Multimedia approach to culture： Current situation and development in EFL

This thesis aims at providing an overview of the recent developments and reforms in the college English education. With the employment of multi-media teaching facilities, intercultural competence, i.e., the flexible adoption of the systems of value outlook and behavior mode of the target language, has indisputably been integrated into the second language learning and teaching curriculum. This thesis compares and analyzes the nature and composition of cultural cognition.

Comparative efficacy of social media delivered health education on glycemic control: A meta-analysis

Objective:To compare outcomes associated with patient education about glycemic control via group chat versus patient education as usual among individuals with diabetes in China.Methods:We searched the following databases both in English and in Chinese languages:PubMed,CNKI,Wanfang database,VIP database,and CBM for articles published up to Jan 1,2018.The studies were screened by two independent reviewers.Using criteria from the risk of bias assessment tool developed by Cochrane Collaboration to assess the risk of bias of eligible studies.A meta-analysis of studies was performed using comprehensive meta-analysis version 3.0.Results:Twenty-five unique randomized clinical trials,including 2,838 patients,were identified.The education delivered via group chat had large overall pooled effect sizes in improving glucose control measured by hemoglobin A1c[Hedges'g=-0.81,95%CI:(-0.98,-0.64)],fasting blood glucose[Hedges'g=-1.11,95%CI:(-1.37,-0.85)],and 2 h postprandial blood glucose[Hedges'g=-0.98,95%CI:(-1.20,-0.76)].Additionally,patient education delivered via group chat has shown consistently superior outcomes in glucose control in short-term(0-3 months),mid-term(3-6 months)and longer-term(6-12 months).Conclusions:Educational interventions via group chat had a superior outcome in blood glucose control compared to education as usual in China.Educational interventions via group chat had superior shortterm,mid-term,and longer-term outcomes in blood glucose control compared to education as usual in China.

Impact of thumb up sharing advertising in social media

“Thumb up advertising”is a new and effective way to spread shared advertising in social media.How the retailer adapts“thumb up advertising”in marketing with a game theory model is analyzed.The results show that when the retailer chooses to thumb up the advertising in Moments,a higher reward will increase the equilibrium price but hurt the retailer s expected profit;if the consumers can more easily reach the thumb up amount,the retailer will charge a higher price,and possibly gain more profit.When the retailer chooses thumb up at the end of the advertising context,a higher reward will increase the equilibrium price and the retailers expected profit will increase/decrease.If the consumers are easier to reach the thumb up amount,the retailer will charge a higher price,and may get more profit.If a consumer s click cost of clicking the sharing advertising is higher,the retailer charges a lower price;and if the consumer s additional perceived value from the advertising is higher,the retailer charges a higher price and reaps more profit.

Using Social Media to Promote Intercultural Communication Between Chinese and American University Students

This paper reports a five-year computer-mediated intercultural exchange project between Chinese and American university students that explores the use of various social media tools with WeChat application as the main medium in collaborative intercultural assignments. The study combines quantitative and qualitative approaches by using questionnaires and action research, to investigate how Chinese EFL and American CFL learners increase their intercultural communication competence by assessing their knowledge, awareness, attitudes, and skills of discovery and awareness. The findings reveal their changes and progress in the following variables: knowledge about the variety and subtlety of both the home and target cultures, a different worldview, and cultural study methods;awareness of the importance of differences and similarities between the home and target cultures, their negative reactions to these differences(e.g., fear, ridicule, disgust, feeling of superiority, etc.) and therefore, critical evaluation of the target and home cultures;attitudes from excitement or blind admiration of the target culture to confusion, anxiety or frustration about the cultural differences, later to toleration and appreciation of cultural differences, adaptation to the target culture, and eventually to openness and readiness to suspend disbelief about other cultures and belief about one’s own;skills to contrast the target culture with their own, to demonstrate a capacity to interact appropriately in a variety of different social situations in the target culture and resolve cross-cultural conflicts and misunderstandings. This research will serve as a valuable reference for computer-mediated intercultural communication teaching and open up new possibilities to extend classroom teaching by bridging the gap between second-hand knowledge and hands-on experience.

ICN Based Vehicle-to-Cloud Delivery for Multimedia Streaming in Urban Vehicular Networks

Mobile multimedia streaming is an open topic in vehicular environment. Due to the high intermittent links, it has become a critical challenge to deliver high quality video streaming in vehicular networks. In this paper, we reform the Information Centric Networking （ICN） concept for multimedia delivery in urban vehicular networks. By leveraging the 1CN perspective, we highlight that vehicular peers can obtain multimedia chunks via the vehicle-to-cloud （V2C） approach to improve the delivery quality. Based on this, we propose a lightweight multipath selection strategy to guide the network system to adaptively adjust the forwarding means. Extensive simulations show that the proposed solution can optimize the utilization of network paths, lighten network loads as well as avoid wasting resources.

Chinese and foreign film and TV drama translation from the perspective of cross cultural communication

. Chinese and foreign film and cultural exchanges, the translation is necessary to ensure the realization of information across language barriers to effective communication. Particularity TV drama text language determines the TV drama translation from other forms of translation particularity. According to the analysis of the speci？ c case, we discussed the basics of film and television drama translation. In recent years, foreign film and television works more and more popular in China, Subtitling received more attention. Filmography is an important medium for intercultural communication that subtitling has a very important role in cross-cultural communication. By analyzing the subtitle translation of particularity, we propose the appropriate translation approach. News translation is an interlingual intercultural communication activities and news translation there are a lot of cultural barriers that improper handling will seriously affect the effect of news media, and even misleading. News translator should understand the source culture, and appropriate use of domesticating translation strategy interpretive translation means to overcome cultural barriers in order to achieve intercultural communication.

Analysis of optimal referral reward programs for innovative offerings

A nested Stackelberg game among a provider of a product,a sender(existing customer),and a receiver(new customer)is developed to explore the optimal referral reward programs(RRPs)for innovative offerings.The results indicate that the provider should forsake RRPs and purely rely on customers'organic word-of-mouth communication under certain conditions.In particular,when the innovativeness of the referred product is extremely high,the provider should forsake RRPs completely,even though few customers will make organic referrals for the product.When the innovativeness is on other levels,the provider should make optimal RRPs decision depending on both the sender's persuasion effectiveness and the tie-strength between the two customers.Moreover,the optimal rewards increase with the innovativeness of the referred product when the provider opts to use RRPs.These results seem contrary to the existing empirical finding to some extent,and it is due to the high referral cost for making a successful referral for the high innovative offerings.

Media Independent Handover Scheme with QoS Provision across UMTS and WiMAX Networks

The rapid growth and innovation of the various mobile communication technologies have caused a change in the paradigm of internet access. Wireless technologies such as WiM AX, WiFi and UM T S/LTE networks have shown great p otential in dominating the wireless access markets. The ex istence of various access technologies requires a means for seamless internetworking to provide an ywhere, anytime services without interruption in the ongoing session, especially in multimedia

New Media and the Changes in the Communication Paradigm

With the emergence of the new digital platforms, a diversified number of approaches and providers cannot damage too much a rather crowded info sphere. What may come as a general challenge is the ＂performance＂ amateurs who have the devices, the will but not the skills to become reliable communicators. Good training and an expanded concern for the accuracy of messages should distinguish between fact and fiction, and between information and opinion. The smart phone, the iPod, the lap top, or the tablet has expanded the means of communication. They have also diversified the types of messages circulated. The traditional main stream media outlets are facing a mounting competition from the social networks populated with the folk journalists, albeit, and non-professionals. Basic training of all those willing to come into the communication ring and regulations may concern not only the professionals but also the amateurs, and it may be ways to get over what seems to be a deadlock.

Media Appraisal for Somatic Embryogenesis of Elite Inbred Lines of Maize

Several protocols have been published for somatic embryogenesis in maize. It is essential to compare different protocols on selected germplasm at initial stages of tissue culture to identify a protocol that would yield optimum results. The ultimate goal is to use in vitro system for selecting and generating stress tolerant maize germplasm. Immature embryos of the elite inbred lines of maize （87014 ×Z28-11 and POP43SRS5-57） were cultured on three different semi-solid media （0.5% agar） and the effectiveness of the media for somatic embryogenesis assessed over a period two weeks of sub-culturing. A significant difference was observed among the media in proportion of potentially embryogenic calli and callus cluster size at 1 and 2 weeks after culturing. N6 medium supplemented with casaminoacid （100 mg/L）, 2, 4-dichlorophenoxy acetic acid （1 mg/L）, L-proline （25 mM） and sucrose （2%）, and Murashige and Skoog （MS） medium supplemented with 2, 4-D （2 mg/L） and sucrose （3%） gave higher proportion of potentially embryogenic calli and callus size than MS medium supplemented with casaminoacids （100 mg/L）, 2, 4-D （2 mg/L）, abscissic acid （3.3μM）, and silver nitrate （195 μM） and sucrose （3%）. The difference between genotypes is not significant

A time domain multiple-CFOs and CIRs estimation algorithm over wireless multimedia sensor networks

Channel parameters estimation in an orthogonal for the receiver station is a multi-dimensional （MD） frequency division multiple access （OFDMA） system optimization problem, because every user node has a separate local oscillator and every transmitter to receiver link has individual carrier frequency offset （CFO） and channel impulse response （CIR） parameters. In order to reduce the computational complexity for MD optimization, a time domain CFOs and CIRs estimation algorithm over the OFDMA based wireless multimedia sensor networks （WMSN） is proposed in this paper. In this algorithm, the receiver station can decouple the signal from every node by correlation based on specially designed training sequences, so that the MD optimization problem is simplified to an 1-D optimal problem. It is proved that the multiple CFOs can be identified from the correlation result using the phase shift of the consecutive training se- quences. Based on the CFOs estimation result, the CIRs can then he estimated according to the minimum mean square error （MMSE） criterion. The theoretic analysis and simulation results show that the proposed algorithm can effectively decouple the signal from different user nodes and the bit error rate （BER） per- formance curves are close to the ideal estimation when the user number is not large.

New Media, Public Sphere, and Arab Spring： Demystifying the Power of Social Networks

This paper looks at the new media, communication, and political environment in both Tunisia and Egypt during and after the revolution. The new environment provided activists, politicians, civil society, and youth among others, who want to express their opinions and share their views, with various channels and means of corranunication to be part of the political action and to participate in the decision-making process. Social media played an important role in mobilizing youth to rally and protest. This is to say that a new model of communication has emerged with this new environment. The receiver has become the sender and the producer of the message. The process of communication, therefore, has been changed from one to many to from many to many, and everybody became sender and receiver at the same time. The main research question this paper aims to answer is： Are social networks enough to change the political and economic scene in the Arab World？ And is there a relationship between the new communication environment and Arab spring？ The year 2011 has been in the Arab world the year of social networks and radical changes in the political scene where a score of dictators were ousted. New political communication networks and mechanisms took place, and for the first time in Arab political communication, public opinion was a major political player. Social networks helped tremendously the formation of new public sphere where the public finds its way in the media and communication processes. At their best, new media can mobilize crowds and masses to rally and protest. They can give a social perspective to movements. However, they can＇t make change and implement democracy. After the collapse of the regimes in Tunisia and Egypt, things are not getting any better. There is no democratic transition, and both countries are experiencing complex economic, social, and political problems.

Value Disclosure of Young Adults Through Social Media in the Iraqi Kurdistan Region as an Emerging Democracy

This study examines how accurate young adults in the Iraqi Kurdistan Region, as an emerging democracy in the Middle East, express their core values through social media （Facebook in this context）. It also explores whether privacy affects with value disclosure. Findings show that value disclosure and definition of privacy varied greatly among respondents and from one value to another. Based on in-depth interview with 12 young adults, the study finds that religious, social, and cultural values have been easily and freely expressed on Facebook accounts by the majority of young adults, whereas other values such as honesty, freedom of speech, and political beliefs are being held by others mainly for privacy issues and political reasons. Democracy was a core value for some young adults seeking to make sense of the western principles of democracy and that reflect on their Facebook account. Results suggest that male respondents practice more freedom and less caution about their privacy than the female respondents on Facebook.

