化转型。 展开更多
关键词 数字化转型 纽约时报 传播渠道 体渠道 印刷发行 全球传 数字技术 减薪裁员 系列生产 互联网媒
下载PDF
Students' Perception Towards the Use of Internet as Learning Media to Promote Reading Comprehension Skill 被引量:2
6
作者 Sudiran 《Sino-US English Teaching》 2015年第9期684-692,共9页
This study analyses student's perception toward the use of lnternet to improve reading comprehension. This study aims: (1) to describe the students' perception of the use of Interact as teaching media in learning... This study analyses student's perception toward the use of lnternet to improve reading comprehension. This study aims: (1) to describe the students' perception of the use of Interact as teaching media in learning reading comprehension; (2) to depict the students' perception of the importance oflnternet to access information; and (3) to explain the students' frequency to access Internet. This study uses the descriptive method to reveal the research problems. A questionnaire is used to collect the data. It consists of 20 questions with five options to reveal the students' perception of the use of Internet. The questionnaire is distributed to 120 students who took reading subject at the University of Muhammadiyah Malang. The study shows that (1) The students' perception toward the use of Internet to improve Reading Comprehension subject is positive; (2) According to the students, the use of Internet to access reading materials is very important; and (3) The students frequently access Internet to find the reading materials. 展开更多
关键词 PERCEPTION INTERNET READING SKILL
下载PDF
The Practice of "Flipped classroom" in the Reading and Writing Course of College English
7
作者 ZHANG Fan 《International English Education Research》 2016年第12期119-120,共2页
The reform of college English should focus on the ways to improve the practicing ability. This ability should be based on the improvement of students, which is the fundamental aim of reform on the college English. In ... The reform of college English should focus on the ways to improve the practicing ability. This ability should be based on the improvement of students, which is the fundamental aim of reform on the college English. In order to cope with this problem, "flipped classroom"has many advantages. By Giving definitions to the "flipped classroom", this dissertation analyzed the differences between the regular class and the "flipped classroom" and carried out a new way to improve the reading and writing course: we can take advantage of multimedia and new internet technology. 展开更多
关键词 flipped classroom teaching mode college English reading and writing course
下载PDF
Research on the Development Direction of Traditional Broadcast Television Movie Media under Background of New Media and Internet
8
作者 Qin Chen 《International Journal of Technology Management》 2015年第11期64-66,共3页
In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communi... In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communication technology and constant innovation rapid development of digital technology, digital new media got rapid development. Under the digital new media industry has gradually become the core industry of 21 st century knowledge economy and the new economic growth point. But there are still some problems in the digital of new media development. How to treat these problems to take effective countermeasures is vital to healthy development of the new media. Our research proposes corresponding guidance and the perspective on the development orientation which acts as the paradigm and the guideline. 展开更多
关键词 New Media INTERNET Development Direction Traditional Broadcast Television Movie.
