Mass Customization and global economic collaboration drives the product development and management beyond internal enterprise to cover the whole product value chain. To meet such requirement, a strategy approach focus...Mass Customization and global economic collaboration drives the product development and management beyond internal enterprise to cover the whole product value chain. To meet such requirement, a strategy approach focusing on data organization for product lifecycle management was promoted. The approach takes product platform as the base, view engine and rule-based access as data access mechanism, and integration and collaboration bus as a enabler to allow participants involved in product lifecycle to get convenient, WEB-based access to the internal and external content, applications, and services.展开更多
Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of ret...Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company＇s website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly展开更多
文摘Mass Customization and global economic collaboration drives the product development and management beyond internal enterprise to cover the whole product value chain. To meet such requirement, a strategy approach focusing on data organization for product lifecycle management was promoted. The approach takes product platform as the base, view engine and rule-based access as data access mechanism, and integration and collaboration bus as a enabler to allow participants involved in product lifecycle to get convenient, WEB-based access to the internal and external content, applications, and services.
文摘Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company＇s website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly
