独立学院专业建设与就业市场、产业导向融合的探索

专业建设是开展人才培养的实践活动,以专业师资队伍建设、专业课程体系开发、专业教学教材建设、专业教学物质基础保障建设为核心内容。独立学院专业建设应该随着社会经济的大环境变化而调整,充分体现"应用型"的办学理念。本文结合就业市场的变化和国家产业发展的趋势谈独立学院未来专业建设的方向,希望对独立学院的发展提供借鉴。

Study on Vitalizing Port Operation at Ulsan Port： Focused on Main Port of Ulsan

Ulsan port is the hugest industry-oriented port in South Korea. It has the third highest traffic volume of cargo, and also it has the most liquid bulk in Korea. However, on account of thoughtless development, there are other cases like Ulsan port that liquid cargo and general cargo are simultaneously handled. The demurrage ratio takes up to 12.5% of probability on average. In 2010, it has less room at berths for liquid bulk than general cargo and it totally has 107% of processing ratio （throughput）. This indicates that Ulsan port concentrates on liquid cargo more than general cargo depending on the characteristics of the port. This research suggests the effects as alternatives for efficiency and effectivity at both ports, Ulsan port and Pohang port in the case that the general cargo handled in Ulsan port is relocated to Pohang port in terms of the characteristics of products which Pohang port and its hinterland the most focused on. Namely, we estimate volume of relocated volume suitable for relocation in assumption that volume handled in Ulsan port is relocated to Pohang port scenario by scenario, analyze the effects of relocated volume, and suggest alternatives for vitalizing Ulsan port.

Profit in Mass Media Industries： A Phenomenology of Contradiction Between Public Interest and Profit Orientation

In this paper, the resaerchers analyze phenomenology of competitiveness in media communication market which is being observed as a theoretical, cultural, communicative, and social process of relationship of mass media industries and profit-oriented economy. The impact of globalization, government regulation, and technology has put attention to the importance of media not only as information and entertainment resources but also as economic units. The objective of economic units is to maximize profit; production costs must be lower than income from sales. Also, media must cover their costs and create returns to be able to develop respectively invest in new sources like employees, technology, marketing, etc.. In the article we will focus on economic problems which are specific for mass media, media industry, and media market. We define factors that significantly influence the reasoning behind profit orientation of institutions in public interest.

Intemational Competitiveness of Export-oriented Industries in Bulgaria

With increasing globalization and Bulgaria＇s accession into the European Union （EU）, the question how to improve the country＇s international competitiveness has become very important and urgent. The aim of the paper is to present the results of a research on the past decade＇s competitiveness of Bulgarian export-oriented sectors, enjoying good positions in local and international markets and having a high development potential. The first part of the article presents a comprehensive review of the concept of competitiveness--its definitions, factors, and measurements at national, industry, and firm level. On the basis of the theoretical considerations, an empirical analysis on the current state of competitiveness of the selected export-oriented industries is performed. These include metallurgy, machine building, chemicals, clothing and textiles, furniture, wine production, tobacco, and food processing. The research answers the following questions： What are the major competitive advantages of Bulgarian export-oriented industries on the world market？ What are their disadvantages？ How did they change over the period 2002-2012, and what steps should be taken to meet the challenges？ The employed methods of analysis are both quantitative--calculating various production, trade, and price indices, and qualitative--carrying out a survey among top managers of firms operating in the selected industries across all the regions of the country. Results show that the country＇s competitiveness on international level has gradually improved but still remains at a comparatively low level as Bulgarian producers compete mostly on the price, invest very little in research and development （R＆D）, rely on low labor costs, and produce goods with low added value. The paper looks into the specific challenges to competitiveness faced by different sectors and the implications of addressing them. In conclusion, it puts forward some recommendations for boosting Bulgaria＇s international competitiveness which are aimed at key stakeholders： companies, central and local government, and institutions promoting cooperation.

Customer-oriented Sales Management Mode- Study of Marketized Operation based on Provincial Broadcast Groups

Broadcast network, telecommunications network and Internet underpin the development of the information industry. The integration of them three is an inevitable trend of the modern IT industry. In this context, provincial broadcast groups are confronted with unprecedented challenges and opportunities, among which customers are a key element. This paper explores the customer-oriented sales management mode based on the marketized operation of provincial broadcast groups with Henan CATV Group as the illustrative case.

Entrepreneurial Orientation,Knowledge creation process and New Product Development Performance

This paper analyzed the relationship between entrepreneurial orientation and new product development perlormance based on the perspective of knowledge creation process. Through a questionnaire survey, we found that entrepreneurial orientation is positively related to new product performance, and knowledge creation process plays a mediating role in this relationship. This article examines the role of entrepreneurial orientation on new product innovation performance in Chinese situations, and it is the first time to check the intermediary functions on each dimension of knowledge test between entrepreneurial orientation and new product development performance.

The Consumption-Driven Effect of Place-based Industrial Policy:An Empirical Study Based on Development Zone Policy

Can the development zone policy that pioneered Chinese industrialization energize the consumption of urban residents and become an important means of achieving the coordinated development of industrialization and urbanization?We used the policy impact of upgrading provincial development zones to conduct empirical research on the consumptiondriven effect of development zone policy with the Difference in Difference(DID)model.Our findings show that the upgrading of development zones is significant in raising urban residents’total consumption,personal consumption,housing consumption and expenditure on children’s education.This is mainly due to the increase in productivity brought about by the upgrading policy.However,in cities that have more stringent household registration(hukou)systems,impose tougher home purchase restrictions(HPR)on the floating population and have less social harmony,the labor force is less willing and less able to consume,making it hard to expand domestic demand.