Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. App...Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. Apparently, the emerging fascination for imported brands impels distributers to leave enough space to shelf more ＂made in China＂ brands in their showrooms. The substantial increase in consumers＇ demand for imported goods with considerable attraction for ＂made in China＂ products inspired this study to explore the demand state for various types of Chinese products in the Indian regional markets. Divided into two stages, at first, with a primary survey, the study explores the consumers＇ perception towards selected five vastly available consumer durables such as electrical appliances, handicrafts, stationeries, toys and builds wares. Later, the demand matrix developed from the primary data defines the types of demand prevailing for each category of＂made in China＂ products based on their popularity and consumption in Kerala markets.展开更多
文摘Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. Apparently, the emerging fascination for imported brands impels distributers to leave enough space to shelf more ＂made in China＂ brands in their showrooms. The substantial increase in consumers＇ demand for imported goods with considerable attraction for ＂made in China＂ products inspired this study to explore the demand state for various types of Chinese products in the Indian regional markets. Divided into two stages, at first, with a primary survey, the study explores the consumers＇ perception towards selected five vastly available consumer durables such as electrical appliances, handicrafts, stationeries, toys and builds wares. Later, the demand matrix developed from the primary data defines the types of demand prevailing for each category of＂made in China＂ products based on their popularity and consumption in Kerala markets.
