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泸州老池酒业集团有限公司
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《川南工商》 2003年第2期38-38,共1页
关键词 泸州老池酒业集团有限公司 市场营销 营销代表 产品客户制 0EM贴版 总经销买赠
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Complex Standardization as the Factor of Flexibility and Competitive Ability
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作者 Gustav Tomek Vera Vavrova 《Chinese Business Review》 2011年第6期438-444,共7页
Research, performed by the authors proved that one of the most significant factors affecting the increase in flexibility and competitive ability of a firm is the conceptual, complex intra-plant standardization. The en... Research, performed by the authors proved that one of the most significant factors affecting the increase in flexibility and competitive ability of a firm is the conceptual, complex intra-plant standardization. The enterprise implementing the standardization is capable of flexible responding to customer's demands for the assortment, accelerates considerably research, and offers satisfactory delivery terms. That means the selection of types of the input factors and the method how to use them, the selection of working procedures and procedures of intermediary consumption, definition of the relations in the process of control, rational structure of the final products etc.. The permanent innovative atmosphere is presupposed. 展开更多
关键词 STANDARDIZATION FLEXIBILITY COMPETITIVENESS EFFICIENCY
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