数字经济背景下会展营销的实践策略研究

当前数字经济飞速发展,正以前所未有的速度改变着营销格局和内涵。伴随消费者行为和购买习惯的变化,会展企业需要充分发挥数字营销的优势,通过打造会展品牌、构建数字化营销平台、利用社交媒体进行差异化营销、培养复合型数字营销人才来布局数字营销生态,以更加创新和灵活的营销策略来满足消费者日益多样化的需求,进而推动会展业高质量发展。

Current Situation and Prospects of Tourism Information Development

Tourism is an important industry in the economic and social development of our country, the development of tourism in the new economy and a higher requirement. Deal with the new economic challenges and opportunities, accelerate information construction of the tourism industry, and enhance capacity for sustainable development of tourism. The tourism is our only way to power. Combining tourism information of construction status and trends, problems encountered in the process of tourism information to analyze and propose solutions strategy.