From Wallpaper to Interactivity： Use of Archive Footage in Documentary Filmmaking

＂Our relation to the past is being transformed by digital media. Internet and digital databases increase the presence of the past and remake our connection to both past and present＂ （Manoff, 2010, p. 9）. The use of archive footage in documentary filmmaking has increased significantly, since the digitalization of audio-visual archives. Access is facilitated by databases and different interfaces. The theorization about the particular impacts of archive footage on the documentary text has not received much attention as yet as archive usage has been seen as unproblematic and digital archives as just ＂handy＂. This paper is a first step in the development of a taxonomy of how archive footage is being used by documentary filmmakers, while taken into account the production practices and the processes of archivization of archive materials.

Algorithm for Delay-Constrained Minimal Cost Group Multicasting

Group multicast routing algorithms satisfying quality of service requirements of real-time applications are essential for high-speed networks. A heuristic algorithm was presented for group multicast routing with bandwidth and delay constrained. A new metric was designed as a function of available bandwidth and delay of link. And source-specific routing trees for each member were generated in the algorithm by using the metric, which satisfy member′s bandwidth and end-to-end delay requirements. Simulations over random network were carried out to compare the performance of the proposed algorithm with that from literature.Experimental results show that the algorithm performs better in terms of network cost and ability in constructing feasible multicast trees for group members. Moreover,the algorithm can avoid link blocking and enhance the network behavior efficiently.

Facebook in the External Communication of High Schools

The study is based on the i^dea of intersection of two current trends： The increasing importance of social networking services on the one hand, and on the other hand, the increase in the high schools＇ need to be successful on the （school） market. Facebook, the most popular social networking service currently, is gradually transforming its form from the leisure and entertainment media towards the more serious media suitable for many traditional types of messages. At the same time, high schools, in addition to traditional forms of reaching out the public, are trying to find and use new forms of communication media, including social networking services. In this study, the author will focus on the current status of the social networking service----Facebook, used as a communication tool of high schools in Slovakia. The presented data are based on exploratory research followed by discursive analysis.

Practice and Research on the Novel Interactive Teaching and Learning Methodology for Clothing Design Major Education

In this paper, we research on the novel interactive teaching and learning methodology for clothing design major education. Clothing in the cultivation of innovative talents should be on the premise of enhancing knowledge base and at the same time pay attention to the cross of disciplines and combination, make subject mutual infiltration and influence each other. Teachers should combine the product experience and innovative thinking method and design performance to help the students complete the whole process of fashion design. In the future research, we will combine the advances of multimedia teaching with our clothing design major education to make it more effective.

Social Media Use for Information-Sharing Activities Among Youth in Malaysia

Social media are popular among youth for sharing information. This study tries to explore the popularity of the social media sites, the level of use of the social media sites, the types of information-sharing activities involved on the social media sites, to compare youth of various background in relation to information-sharing activities, and to analyze the relationship between the level of social media use and the information-sharing activities among youth. This study employs a quantitative research design, using survey method with questionnaire as the research instrument used for data collection. In this study, youth aged between 17-40 years old nationwide were surveyed. The study was developed based on the user and gratification theory （Blumler ＆ Katz, 1974）. Findings showed that youth always （five to seven days per week） use social media to share information including personal information. Results also showed that youth used the social media more for sharing negatively-oriented information compared to the positively-oriented information. Although there were more items on the positively-oriented information-sharing activities but more youth spent their time on the negatively-oriented information-sharing activities. The results are supported by a strong relationship between frequency of use and the negatively-oriented information-sharing activities.

台湾移动传播发展现状

移动传播是依托互联网平台及以手机为代表的移动终端,进行信息实时共享的传播方式。台湾地区基础设施完备,网络普及率与智能手机覆盖率较高。通过分析社交媒体、OTT视频流、新闻客户端、自媒体阅读平台等四大端口,可以一窥台湾移动新媒体的现状与未来发展趋势。