下载PDF
Political Advertising and Propaganda Within Spiral of Silence-Agenda Setting Theory
9
作者 Hakan ALP 《Journalism and Mass Communication》 2016年第1期12-18,共7页
Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of comm... Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of communication between politicians and voters by which, on the one hand, politicians transmit their thoughts and wills to voters, and on the other hand voters communicate their opinions to politicians, after interpreting, in different ways, the messages that they received. The key objective of political communication is to persuade or influence and cause voters, who are the target audience, to vote for a particular party by convincing them. In order to ensure the smooth operation of political communication processes it is essential that the parliament, government, political parties, non-governmental organizations, environmentalist groups and pressure groups also actually take part in this process The decisive and transformative power of mass media and advertising phenomenon on the political systems has grown to become more and more influential in the recent years. The use of information considerably increases in line with the increase in the use of propaganda. No doubL this information age has turned the world into "a universal village". On the one hand, the concentration in media and on the other hand rapid developments in Internet technologies expose societies to the bombardment of messages. Being exposed to or bombarded by numerous varieties of messages in their daily lives lead to the creation of variabilities and instabilities in individual's behaviors. Accordingly, political organizations while trying to convey messages to masses through political communication and advertising have to deliver systematic, comprehensible and influential messages by taking the advantage of visualization as much as possible. 展开更多
关键词 political advertising spiral of silence agenda setting COMMUNICATION
下载PDF
Research on the Innovativeness and Characteristic of Digital Media under the Environment of Internet and Big Data
10
作者 Xing Yalei 《International Journal of Technology Management》 2015年第9期20-22,共3页
In this paper, we conduct survey and research on the innovativeness and characteristic of digital media under the environment of Internet and big data. Under the background of the era of rapid change, the current educ... In this paper, we conduct survey and research on the innovativeness and characteristic of digital media under the environment of Internet and big data. Under the background of the era of rapid change, the current education system is more severe impact and challenge. Creative industry is the product of cultural industry development to a new stage, is the most creative cultural industry and the origin of the core part of the new economic era of creativity industry is the condition of globalization. The research indicates that the combination of the big data with digital media is necessary and needed. In the future, we will test more related combination and creativeness. 展开更多
关键词 Digital Media Big Data Internet Media Innovativeness and Characteristic.
下载PDF
Application of ICT in Art Education: A Case Study of HIFA
11
作者 Hu Jin Rong Zheng 《International English Education Research》 2014年第3期168-170,共3页
This paper intends to expound the application of information and communication technology (ICT) in art education, making a case of study of Hubei Institute of Fine Arts (HIFA). Despite financial pressure, HIFA has... This paper intends to expound the application of information and communication technology (ICT) in art education, making a case of study of Hubei Institute of Fine Arts (HIFA). Despite financial pressure, HIFA has invested heavily in the infi'aslructure. The classrooms at HIFA can be roughly divided into three kinds: studios, multimedia classrooms and computer labs with reference to ICT. There are three general approaches to the instructional use of the technology at HIFA, namely: learning about computers and the Intemet; learning with computers and the Intemet and learning through computers and the Internet. The utilization oflCT has shaped the art education model of HIFA considerably and has brought about a lot of changes and benefits to the faculty and students. However, its disadvantage may overweigh the advantage unless it is properly harnessed. 展开更多
关键词 ICT APPLICATION H/FA Art education.
下载PDF
Motorola“呼朋引伴” 易传媒打造案例获易观新媒体无线营销之星
12
作者 易传媒 《声屏世界(广告人)》 2011年第12期187-187,共1页
2011年11月8日,2011易观第四届新媒体年会在上海举行,易传媒副总裁王华出席了高峰对话"跨平台的营销优化"。同时,在2011易观EnfoMedia Award新媒体之星颁奖典礼上。
关键词 MOTOROLA 体广告 易观 无线营销 介策划 高峰对话 平台服务 副总裁 体营销 互联网媒
原文传递
Language, Discourse and Identity: A Case Study of a Chinese University Student Learning English Through the Internet 被引量:1
13
作者 LI Xiaochun 《Chinese Journal of Applied Linguistics》 2013年第1期124-139,共16页
This paper reports a case study of an EFL student's English language learning through the Internet. It draws on a larger longitudinal study of six Chinese university students' critical web literacy practices, and fo... This paper reports a case study of an EFL student's English language learning through the Internet. It draws on a larger longitudinal study of six Chinese university students' critical web literacy practices, and focuses on one of the participants, Tao. Using interviews as the primary data source, the study explored how the student engaged in daily online literacy practices, and how he utilized digital media and open resources to learn English autonomously. The findings suggest that the Internet and digital media were his major tools for learning English. Tao's web literacy practices were connected to his identity construction and the development of critical thinking skills in the use of both English and Chinese. This paper raises questions about Chinese university students' autonomy in their digital literacy development and the learning of English in the digital age of globalization. 展开更多
关键词 critical literacy web literacy EFL autonomous learning Internet
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部