With the rapid development of China＇ s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer ga...With the rapid development of China＇ s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer gaze. Customers source a large part of budget hotels are from users, how to promote their hotel through the Internet is a problem that must be considered by the economy hotel, the paper through the study of economy hotel email marketing strategy wants to Economical hotels certain significance.展开更多
Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of ret...Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company＇s website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly展开更多
Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implem...Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implement cloud systems. Cloud systems have distinct characteristics that differentiate it from traditional internet services, due to a number of significant innovation factors. For example, firms need improved access to high-speed intemet as well as access to customer relationship management （CRM） and enterprise resource planning （ERP） capacities. This means that the interest of many firms in the implementation of cloud systems has increased. Although cloud systems are designed to facilitate knowledge transfer, currently, there is no method to ensure that knowledge transfer is useful or relevant to a firm. This in turn means that finns need to ensure that the cloud system has the capabilities to screen knowledge for compliance against some known knowledge characteristics. The use of cloud systems could result in an efficient delivery of innovation knowledge in an effective way. This paper presents an approach for assessment of the successful implementation of cloud systems. This paper also discusses the various success factors of cloud systems for global innovation.展开更多
文摘With the rapid development of China＇ s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer gaze. Customers source a large part of budget hotels are from users, how to promote their hotel through the Internet is a problem that must be considered by the economy hotel, the paper through the study of economy hotel email marketing strategy wants to Economical hotels certain significance.
文摘Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company＇s website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly
文摘Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implement cloud systems. Cloud systems have distinct characteristics that differentiate it from traditional internet services, due to a number of significant innovation factors. For example, firms need improved access to high-speed intemet as well as access to customer relationship management （CRM） and enterprise resource planning （ERP） capacities. This means that the interest of many firms in the implementation of cloud systems has increased. Although cloud systems are designed to facilitate knowledge transfer, currently, there is no method to ensure that knowledge transfer is useful or relevant to a firm. This in turn means that finns need to ensure that the cloud system has the capabilities to screen knowledge for compliance against some known knowledge characteristics. The use of cloud systems could result in an efficient delivery of innovation knowledge in an effective way. This paper presents an approach for assessment of the successful implementation of cloud systems. This paper also discusses the various success factors of cloud systems for global innovation.
