In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole proc...In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. （1） Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. （2） Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. （3） The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.展开更多
In this paper, a multi-sensory quality evaluation using an array of instruments to measure different sensory qualities is established via communication network. The network is used to transmit quality data to evaluati...In this paper, a multi-sensory quality evaluation using an array of instruments to measure different sensory qualities is established via communication network. The network is used to transmit quality data to evaluation computer. And the network-induced delays between instruments and computer may have negative influence on final evaluation results. The main goal of this paper is to analyze network delays’ influence on evaluation results, and present a fuzzy-logic based solution to eliminate the impact and improve the precision of evaluation. And simulations are conducted to show the effectiveness of the proposed approach.展开更多
This paper design the agricultural products circulation information system based on Internet of things, the information system in the agficultttral products circulation creative use Internet of things technology, to r...This paper design the agricultural products circulation information system based on Internet of things, the information system in the agficultttral products circulation creative use Internet of things technology, to realize the a greater extent information sharing. The system adopts the design idea of the software SOA, it emphasizes the independence of service module. I hope this system can provide some reference to the agricultural products circulation information.展开更多
This study aims to identify the current situation and problems of environmental information statement for major four home appliances （refrigerators, washing machines, air conditioners and television receivers） sold ...This study aims to identify the current situation and problems of environmental information statement for major four home appliances （refrigerators, washing machines, air conditioners and television receivers） sold at online stores in Japan, and then to suggest how to improve the situation, through a questionnaire survey conducted among businesses that operate online stores and online malls with multiple online stores. The findings of this study are summarized into the following two points： （l） It is found out that environmental information statement for the home appliances at online stores has four problems： （i） less information on ＂three Rs （reduce, reuse and recycle）＂ and ＂chemical substances＂ than the one on ＂energy conservation＂; （ii） cost for providing environmental information statement; （iii） issues associated with a label and mark placement; （iv） issues associated with energy conservation statement. （2） Improvements are suggested for each of the four problems listed above, and shown are （i） the effectiveness of, and need to promote, a label and mark placement; （ii） cost burden on buyers; （iii） need of active efforts made by businesses and of dissemination of legal regulations to businesses.展开更多
文摘In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. （1） Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. （2） Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. （3） The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.
基金partially supported by National Natural Science Foundation of China,Project No.60274031International Cooperation Project of Science&Technology Commission of Shanghai Municipality,Project No.015107017Building Fund for Doctoral Disciplines of Shanghai Mouicipality
文摘In this paper, a multi-sensory quality evaluation using an array of instruments to measure different sensory qualities is established via communication network. The network is used to transmit quality data to evaluation computer. And the network-induced delays between instruments and computer may have negative influence on final evaluation results. The main goal of this paper is to analyze network delays’ influence on evaluation results, and present a fuzzy-logic based solution to eliminate the impact and improve the precision of evaluation. And simulations are conducted to show the effectiveness of the proposed approach.
文摘This paper design the agricultural products circulation information system based on Internet of things, the information system in the agficultttral products circulation creative use Internet of things technology, to realize the a greater extent information sharing. The system adopts the design idea of the software SOA, it emphasizes the independence of service module. I hope this system can provide some reference to the agricultural products circulation information.
文摘This study aims to identify the current situation and problems of environmental information statement for major four home appliances （refrigerators, washing machines, air conditioners and television receivers） sold at online stores in Japan, and then to suggest how to improve the situation, through a questionnaire survey conducted among businesses that operate online stores and online malls with multiple online stores. The findings of this study are summarized into the following two points： （l） It is found out that environmental information statement for the home appliances at online stores has four problems： （i） less information on ＂three Rs （reduce, reuse and recycle）＂ and ＂chemical substances＂ than the one on ＂energy conservation＂; （ii） cost for providing environmental information statement; （iii） issues associated with a label and mark placement; （iv） issues associated with energy conservation statement. （2） Improvements are suggested for each of the four problems listed above, and shown are （i） the effectiveness of, and need to promote, a label and mark placement; （ii） cost burden on buyers; （iii） need of active efforts made by businesses and of dissemination of legal regulations to businesses.
